Addressing inbound tourism through a multilingual website and global talent recruitment
First written in FY2018. 2 of 8 entries say "Restated". Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026RaisedAnnual report
「The company will work with overseas OTAs and local travel agencies, focusing primarily on East Asian markets, including Taiwan, South Korea, Hong Kong and China. It will develop its own multilingual website. It will sell cruises operated by foreign ships departing from and arriving in Japan, fly-and-cruise packages, and destination-based experiential content. The company aims to establish an earnings base by 2027 and make this the second pillar of the group by 2030.」
The company's inbound strategy has expanded from multilingual websites and its global talent policy to a business strategy covering East Asian markets, overseas OTAs, local travel agencies, fly-and-cruise packages and other offerings. - FY2025RestatedAnnual report
「The company launched the multilingual website “Cruisebookjapan” in December 2018, but its contribution to financial performance remains limited. The company believes it needs to select priority markets and languages, implement marketing initiatives, develop the business systematically and establish a path to contributing to financial performance. It will focus on hiring global talent, including people with strong language skills, overseas web marketing expertise and foreign nationals.」
The company reaffirms its view that multilingual websites still make only a limited contribution to results, as well as its policies on priority languages, marketing and global talent recruitment. - FY2022WorsenedAnnual report
「The number of foreign visitors arriving by cruise ship fell to zero in 2021, a complete year-on-year decline, due to the severe impact of the spread of COVID-19. However, the company expects a recovery from 2023 onward, followed by a return to a growth phase.」
Regarding inbound demand, the company describes the deterioration in the market, with foreign arrivals falling to zero in 2021, and has pushed back its recovery forecast from 2022 onward to 2023 onward. - FY2021Market deterioration and expected recovery presented togetherAnnual report
「According to the Ministry of Land, Infrastructure, Transport and Tourism’s “Number of Foreign Cruise Passengers Visiting Japan and Number of Port Calls by Cruise Ships (Preliminary 2020 Figures),” the number of foreign visitors entering Japan by cruise ship fell to 126,000 in 2020, down 94.1% year on year, as it was heavily affected by the spread of COVID-19. We expect the market to recover from 2022 onward and enter a new growth phase. We launched the multilingual website “Cruisebookjapan” in December 2018, but its current contribution to performance is limited.」
Regarding inbound travel, the company describes the sharp decline in foreign cruise arrivals and expects a recovery from 2022 onward, while reaffirming that multilingual websites still make only a limited contribution to results. - FY2019Limited contribution and explicit expansion challengesAnnual report
「The company launched the multilingual website “Cruisebookjapan” in December 2018, but its contribution to financial performance remains limited. The company believes it needs to select priority markets and languages, implement marketing initiatives, develop the business systematically and establish a path to contributing to financial performance. It will focus on hiring global talent, including people with strong language skills, overseas web marketing expertise and foreign nationals.」
The company explained that the multilingual website has made only a limited contribution to performance since its launch and specified the focus languages, marketing measures, and talent recruitment as future challenges. - FY2019-Q3RestatedAnnual report
「In December 2018, the company launched a multilingual website and began expanding into the rapidly growing Asian and global cruise markets.」
The company continues to report the December 2018 launch of its multilingual website and the start of expansion into the Asian and global markets. No new progress is indicated. - FY2019-Q2AdvancedAnnual report
「In December 2018, the company launched a multilingual website and began expanding into the rapidly growing Asian and global cruise markets.」
The company describes the specific progress of launching a multilingual website in December 2018 and beginning expansion into the Asian and global cruise markets. - FY2018First statedAnnual report
「Our services are currently available only through a Japanese-language website, but we plan to make the website multilingual to capture demand from foreign visitors. We will focus on hiring global talent, including people with strong language skills and foreign nationals.」
Against the backdrop of policy targets for visitors to Japan arriving by cruise, the company states its policy of developing a multilingual website and recruiting global talent.