Overseas Expansion of CRM Solutions Through a Strategic Business Alliance with スプリームシステム

「In the direct marketing business (mail-order business) operated by a client company, we have introduced Aimstar, a marketing automation (MA) tool provided by スプリームシステム株式会社, with which we have had a business alliance since February 2019, and have begun providing operational support services such as data extraction and report preparation. Going forward, we will support customer targeting through combined data analysis and automated report preparation, and contribute to the development of initiatives combining analysis of customers’ purchasing behavior data with various logs.」

「We entered into a strategic business alliance with スプリームシステム株式会社 to create new CRM solutions that provide integrated support ranging from customer service to analytics, marketing support and the enhancement of customer strategies. スプリームシステム株式会社 provides Aimstar, an AI-powered marketing automation tool requiring no specialized expertise, and has a substantial track record of implementation, primarily among large companies in various industries. Through this alliance, we will jointly expand businesses involving advanced technologies such as digital marketing and analytics, while pursuing the development of services that deliver new value and the provision of services to overseas markets.」