Expanded Midori Cloud functionality and the use of agricultural data

「Implementation has newly been decided at multiple JAs, and the number of JAs and agricultural corporations considering implementation is also increasing」

「During the interim consolidated accounting period, we focused on expanding sales of Midori Cloud Easy Shipping, which introduces digital technologies such as barcodes and cloud systems into fresh produce distribution operations as a preemptive investment, and initiatives toward implementation were under way at multiple agricultural cooperatives (JA).」

「Midori Cloud Easy Shipping wins the Excellence Award in the SX/GX category at the Japan DX Awards.」

「During the nine-month period of the third quarter of the consolidated fiscal year, we continued to develop services that reflect customer needs and pursued sales activities to promote and expand adoption of Midori Cloud Easy Shipping.」

「During the cumulative second quarter of the consolidated fiscal year, the company continued to develop services reflecting customer needs and conduct sales activities to expand adoption of Midori Cloud Rakuraku Shukka.」

「During the cumulative first quarter of the consolidated fiscal year, the company worked to expand use of its platform services and focused on sales activities for Midori Cloud Rakuraku Shukka, as well as new product development.」

「During the consolidated fiscal year, the company continued to focus on expanding orders for solution services and, in March 2023, released Midori Cloud Rakuraku Shukka, which introduces digital technologies such as barcodes and cloud systems at fruit and vegetable distribution sites.」

「During the cumulative third quarter of the consolidated fiscal year, the company continued to focus on expanding orders for solution services and, in March 2023, released Midori Cloud Rakuraku Shukka, which introduces digital technologies such as barcodes and cloud systems at fruit and vegetable distribution sites.」

「During the cumulative second quarter of the consolidated fiscal year, the company continued to focus on expanding orders for solution services and worked to develop and propose digital transformation solutions for the food value chain.」

「During the cumulative first quarter of the consolidated fiscal year, the company continued to focus on expanding orders for solution services and worked to develop and propose digital transformation solutions for the food value chain.」

「During the cumulative third quarter of the consolidated fiscal year, the platform services business worked to strengthen alliances with distributors, while the solution services business proactively recruited engineers and focused on strengthening its development structure for future business expansion.」

「During the cumulative second quarter of the consolidated fiscal year, the platform services business sought to build its order pipeline by strengthening alliances with distributors. The solution services business promoted service expansion by developing functions linking with products and services from other companies and jointly developing with another company a system to digitize management data in the livestock sector.」

「For Farm Cloud for the livestock industry, the company expanded functions linking the service with livestock facility equipment and worked to enhance service value. In its solution services, the company sought to expand orders by promoting joint development with agricultural machinery and materials manufacturers and proposing agricultural data analysis using AI and machine learning.」

「In April 2021, the company began working to expand the value of Midori Cloud's assets through the Ministry of Agriculture, Forestry and Fisheries' Innovative Farm Management Support Model Development Project, which was adopted for funding.」

「In the Midori Cloud business, while continuing to focus on promoting Midori Cloud adoption, the company also focused on developing distributors for agricultural and fisheries solutions, where demand is growing, and for Farm Cloud, a solution for the livestock industry.」

「For Midori Cloud, the company worked to promote adoption using the Ministry of Agriculture, Forestry and Fisheries' Business Continuity Subsidy and to promote alliances for expanding solutions, including support for fruit and vegetable distribution.」

「Research and development activities during the consolidated fiscal year included building a food and agriculture data platform in the smart agriculture sector, forecasting fruit and vegetable markets using AI, and continuing demonstration work at the Okuizumo Agricultural IT Research Institute toward standardizing Nita rice production technology.」

「In agricultural services, the company actively proposed solutions using Midori Cloud and Farm Cloud, resulting in orders for large-scale projects, including the adoption of its solution for the Ministry of Agriculture, Forestry and Fisheries' Smart Agriculture Demonstration Project. The company also promoted alliances, including a business partnership with R&C Holdings, Inc., to realize Midori Market.」

「In agricultural services, the company worked to acquire new customers in the livestock sector and promote alliances to realize Midori Market.」

「For Midori Cloud, the company is concentrating resources on proposing solutions for distribution and production and focusing on improving profitability.」

「For Midori Cloud, the company released a new sales-support application to build a producer network and realize a business supporting distribution and sales.」

「For Midori Cloud, the company began developing a new service to support distribution and sales by utilizing its nationwide producer network and big data.」

「During the current fiscal year, the company began providing new, high-value-added services by actively pursuing alliances with other companies in the agricultural IT sector, including Trend Micro and Sanki Keiso.」

「The company also focused on promotional activities using its existing distributor network and advanced development to increase the added value of its services.」

「In the Midori Cloud business, strengthening the GAP-related functions of Midori Note, a farm-work management system, led to its certification as a recommended farm management system by the Japan GAP Association. The company also began demonstration tests involving Nita rice production using Midori Monitor for environmental monitoring and is advancing its use in new applications.」

「The company is also advancing research and development to make more effective use of the data obtained through Midori Cloud, beyond its conventional use as a monitoring system.」

「In addition to environmental monitoring for protected horticulture, the company released Midori Note as a new service for recording farm work required for GAP certification and other purposes.」

「The company considers lower power consumption in equipment communications and stable communications with various sensor devices essential to the wider adoption of IoT. For wireless communications, it uses technologies such as LoRa and conducts verification covering the practical suitability of communications standards in actual fields.」

「The launch of the new Midori Box PRO, which offers excellent waterproofing and expandability, has led to an increase in inquiries from large-scale protected horticulture and open-field cultivation operations that could not previously be supported.」

「The company completed development of the new Midori Box PRO, which offers excellent waterproofing and expandability, and continues to strengthen technological research and development and its rollout framework to further solidify its market advantage, including by supporting large-scale protected horticulture and open-field cultivation.」

「During the fiscal year, research and development activities included improving the weather resistance of various sensors for the hardware used in Midori Cloud, an environmental monitoring system for protected horticulture, and developing waterproofing for Midori Box, which processes and transmits data from sensors. Demonstration tests were conducted at an experimental field.」

「The company completed development of additional functions for Midori Cloud, an environmental monitoring system for protected horticulture, including functions linking environmental data with cultivation management records and sharing various data among groups. It also began developing a plant disease prediction system using big data collected automatically from fields, as well as an environmental control system based on environmental data.」