Expansion of ferry offerings and improvements to page UI
First written in FY2021. 4 of 5 entries say "Advanced", first in FY2022-Q1. Latest entry: FY2022.
No other company in this theme has enough history to compare yet.
- FY2022AdvancedAnnual report
「For ferries, the company significantly increased transaction volume by improving the UI of the page listing ferry operators on its main Best One Cruise site and strengthening advertising, resulting in a 1,567.5% year-on-year increase.」
Improvements to the ferry operator listing page UI and increased advertising resulted in a 1,567.5% year-on-year increase in transaction volume. - FY2022-Q3AdvancedAnnual report
「Under these circumstances, our group strengthened promotions for 3 Japanese cruise ships, domestic ferries, domestic bus tours and domestic package tours, established API links with foreign cruise operators, and newly developed domestic travel websites. As the number of new COVID-19 cases was trending downward, we strengthened promotions for 3 Japanese cruise ships, domestic ferries, domestic bus tours and domestic package tours, and domestic ferries and domestic bus tours each set new monthly records for booking transaction value in every month of the current quarter.」
It strengthened sales promotion for domestic ferries and domestic bus tours, among others, and set new monthly records for booking transaction value in each month of the quarter for both domestic ferries and domestic bus tours. - FY2022-Q1AdvancedAnnual report
「Under these circumstances, our group increased the number and value of bookings received by conducting monthly campaigns offering attractive booking terms, including the "Best One Super Summer Sale 2021," "Last Summer Sale 2021" and "Autumn Bountiful Harvest Campaign," to strengthen sales promotion for 3 Japanese cruise ships, foreign-flagged cruises departing from and arriving in Japan, bus tours and ferries.」
It conducted monthly sales-promotion campaigns including ferries, increasing the number and value of bookings secured. - FY2022-Q1AdvancedAnnual report
「In addition, we improved the UI of the list page for ferry companies on the main "Best One Cruise" website and began selling PCR and antigen test kits.」
Regarding ferry sales, it improved the UI of the page listing ferry companies on the main site. - FY2021First statedAnnual report
「Some ferry services were eligible for the Go To Travel campaign, and the company received a large number of bookings in the first half (August 2020 to January 2021). In the second half (February to July 2021), it received more than twice as many ferry bookings as in the first half, both in volume and value, owing to an increase in the number of ferry services handled and improvements to the ferry page UI.」
Regarding ferry sales, it reports for the first time that the number of offerings was increased and the UI of the ferry page was improved, resulting in the number and value of bookings in the second half being more than double those in the first half.