Dependence on External Search Engines for Customer Acquisition
First written in FY2017. 5 of 8 entries say "Restated". Latest entry: FY2021-Q3.
The whole theme swung hardest in 2025: 10 of 27 companies on the "Worse" side.
1 other company's latest entry also says "Other".
- FY2021-Q3Strengthening content production as an SEO measureAnnual report
「The company has implemented numerous measures, including developing new services such as inheritance-related services, developing systems to consolidate customer information and strengthening content creation as part of its SEO efforts.」
The disclosure states that content production was strengthened as an SEO measure addressing user acquisition through search engines. - FY2020RestatedAnnual report
「The Group is strengthening its brand through active branding and promotional activities, increasing the proportion of user acquisition not dependent on search engines, and taking necessary measures, including SEO, to achieve higher rankings in search results, but」
The disclosure reiterates the responses of strengthening the brand, increasing user acquisition not dependent on search engines, and implementing SEO measures. - FY2020-Q2RestatedAnnual report
「Amid this business environment, the company has implemented numerous measures, including developing new business partners and services, improving its portal site and strengthening SEO to improve its referral rate.」
The disclosure states that improvements to the portal site and SEO enhancement continue as measures addressing user acquisition through search engines. - FY2020-Q1RestatedAnnual report
「The company has implemented numerous measures, including improving its portal site and strengthening SEO to improve its referral rate.」
The disclosure states that SEO enhancement continues as a measure addressing user acquisition through search engines. It does not provide figures showing the reduction in dependence on this source of traffic. - FY2019RestatedAnnual report
「The Group is strengthening its brand through active branding and promotional activities, increasing the proportion of user acquisition not dependent on search engines, and taking necessary measures, including SEO, to achieve higher rankings in search results.」
The disclosure reiterates the responses of strengthening the brand, increasing user acquisition not dependent on search engines, and implementing SEO measures. - FY2019-Q3RestatedAnnual report
「The company has implemented numerous measures, including developing businesses related to the life-ending services market, developing new business partners, renovating its websites and strengthening SEO.」
The disclosure states that SEO enhancement continues as a measure addressing user acquisition through search engines. It does not provide figures showing the extent to which the dependence on this source of traffic has been reduced. - FY2018MitigatedAnnual report
「We are strengthening our brand through active branding and promotional activities, increasing the proportion of user acquisition not dependent on search engines, and taking necessary measures, including SEO, to achieve higher rankings in search results.」
The risk of dependence on search engines remains, but the disclosure identifies brand strengthening, non-search-engine-based user acquisition and SEO measures as specific responses. - FY2017First statedAnnual report
「Users visiting sites operated by the Company generally arrive via search engines, and this traffic depends on the display results of the respective search engines.」
The disclosure indicates that user acquisition depends on search engine rankings and that changes in search engine policies or other factors may reduce the effectiveness of user acquisition.