Decline in Applicant Acquisition Due to Dependence on Search Engines
First written in FY2017. 2 of 3 entries say "Restated". Latest entry: FY2019.
The whole theme swung hardest in 2025: 10 of 27 companies on the "Worse" side.
31 other companies' latest entry also says "Restated".
- FY2019RestatedAnnual report
「The Company is implementing necessary measures, including SEO, to achieve prominent placement in search results. However, changes in search engine operators' policies and algorithms for displaying results prominently, or other factors, could cause search results to be displayed in a manner that is unfavorable to the Company」
The Company continues to recognize the risk of lower customer acquisition for cookbiz resulting from changes in search engines' display policies and algorithms. - FY2018RestatedAnnual report
「A certain proportion of user acquisition for the Company's "cookbiz" website comes from referrals from the search results of specific search engines, namely "Yahoo! Japan" and "Google."」
The Company continues to recognize the risk of lower customer acquisition resulting from changes in search engines' display policies and algorithms. - FY2017First statedAnnual report
「There is a possibility that changes in search engine operators' policies and algorithms for displaying results prominently, or other factors, could cause search results to be displayed in a manner that is unfavorable to the Company, reducing the effectiveness of customer acquisition for the Company's websites」
Traffic to cook+biz depends on search engines, and changes to algorithms and other factors are identified as risks.