Bringing latent demand in the end-of-life planning market to the surface and capturing market share
First written in FY2023. 1 of 4 entries say "Reframed", first in FY2026. Latest entry: FY2026.
Kamakura Shinsho moved to the "Worse" side of this theme in 2026.
0 other companies' latest entry also says "Reframed".
- FY2026ReframedAnnual report
「End-of-life planning extends beyond graves and funerals to a wide range of areas, including nursing care, inheritance, insurance and extending healthy life expectancy.」
The company views the target market for services during people’s lifetimes broadly, covering the full range of end-of-life planning, including nursing care, inheritance, insurance and extending healthy life expectancy. - FY2025-Q1Specific development of identity guarantee servicesAnnual report
「We will focus on expanding services, including newly providing identity guarantee services for older people living alone.」
As a new specific example of expanding services for the latent market for services during people’s lifetimes, the company has identified identity guarantee services for older people living alone. - FY2024Specific development of new services centered on family end-of-life planningAnnual report
「Expansion of new services centered on “family end-of-life planning” As Japan’s population continues to age, it is clear that many challenges arising during people’s lifetimes have yet to come to the forefront. We will continually anticipate these significant latent needs and work to expand services that address challenges such as alleviating concerns about life after retirement and reducing the burden on bereaved families.」
The company has given greater specificity to its previous direction of bringing the latent market for services during people’s lifetimes to the forefront and gaining market share by expanding services for “family end-of-life planning,” alleviating concerns about life after retirement and reducing the burden on bereaved families. - FY2023First statedAnnual report
「We will seek to bring these latent markets to the forefront and gain market share by expanding services that address challenges such as alleviating concerns about life after retirement and reducing the burden on bereaved families, ahead of the emergence of these markets.」
The company has stated for the first time that it will expand services addressing these challenges to bring the latent market for services during people’s lifetimes to the forefront and gain market share.