Improving the Profitability of DS Services and Managing the Sales PDCA Cycle and Bid Prices
First written in FY2018. 12 of 24 entries say "Advanced", first in FY2019-Q1. Latest entry: 2026-10-29.
No other company in this theme has enough history to compare yet.
- FY2026Plan broadly achieved despite lower revenue and higher profitAnnual report
「In the advertising business, we continued the profitability improvement initiatives undertaken through the previous consolidated fiscal year while promoting stable growth with a focus on maintaining and improving per-person productivity. For the current consolidated fiscal year, results were broadly in line with the plan for lower revenue and higher profit. As a result, revenue was ¥1,784.367 million, down 3.9% year on year, while segment profit was ¥422.313 million, up 0.8%.」
Advertising business revenue declined 3.9%, while segment profit increased 0.8%, with results broadly in line with the plan for lower revenue and higher profit. - 2026-06-05RestatedGeneral Meetings of Shareholders
「引き続き利益創出事業として生産性の維持・向上に努め、安定成長を目指してまいります。」
広告事業の収益性改善、1人当たり生産性の維持・向上、安定成長の方針を再掲している。 - FY2026-H1RestatedAnnual report
「In the advertising business, we provide the SR (SMART RESOURCE) service, which procures advertising space in various media from local governments through bidding and sells it to private-sector companies, as well as the SC (SMART CREATION) service, which jointly publishes Machilet information booklets free of charge with local governments to communicate highly specialized information to residents in a clearer and more reliable manner and support local governments in reducing expenses. While continuing the profitability improvement initiatives undertaken through the previous consolidated fiscal year, we promoted stable growth with a focus on maintaining and improving per-person productivity.」
The advertising business has reaffirmed its policy of continuing to improve profitability while pursuing stable growth with a focus on maintaining and improving per-person productivity. - FY2025-H1AdvancedAnnual report
「In the advertising business, we aim for stable expansion as a profit-generating business while maintaining per-person productivity as much as possible.」
The company indicated a policy of stable expansion of the advertising business as a profit-generating business. Revenue for the current interim consolidated fiscal period was ¥820.950 million, up 4.4% year on year. However, segment profit was ¥134.298 million, down 12.0%, due mainly to higher personnel expenses associated with increased staffing for the planned re-expansion of business scale. - FY2024AdvancedAnnual report
「As a result, revenue for the current consolidated fiscal year was ¥1,660.185 million, up 13.5% year on year, while segment profit was ¥346.981 million, up 1.6%.」
The advertising business advanced measures including leveling the timing of Machilet publications, resulting in revenue and segment profit both exceeding the previous year's levels. - FY2024-Q2RestatedAnnual report
「In the advertising business, we are pursuing the planned re-expansion of business scale as a profit-generating business while maintaining productivity as much as possible, and implementing initiatives to improve cost efficiency across the business and raise average contract prices.」
The company continues to position the advertising business as a profit-generating business and pursue planned re-expansion, cost efficiency, and higher average contract prices. - FY2023-Q4RestatedAnnual report
「In the advertising business, we are pursuing the planned re-expansion of business scale as a profit-generating business while maintaining productivity as much as possible, and implementing initiatives to improve cost efficiency across the business and raise average contract prices.」
The company continues to position the advertising business as a profit-generating business and pursue planned re-expansion, cost efficiency, and higher average contract prices. - FY2022-Q4ReframedAnnual report
「Through these initiatives, we believe we have achieved a certain degree of improvement in profit margins through business-scale optimization. Accordingly, our policy for the fiscal year ending March 2023 is to continue raising per-person productivity, pursue planned re-expansion as a profit-generating business, and achieve stable growth.」
The advertising business is shifting from improving profit margins through conventional business-scale optimization to a policy of pursuing planned re-expansion in the fiscal year ending March 2023 after raising per-person productivity. - FY2022-Q2AdvancedAnnual report
「In November 2021, we also established and began pilot operations of the Jichitai Design Consultation Office, through which local governments nationwide can consult with our group and commission design work for a fixed fee. We are thus proposing a broad range of services to local governments. As a result, revenue for the cumulative second quarter was ¥615.167 million, down 6.5% year on year, while segment profit was ¥53.839 million, up 138.5% year on year.」
While continuing to optimize the scale of the advertising business, the company began pilot operations of a fixed-fee design consultation and production service for local governments. Although revenue declined, segment profit increased 138.5% year on year. - FY2022-Q1AdvancedAnnual report
「The SMART FR CONSULTING service, newly launched in June 2021, expanded from support for soliciting advertising to media creation and utilization consulting, and has already received engagements from 2 local governments, including Fukuoka City.」
SMART FR CONSULTING progressed from an engagement with 1 local government, Fukuoka City, to engagements with 2 local governments, including Fukuoka City. The expansion from support for soliciting advertising to media creation and utilization consulting is also continuing. - FY2021AdvancedAnnual report
「We also launched the SMART FR CONSULTING service, expanding from support for soliciting advertising to media creation and utilization consulting. Since the service was launched in June 2021, we have already received an engagement from Fukuoka City.」
While continuing to optimize the scale and improve the profitability of the advertising business, the company launched a consulting service related to securing financial resources and obtained an engagement from a local government. - FY2021-Q2AdvancedAnnual report
「In the advertising business, we provide the SR (SMART RESOURCE) service, which procures advertising space in various media from local governments through bidding and sells it to private-sector companies. We also provide Machilet, a service under which we solicit advertising space for booklets issued mainly by local governments for residents and donate the booklets free of charge to local governments. We have promoted the optimization of business scale. As a result, revenue for the cumulative second quarter was ¥657.736 million and segment profit was ¥22.576 million.」
