Growth in Enrollments, Marriage Rate and Member Base
First written in FY2016. . Latest entry: 2026-08-12.
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- FY2026Decline in key marriage-support metrics and recovery in party metricsAnnual report
「New members 3,765 3,387 △378 △10.0% Members leaving after marriage 1,566 1,382 △184 △11.7% Marriage success rate 20.1% 18.7% △1.4pt － Members enrolled at period-end 7,502 7,450 △52 △0.7% Number of matchmaking events held 2,918 4,121 +1,203 +41.2% Matchmaking event attendees 30,602 42,048 +11,446 +37.4%」
While the numbers of members joining the marriage agency, members leaving after marriage, the marriage success rate, and members enrolled were below the previous fiscal year, the number of matchmaking events held and attendees increased. - FY2026-H1New and enrolled membership declined, while quarterly new memberships increasedAnnual report
「Although members enrolled at period-end declined 3.8% from the same period of the previous year, the number of new members in the second quarter (July-September) increased 0.6% year on year, suggesting that the gradual decline in enrolled membership may have bottomed out.」
In the first half, there were 1,792 new members and 7,445 enrolled members, both down year on year. Meanwhile, new members in the second quarter increased 0.6% year on year, indicating signs that the gradual decline in the membership base may have bottomed out. - FY2025-H1New members and membership base declined, while the marriage success rate was flatAnnual report
「New members 2,464 4,601 963 888 1,851 Marriage success rate 21.3% 21.7% 21.1% 21.4% 21.3% Members enrolled at period-end 8,554 8,160 7,984 7,739 7,739」
In the six months ended September 2024, there were 1,851 new members, a marriage success rate of 21.3%, and 7,739 enrolled members. The number of new members and the membership base contracted year on year. - FY2024Declining marriage rate, shrinking member baseAnnual report
「New members 4,716 1,300 1,164 955 1,182 4,601 Members leaving after marriage 2,216 470 442 481 442 1,835 Marriage success rate 24.5% 22.0% 20.6% 22.7% 21.5% 21.7% Members enrolled at period-end 8,568 8,583 8,554 8,177 8,160 8,160」
For the full year, the marriage success rate declined from 24.5% to 21.7%, and members enrolled at period-end decreased from 8,568 to 8,160. The number of new members also declined from 4,716 to 4,601. - FY2024-Q3Mixed trends in key membership metricsAnnual report
「New members 3,465 4,716 1,300 1,164 955 3,419 Members leaving after marriage 1,701 2,216 470 442 481 1,393 Marriage success rate 24.8% 24.5% 22.0% 20.6% 22.7% 21.8% Members enrolled at period-end 8,718 8,568 8,583 8,554 8,177 8,177」
For the nine months ended in the third quarter, there were 3,419 new members, 1,393 members leaving after marriage, a marriage success rate of 21.8%, and 8,177 members enrolled at period-end. While the marriage success rate improved, the membership base contracted. - FY2024-Q2Marriage success rate declining, membership base continuing to contractAnnual report
「New members 2,323 4,716 1,300 1,164 2,464 Members leaving after marriage 1,129 2,216 470 442 912 Marriage success rate 24.4% 24.5% 22.0% 20.6% 21.3% Members enrolled at period-end 8,962 8,568 8,583 8,554 8,554」
For the six months ended in the second quarter, new members totaled 2,464, exceeding the 2,323 recorded in the same period of the previous year, while members leaving after marriage totaled 912, the marriage success rate was 21.3%, and members enrolled at period-end totaled 8,554. The marriage success rate and membership base were below the same period of the previous year. - FY2024-Q1Membership base increased from the previous period-end amid a policy of improving the marriage success rateAnnual report
「New members 1,273 4,716 1,300 Members leaving after marriage 581 2,216 470 Marriage rate 24.8% 24.5% 22.0% Members at period-end 9,259 8,568 8,583」
In the first quarter, there were 1,300 new members, 470 members leaving after marriage, a marriage success rate of 22.0%, and 8,583 enrolled members. The number of enrolled members increased by 15 from the previous period-end. - FY2023Marriage success rate rising, membership base continuing to contractAnnual report
「New members 5,074 1,273 1,050 1,142 1,251 4,716 Marriage success rate 23.2% 24.8% 23.9% 25.7% 23.5% 24.5% Members enrolled at period-end 9,417 9,259 8,962 8,718 8,568 8,568」
