Redefining and Monetizing the Ad Network Business Through RPA
First written in FY2019-Q2. 4 of 8 entries say "Advanced", first in FY2019. Latest entry: 2026-10-15.
No other company in this theme has enough history to compare yet.
- 2026-10-15AdvancedEarnings presentation
「エージェンシー構造が残る非効率なオンライン広告業界において、ハイパーオートメーションをアドオートメーションに導入し、技術優位性を向上、業界構造の再定義を実現。」
アドオートメーション事業について、ハイパーオートメーション導入による技術優位性向上と業界構造の再定義を成長戦略として具体化している。 - FY2026AdvancedAnnual report
「In the Ad Automation business, transaction volume in the human resources category and newly entered fields increased. However, revenue declined as the company proceeded with the reorganization of projects that had increased earnings volatility.」
In its full-year results, the company disclosed that it had proceeded with the reorganization of projects that had increased earnings volatility in connection with stabilizing the Ad Automation business. - FY2026-H1AdvancedAnnual report
「Meanwhile, revenue declined as the company proceeded with the reorganization of projects that had increased earnings volatility.」
In connection with stabilizing the Ad Automation business, the company stated that it had proceeded with the reorganization of projects that had increased earnings volatility. - FY2025ReframedAnnual report
「The company intends to expand transaction volume and transaction share in Japan's domestic affiliate advertising market, worth more than ¥300 billion, using automation as a competitive advantage.」
The company has shifted from the previous descriptions of "Robot Transformation" and the redefinition of the ad network business to describing the Ad Automation business as positioning automation as a competitive advantage. - FY2022-Q3RaisedAnnual report
「The Robot Transformation business is not limited to the affiliate advertising field. The group will continue to accelerate robotization and monetization using its RPA expertise and resources, and seek to enhance corporate value through M&A and capital and business alliances with companies operating in fields other than affiliate advertising that offer synergies ideally suited to accelerating business redefinition.」
The company explicitly stated its policy of pursuing redefinition and monetization through M&A and capital and business alliances in fields beyond affiliate advertising, without limiting the Robot Transformation business to affiliate advertising. - FY2019AdvancedAnnual report
「The company also provides the RPA solution "PRESCO Robo," which uses RPA to outsource the collection, aggregation and reporting of marketing data, including search keywords and search-ranking data, for advertising agencies, online media operators and other companies in the online advertising industry.」
In connection with the conversion and monetization of the former ad network business through RPA, the company specifically describes the provision of the "PRESCO Robo" RPA solution for the online advertising industry. - FY2019-Q3RestatedAnnual report
「The group will use its RPA expertise and resources to accelerate the conversion of the ad network business it has pursued to date into an RPA-based and monetized business, thereby seeking to enhance corporate value.」
The company continues to promote the conversion of the former ad network business to RPA and its monetization using RPA expertise and resources. - FY2019-Q2First statedAnnual report
「The company aims to enhance corporate value by obtaining synergies ideally suited to accelerating the redefinition of its business through RPA, which the group is promoting as Robot Transformation, and by using the group's RPA expertise and resources to accelerate the conversion of the ad network business it has pursued to date into an RPA-based and monetized business.」
A new strategic description has emerged for converting the former ad network business to RPA and monetizing it using RPA expertise and resources.