The advertising business continued to optimize its scale, generating revenue of ¥657.736 million and segment profit of ¥22.576 million in the first half. - FY2021-Q1AdvancedAnnual report
「In the advertising business, we provide the SR (SMART RESOURCE) service, which procures advertising space in various media from local governments through bidding and sells it to private-sector companies. We also provide Machilet, a service under which we solicit advertising space for booklets issued mainly by local governments for residents and donate the booklets free of charge to local governments. We have promoted the optimization of business scale. As a result, revenue for the cumulative first quarter was ¥298.330 million, down 22.8% year on year, while the segment loss was ¥2.617 million, compared with a segment loss of ¥4.370 million in the same period of the previous year.」
The advertising business continued to optimize its scale, and although revenue declined, the segment loss narrowed from ¥4.370 million in the same period of the previous year to ¥2.617 million. - FY2020AdvancedAnnual report
「As a result, revenue for the current fiscal year was ¥1,987.449 million, down 15.3% year on year, while segment profit was ¥314.176 million, up 10.7%.」
The advertising business reduced the number of media placements won as part of its scale optimization and profitability improvement efforts. Although revenue declined, segment profit increased 10.7% year on year. - FY2020-Q3AdvancedAnnual report
「In the advertising business, we provide the SR (SMART RESOURCE) service, which procures advertising space in various media from local governments through bidding and sells it to private-sector companies. We also provide Machilet, a service under which we solicit advertising space for booklets issued mainly by local governments for residents and jointly publish the booklets with the local governments free of charge. We have promoted the optimization of business scale. As a result, revenue for the cumulative third quarter was ¥1,244.955 million, down 13.4% year on year, while segment profit was ¥64.612 million, compared with a segment loss of ¥11.475 million in the same period of the previous year.」
The advertising business promoted optimal business scale, and although revenue declined, it turned from a segment loss in the previous year to a profit of ¥64.612 million. - FY2020-Q2AdvancedAnnual report
「In the advertising business, we provide the SR (SMART RESOURCE) service, which procures advertising space in various media from local governments through bidding and sells it to private-sector companies. We also provide Machilet, a service under which we solicit advertising space for booklets issued mainly by local governments for residents and jointly publish the booklets with the local governments free of charge. We have promoted the optimization of business scale. As a result, revenue for the cumulative second quarter was ¥813.404 million, down 9.8% year on year, while segment profit was ¥11.181 million, compared with a segment loss of ¥55.356 million in the same period of the previous year.」
The advertising business promoted optimal business scale, and although revenue declined, it turned from a segment loss to a profit of ¥11.181 million. - FY2020-Q1ReframedAnnual report
「Specifically, we have positioned the advertising business as a profit-generating business, focused on improving profitability, and are implementing initiatives to review the organizational structure, optimize scale, and improve operational efficiency accordingly.」
For the advertising business, the company has prioritized positioning it as a profit-generating business, reviewing the organizational structure, optimizing scale, and improving operational efficiency, in addition to the existing sales PDCA and bid-price management. - FY2019RestatedAnnual report
「To achieve this, we are accelerating the PDCA cycle by creating and operating internal tools that provide greater visibility into sales strategies and their progress, and promoting a new training system aimed at strengthening sales capabilities.」
To improve advertising business profitability, the company continues to advance sales-progress visualization, accelerate the PDCA cycle, provide sales training, and verify SR bid prices. - FY2019-Q3AdvancedAnnual report
「We established a new function related to operational improvement, began operating a tool to provide greater visibility into sales progress, implemented sales personnel training programs alongside more efficient sales planning, and worked to strengthen sales capabilities as an organization.」
To improve the profitability and sales efficiency of the advertising business, the company has progressed beyond establishing an operational improvement function to launching a sales-progress visualization tool and implementing a training program. - FY2019-Q2RestatedAnnual report
「Specifically, to restore profitability and improve sales efficiency in the advertising business, we established a new function responsible for business improvement and focused on developing and operating a personnel training system, with the aim of improving productivity through streamlined operations and stronger personnel development.」
The company continues to establish an operational improvement function and develop and operate a personnel training system to improve the profitability and sales efficiency of the advertising business. - FY2019-Q1AdvancedAnnual report
「Specifically, to restore profitability and improve sales efficiency in the advertising business, we established a new function responsible for business improvement and focused on developing and operating a personnel training system, with the aim of improving productivity through streamlined operations and stronger personnel development.」
To improve the profitability and sales efficiency of the advertising business, the company has progressed to concrete measures including establishing a new operational improvement function and developing and operating a personnel training system. - FY2018First statedAnnual report
「To achieve this, we will accelerate the PDCA cycle by creating and operating internal tools that provide greater visibility into sales strategies and their progress, and promote a new training system aimed at strengthening sales capabilities. We consider these initiatives extremely important and have established a new department dedicated to implementing and promoting them. In addition, to achieve medium- to long-term improvements in profitability, we consider it important to operate a PDCA cycle that verifies the appropriateness of bid prices to ensure purchases at appropriate prices from a strategic perspective, accumulates further expertise, and reflects it in actual operations.」
To improve DS service profitability, the company is giving concrete form to measures including an internal tool for visualizing sales activity, a new training system, the establishment of a dedicated department, verification of bid-price appropriateness, and the accumulation of expertise.