For the full year, the marriage success rate improved from 23.2% to 24.5%, while the number of new members declined from 5,074 to 4,716 and members enrolled at period-end decreased from 9,417 to 8,568. - FY2023-Q3Continued improvement in the marriage success rate and contraction of the member baseAnnual report
「New members 3,914 1,273 1,050 1,142 3,465 Members leaving after marriage 1,788 581 548 572 1,701 Marriage success rate 23.0% 24.8% 23.9% 25.7% 24.8% Members enrolled at period-end 9,758 9,259 8,962 8,718 8,718」
For the nine months ended in the third quarter, the marriage success rate improved from 23.0% in the same period of the previous year to 24.8%, while the number of new members declined from 3,914 to 3,465 and members enrolled at period-end decreased from 9,758 to 8,718. - FY2023-Q2Improved marriage rate, shrinking member base, recovery in matchmaking partiesAnnual report
「New members 2,683 1,273 1,050 2,323 Marriage success rate 22.3% 24.8% 23.9% 24.4% Members enrolled at period-end 10,147 9,259 8,962 8,962」
For the six months ended in the second quarter, the marriage success rate improved from 22.3% to 24.4%, while the number of new members declined from 2,683 to 2,323 and members enrolled at period-end decreased from 10,147 to 8,962. - FY2023-Q1Continued improvement in the marriage success rate and contraction of the member baseAnnual report
「New members 1,354 1,273 Members leaving after marriage 642 581 Marriage success rate 24.2% 24.8% Members on the books (end of period) 10,432 9,259」
While the marriage success rate improved year on year, the numbers of new members and members leaving after marriage and members enrolled at period-end declined. - FY2022-Q3Some marriage-service metrics improved, while the membership base contractedAnnual report
「New members 4,730 1,354 1,329 1,231 3,914 Members leaving after marriage 1,806 642 526 620 1,788 Marriage success rate 22.3% 24.2% 20.4% 24.6% 23.0% Members enrolled at period-end 10,890 10,432 10,147 9,758 9,758」
For the nine months ended in the third quarter, the marriage success rate rose from 22.3% to 23.0%, while the number of new members declined from 4,730 to 3,914, members leaving after marriage from 1,806 to 1,788, and members enrolled at period-end from 10,890 to 9,758. The company also stated that more than 8,000 couples use its marriage-service and casual-wedding services annually. - FY2022-Q2Some marriage-service metrics improved, while enrolled membership declinedAnnual report
「New members 2,905 1,354 1,329 2,683 Members leaving after marriage 1,065 642 526 1,168 Marriage success rate 19.9% 24.2% 20.4% 22.3% Members enrolled at period-end 10,949 10,432 10,147 10,147」
For the six months ended in the second quarter, the number of members leaving after marriage and the marriage success rate exceeded the same period of the previous year, while the number of new members declined and members enrolled at period-end decreased from 10,949 to 10,147. - FY2022-Q1Recovery in key marriage-support metricsAnnual report
「New members 927 1,354; members leaving after marriage 435 642; marriage success rate 16.2% 24.2%; members enrolled at period-end 10,606 10,432」
While the numbers of new members and members leaving after marriage and the marriage success rate improved year on year, members enrolled at period-end declined from 10,606 to 10,432. - FY2021Key annual marriage-service metrics declinedAnnual report
「New members 6,272; members leaving after marriage 2,420; marriage success rate 22.4%; members enrolled at period-end 10,726」
For the fiscal year ended March 2021, there were 6,272 new members, 2,420 members leaving after marriage, a marriage success rate of 22.4%, and 10,726 members enrolled at period-end. Key metrics declined from the previous fiscal year. - FY2021-Q3Partial recovery in marriage-support metrics in the third quarterAnnual report
「New members 6,251 927 1,978 1,825 4,730 Members leaving after marrying 2,414 435 630 741 1,806 Marriage success rate 27.6% 16.2% 23.5% 27.1% 22.3%」
In the third quarter, there were 1,825 new members, 741 members leaving after marriage, and a marriage success rate of 27.1%. Cumulatively, there were 4,730 new members and a marriage success rate of 22.3%, with some metrics still below the cumulative figures for the same period of the previous year. - FY2021-Q2Recovery in marriage-support metrics in the second quarterAnnual report
