Ichikura (6186) · InitiativeRestated
Driving Store Traffic and Purchases Through an O2O Strategy
First written in FY2017. 1 of 2 entries say "Restated". Latest entry: FY2023.
2entries
7years
0from disclosures
How it moved
Same theme, other companies
Entry into the O2O customer referral business using the company’s proprietary points siteA theme 3 companies write about · 0 as a headwind · 3 as a tailwind
1 other company's latest entry also says "Restated".
Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
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- FY2023RestatedAnnual report
「Promoting an O2O (Note 2) strategy by building and strengthening systems that increase customer traffic to stores.」
The company continues to pursue an O2O strategy that links online web content and social media to attracting customers to its stores and promoting purchases. - FY2017First statedAnnual report
「Promoting an O2O strategy by building and strengthening systems that increase customer traffic to stores.」
The company has positioned as a new strategy the creation of systems that use online web content and social media to drive customer traffic and purchases at physical stores.