Provision of a Smartphone Video Advertising Platform
First written in FY2015. 10 of 16 entries say "Restated". Latest entry: FY2024.
The whole theme swung hardest in 2021: 2 of 13 companies on the "Worse" side.
2 other companies' latest entry also says "Dropped".
- FY2024DroppedAnnual report
「The Group's businesses are described below.」
The annual business description does not specifically identify the video advertising service "maio," and does not explicitly present an independent theme centered on the existing maio business. - FY2020RestatedAnnual report
「In October 2018, the company launched an outstream video advertising service and positioned it, together with the video advertising business "maio," as a priority area.」
The company continues to focus on maio and outstream video advertising as priority areas in video advertising. - FY2020-Q3WorsenedAnnual report
「The business environment became challenging as stricter ad review standards in the video advertising business reduced the number of e-commerce customers, while advertising cutbacks by major companies amid the spread of the COVID-19 pandemic in the media solutions business led to lower CPMs. The advertising agency business was also affected by reductions in advertising budgets by some customers.」
The company states that the number of EC customers declined in the video advertising business due to stricter advertising review standards. - FY2020-Q2RestatedAnnual report
「In the internet advertising business, we focused on acquiring overseas clients, expanding customers in the media solutions business, a priority area, and expanding media for mobile applications in the video advertising business.」
In the video advertising business, continuing to expand media for mobile applications remains a priority initiative. - FY2019-Q3AdvancedAnnual report
「In October 2018, we launched an outstream video advertising service in the ad network business and designated video advertising as a priority area together with our existing video advertising business, “maio.”」
In addition to the existing video advertising business maio, launched an outstream video advertising service in the ad network business in October 2018 and designated video advertising as a priority area. - FY2018RestatedAnnual report
「Ahead of the expansion of the video advertising market, we began providing the smartphone-focused video advertising business “maio” in September 2015 to expand our services in the smartphone video advertising field. We provide an integrated service covering video production through ad delivery, strengthen our operating structure to address detailed customer needs, and develop the service based on a sales structure that leverages the customer base developed through the ad network business.」
Continues to provide maio, operate an integrated service from video production through ad delivery, and maintain a sales structure leveraging its existing customer base. - FY2018-Q2AdvancedAnnual report
「The video advertising business “maio” has a sales structure based on the customer base developed through the ad network business as a strength, and has achieved one of the largest numbers of video ad plays in Japan in the in-app field. Focusing primarily on gaming campaigns, we introduced a video delivery model based on completed views, our proprietary performance metric, and worked to maximise revenue for both advertisers and media companies. The number of new customers increased steadily.」
Disclosed maio's sales structure leveraging its existing customer base, its completed-view delivery model, one of the largest numbers of video ad plays in Japan, and the increase in new customers. - FY2017RestatedAnnual report
「Ahead of the expansion of the video advertising market, we began providing “maio,” a video advertising platform specialising in smartphones, in September 2015 to expand our services in the smartphone video advertising field.」
Continues to expand the smartphone video advertising field through maio and maintain an operating structure covering the process from video production through ad delivery. - FY2017-Q3RestatedAnnual report
「In addition, growth in revenue from the video advertising business maio, the hometown tax donation business Furunavi and the affiliate business contributed to increases in revenue, operating profit, ordinary profit and quarterly net profit attributable to owners of the parent, all of which exceeded the corresponding figures for the same quarter of the previous year.」
Continues to state that increased revenue from the video advertising business “maio” contributed to higher profit. - FY2017-Q2AdvancedAnnual report
「Growth in revenue from the video advertising business maio, the hometown tax donation business Furunavi and the affiliate business contributed to increases in operating profit, ordinary profit and quarterly net profit attributable to owners of the parent, all of which exceeded the corresponding figures for the same quarter of the previous year.」
Stated that increased revenue from the video advertising business “maio” contributed to higher profit, indicating progress in the service business. - FY2017-Q1RestatedAnnual report
「In addition, we actively promoted Evory, which was established jointly with Platform ID in August 2015 to promote the DSP business, and the video advertising platform “maio,” launched in September 2015.」
Continues to promote maio, the smartphone video advertising platform launched in September 2015. - FY2016RestatedAnnual report
「In addition, in September 2015, to expand our services in the smartphone video advertising field, we began providing “maio,” a video advertising platform specialising in smartphones.」
Reiterated the launch of maio and the expansion into the smartphone video advertising field. - FY2016-Q3RestatedAnnual report
「In addition, in September 2015, to expand our services in the smartphone video advertising field, we began providing “maio,” a video advertising platform specialising in smartphones.」
Reiterated the launch of maio and the expansion of services in the smartphone video advertising field. - FY2016-Q2RestatedAnnual report
「In addition, in September 2015, to expand our services in the smartphone video advertising field, we began providing “maio,” a video advertising platform specialising in smartphones.」
Reiterated the launch of maio and the expansion of services in the smartphone video advertising field. - FY2016-Q1RestatedAnnual report
「In addition, in September 2015, to expand our services in the smartphone video advertising field, we began providing “maio,” a video advertising platform specialising in smartphones.」
Reiterated the launch of maio and the expansion of services in the smartphone video advertising field. - FY2015First statedAnnual report
「In September 2015, to expand our services in the smartphone video advertising field, we began providing “maio,” a video advertising platform specialising in smartphones.」
Began providing a dedicated platform to expand services in the smartphone video advertising field.