「New memberships in the second quarter (July–September) exceeded 1,900 for the first time since the previous second quarter.」
New members recovered from 927 in the first quarter to 1,978 in the second quarter, while members leaving after marrying totaled 630. The cumulative marriage success rate, however, was 19.9%, below the year-earlier level. - FY2021-Q1Sharp drop in marriage-support metrics due to COVID-19Annual report
「However, amid the spread of COVID-19, new members at the marriage counseling centers decreased 58.4% year on year to 927, members leaving after marrying decreased 44.2% to 435, and existing members as of 30 June 2020 decreased 9.0% to 10,606. Attendance at marriage-support parties also decreased 91.8% to 5,506.」
New members, members leaving after marrying, existing members and attendance at marriage-support parties all declined sharply year on year, resulting in a steep drop in the key metrics of the marriage-support business. - FY2020Mixed trends in marriage-support metricsAnnual report
「New members increased 1.6% from the previous fiscal year to 7,968, while members leaving after marrying were at the same level as the previous fiscal year at 3,136. Existing members as of 31 March 2020 decreased 3.6% from the previous fiscal year to 11,073.」
New members increased, but existing members decreased 3.6%, members leaving after marrying decreased 0.6%, and the marriage success rate was 27.0%. Party attendance decreased 29.3%, while the number of members using Connectship increased 9.2%. - FY2020-Q3Improvement in key marriage-support metrics, with a slight decline in existing membersAnnual report
「New members 5,741 6,251 +8.9% Existing members at period-end 11,508 11,464 △0.4% Members leaving after marrying 2,393 2,414 +0.9% Marriage success rate 27.3% 27.6% +0.3pt」
New members, members leaving after marrying and the marriage success rate exceeded the year-earlier levels, while existing members decreased 0.4% year on year. - FY2020-Q2Continued improvement in key marriage-support metricsAnnual report
「New members 4,031 4,528 +12.3% Existing members at period-end 11,784 11,896 +1.0% Members leaving after marrying 1,536 1,626 +5.9% Marriage success rate 26.4% 28.0% +1.6pt」
New members, existing members at period-end, members leaving after marrying and the marriage success rate all exceeded the year-earlier levels, and key marriage-support metrics continued to improve. - FY2020-Q1Recovery in key marriage-support metricsAnnual report
「New members 1,957 2,227 +13.8% Existing members at quarter-end 11,555 11,653 +0.8% Members leaving after marrying 758 779 +2.8% Marriage success rate 26.0% 26.9% +0.9pt」
New members, existing members, members leaving after marrying and the marriage success rate all exceeded the year-earlier levels, indicating a recovery in key member metrics. - FY2019Slight increase in new memberships, with declines in existing members and other metricsAnnual report
「New members 7,838 7,841 Existing members at period-end 11,700 11,485 Members leaving after marrying 3,264 3,156 Marriage success rate 27.2% 27.1%」
New members increased 0.04%, while existing members at period-end decreased 1.8%, members leaving after marrying decreased 3.3%, and the marriage success rate declined 0.1 percentage point. - FY2019-Q3Continued year-on-year declines in key member metricsAnnual report
「New members 5,787 5,741 △0.8% Members on the books at the beginning of the month (January) 11,651 11,508 △1.2% Members leaving after marriage 2,536 2,393 △5.6% Marriage success rate 28.0% 27.3% △0.7 percentage points」
On a cumulative third-quarter basis, memberships, existing members, members leaving after marrying and the marriage success rate were all below the year-earlier levels. - FY2019-Q2Mixed trends in member metricsAnnual report
「New members 3,943 4,031 Members on the books at the beginning of the month (October) 12,019 11,784 Members leaving after marriage 1,681 1,536 Marriage success rate 27.6% 26.4%」
New members recovered to a 2.2% year-on-year increase, while existing members, members leaving after marrying and the marriage success rate were below the year-earlier levels. - FY2019-Q1Continued year-on-year declines in key member metricsAnnual report
「New members 1,957 2,081 Existing members at the beginning of July 11,555 12,187 Members leaving after marrying 758 878 Marriage success rate 25.9% 28.9%」
