Shift to consulting and system proposals for the entire coating process
First written in FY2019-Q2. 10 of 13 entries say "Advanced", first in FY2019. Latest entry: FY2024.
26 other companies' latest entry also says "Restated".
- FY2024RestatedAnnual report
「To respond to major changes in the business environment driven by rapid advances in IT, we will establish an environment in which customers can easily access information on products and services through diverse digital channels, thereby creating optimal points of contact with customers worldwide and promoting greater brand penetration and strength. In addition, by establishing an environment for connecting digitally with customers, we will further strengthen product development to meet increasingly diverse needs.」
The policy of building customer touchpoints through digital channels and reforming operations to reflect customer needs in product development has continued. - FY2024-Q1AdvancedAnnual report
「Sales of coating equipment products increased, driven by strong demand for spray guns, particularly in the industrial coating market, and an increase in orders for environmental equipment generated through online business meetings.」
Increased orders for environmental equipment secured through online business meetings confirmed progress in proposals covering the coating process and equipment. - FY2023AdvancedAnnual report
「By establishing an environment in which customers can easily access information on products and services through diverse digital channels, we will create optimal points of contact with customers worldwide and promote greater brand penetration and strength.」
The initiative to shift from sales of individual equipment to customer touchpoints and system proposals was expanded to include digital customer touchpoints and stronger product development. - FY2023-Q3AdvancedAnnual report
「For painting equipment products, sales of spray guns grew after targeted sales-expansion campaigns differentiated them from competitors.」
For spray guns, targeted sales-expansion campaigns and differentiation from competitors were implemented, leading to sales growth. - FY2022-Q3AdvancedAnnual report
「For painting equipment products, proactive sales activities, including promotions using digital tools, began to bear fruit, and sales of spray guns, mainly for the automotive refinishing market, grew.」
Promotional activities using digital tools were conducted, leading to growth in sales of spray guns for the automotive refinishing market. - FY2021AdvancedAnnual report
「To respond to major changes in the business environment driven by rapid advances in IT, we will establish an environment in which customers can easily access information on products and services through diverse digital channels, thereby creating optimal points of contact with customers worldwide and promoting greater brand penetration and strength.」
The policy was made more concrete of expanding beyond conventional consulting and system proposals to build customer touchpoints through digital channels and strengthen brand penetration. - FY2021-Q2RestatedAnnual report
「For coating equipment products, orders for coating equipment for automobile parts accumulated, resulting in firm performance.」
Orders and deliveries of equipment for automobile-parts coating remained firm, indicating progress in business performance related to coating equipment proposals. - FY2021-Q1AdvancedAnnual report
「The Domestic Sales Headquarters, established to respond to rapid changes in the business environment, is promoting customer acquisition using marketing automation. Although sales activities involving travel were temporarily restricted by the spread of COVID-19, we are making every effort to maintain and expand sales and profit by focusing on efficient promotional activities, including webinars, to minimize the impact.」
The Domestic Sales Headquarters pursued customer acquisition through marketing automation and conducted promotional activities such as webinars in response to restrictions on travel. - FY2020-Q3AdvancedAnnual report
「In the painting equipment products business, sales increased as the company pursued sales expansion centered on comprehensive proposals that included environmental equipment.」
Sales expansion activities centered on comprehensive proposals, including environmental equipment rather than individual pieces of equipment alone, progressed alongside increased sales. - FY2020-Q2AdvancedAnnual report
「In the coating equipment products business, growth was driven primarily by deliveries of equipment for automotive parts coating. We continue to advance proposal activities through visits to existing users to discuss equipment upgrades and by using the newly established Coating Solution Center.」
Proposals for equipment upgrades continued through use of the Coating Solution Center and visits to existing customers, leading to growth in coating equipment deliveries. - FY2020-Q1AdvancedAnnual report
「For coating equipment products, we are actively using the Coating Solution Center, completed at the end of the previous consolidated fiscal year, and focusing on proposals for optimal coating methods and equipment based on trial coating. Although these activities have not necessarily translated into sales for the cumulative current quarter due in part to delivery timing, the order backlog has increased.」
The completed Coating Solution Center was used to advance system proposals for optimal coating methods and equipment based on trial coating, leading to an increase in the order backlog. - FY2019AdvancedAnnual report
「In Japan, we established a Coating Solution Center that enables customers considering the introduction of coating equipment to measure its effects and receive application proposals tailored to each market, completing preparations for activities in the next period.」
A base was established to provide system proposals covering more than individual equipment, including performance measurement and applications tailored to each market. - FY2019-Q2First statedAnnual report
「In Japan, we established a structure to strengthen system proposals for the coating process, including paint supply and improvements to the coating work environment, rather than limiting our offerings to individual pieces of equipment, in order to shift further toward consultation-based sales.」
The sales and proposal structure was strengthened, shifting from sales of individual pieces of equipment to system proposals covering the entire coating process, including paint supply and improvements to the work environment.