Marketing Strategy That Meets Customer Needs

「To achieve this, we recognize that detailed business strategies tailored to conditions in each region, together with improvements in the organizational capabilities and human resources capabilities required of a global company, will remain important.」

「Although uncertainty surrounding the global economy in overseas markets is increasing due to heightened geopolitical risks and other factors, we believe that sustainable growth can be achieved through further global expansion, given the diverse needs and latent demand for our flagship diaphragm pumps. To achieve this, we recognize that detailed business strategies tailored to conditions in each region, together with improvements in the organizational capabilities and human resources capabilities required of a global company, will remain important.」

「In particular, amid the current COVID-19 pandemic, we will focus on increasing our market share in the ASEAN region based on a comprehensive assessment of market growth rates, accessibility and the geopolitical environment.」

「Although the strategies required differ by overseas market, including Europe, where there is substantial room to increase market share, and Asia, which has strong market growth potential, we will strengthen our efforts to achieve the common goals of developing new sales channels and reinforcing our sales network. In the domestic market, we will seek to further increase market share, including by intensifying efforts to develop untapped markets, and establish our position as Japan's leading brand on a firm footing. To this end, we will significantly reorganize the organization and promote deeper and stronger customer engagement.」

「We will promote a marketing strategy that meets customer needs by strengthening our ability to understand the market, always keeping the customer's perspective in mind, and will advance management as a borderless global company.」