New members, existing members, members leaving after marrying and the marriage success rate were all below the year-earlier levels on a cumulative first-quarter basis. - FY2018Year-on-year decline in key member metricsAnnual report
「New members 7,838 8,663 Members on the books at the beginning of the period 11,700 12,193 Members leaving after marriage 3,264 3,476 Marriage success rate 27.2% 28.6%」
All key member-base metrics, including new members, existing members at the beginning of the period, members leaving after marrying and the marriage success rate, decreased from the previous fiscal year. - FY2018-Q3Year-on-year decline in key member metricsAnnual report
「New members 5,787 6,307 Members on the books at the beginning of January 11,651 11,940 Members leaving after marriage 2,536 2,692 Marriage success rate 28.0% 29.6%」
On a cumulative third-quarter basis, new members, existing members at the beginning of January, members leaving after marrying and the marriage success rate were all below the year-earlier levels. - FY2018-Q2Year-on-year decline in key member metricsAnnual report
「New members 3,943 4,392 Existing members at the beginning of October 12,019 12,147 Members leaving after marrying 1,681 1,782 Marriage success rate 27.6% 29.4%」
Year on year, new members decreased from 4,392 to 3,943, existing members at the beginning of October from 12,147 to 12,019, members leaving after marrying from 1,782 to 1,681, and the marriage success rate from 29.4% to 27.6%. - FY2018-Q1Declines in new memberships and members leaving after marrying, with a slight increase in existing membersAnnual report
「New members 2,081 2,221 Existing members at the beginning of July 12,187 12,165 Members leaving after marrying 878 901 Marriage success rate 28.9% 29.7%」
Year on year, new members decreased from 2,221 to 2,081 and members leaving after marrying decreased from 901 to 878, while existing members at the beginning of July edged up from 12,165 to 12,187. - FY2017Recovery to the previous year's level in the fourth quarter after a decline in the second quarterAnnual report
「New memberships in the fourth quarter of the current fiscal year for the Partner Agent business recovered to the previous year's level, increasing 0.4% year on year. New memberships in April have also continued at a pace exceeding the year-earlier month.」
New memberships in the second quarter declined approximately 14% year on year due in part to the suspension of reciprocal referrals with the Japan Marriage Counseling Network, but recovered to a 0.4% year-on-year increase in the fourth quarter. New memberships showed a reversal separate from trends in existing members and the marriage success rate. - FY2017-Q3Existing members increased despite continued declines in new membershipsAnnual report
「The number of new members decreased 6.4% year on year during the cumulative consolidated period. Existing members increased 3.2% year on year.」
New members decreased 6.4% year on year, while existing members increased 3.2%. - FY2017-Q2Fewer new members alongside growth in existing membersAnnual report
「The number of new members decreased 7.2% year on year during the cumulative consolidated period. Although the number of existing members declined from the beginning of the second quarter of the fiscal year, it increased 5.3% year on year, supported by improved customer satisfaction and a higher marriage success rate, despite an increase in members leaving after marrying.」
New members decreased 7.2% year on year, while existing members increased 5.3% and members leaving after marrying increased by 370 year on year. - FY2016First statedAnnual report
「Memberships totaled 7,834 in the fiscal year ended March 2015 and 9,085 in the fiscal year ended March 2016, representing growth of 15.9% year on year. The marriage success rate rose from 24.2% in the fiscal year ended March 2015 to 27.2% in the fiscal year ended March 2016, an increase of 3 percentage points year on year. As a result, the fiscal year was a landmark year for the business: monthly membership exceeded 10,000 at the beginning of April 2015, and cumulative members who left after marrying exceeded 10,000 in February 2016.」
The period's results are presented for memberships, marriage success rate, member count and cumulative members who left after marrying.