Strengthening Solution-Oriented Sales

「The Company also sought to expand inquiries and orders through proactive promotional activities, including its first sales caravan in the western Japan area and exhibitions hosted by dealers.」

「In the domestic market, in light of latent demand for capital investment, the Company conducted the “TAKAMAZ Summer Productivity Support Campaign” to stimulate such demand. Through the campaign, it sought to capture replacement demand for aging equipment and resume business with dormant users, leading to orders.」

「On the sales front, to deepen relationships with existing customers and develop new customers, the Company compiled lists of target users and worked to identify market and user trends, while strengthening its strategic and proactive approach, including proposing solutions that meet customer needs and providing rapid responses.」

「These activities stimulated demand for the replacement of aging equipment, revitalized dormant users and contributed to an increase in the number of orders. Overseas, in addition to exhibiting at EMO2025 (Germany), we held private shows in Thailand, Vietnam and Indonesia, working to raise awareness and develop sales channels in global markets.」

「As major initiatives during the interim consolidated accounting period, we exhibited domestically at MEX Kanazawa 2024 and Robot Technology Japan 2024, and overseas at IMTS2024 (United States) and AMB2024 (Germany), promoting our strengths in automation and customization. In addition, through participation in dealer-hosted exhibitions, sales campaigns, and private shows held in the United States, Thailand and Vietnam, we promoted solution-based sales tailored to the needs of target users, worked to secure orders from the automotive sector, our group’s main source of orders, and pursued market development outside the automotive sector.」

「In particular, to develop markets outside the automotive sector, where awareness of our products remains low, we conducted a sales campaign using actual machines to promote their features and strengths, leading to the development of new customers among hydraulic and pneumatic equipment manufacturers. While the recovery in capital investment demand from the automotive sector, our main source of orders, has been delayed, we pursued active sales activities in non-automotive markets and secured orders from a wide range of markets, including construction machinery and medical equipment.」

「At MECT2023, held in Nagoya in October, we exhibited a broad range of products designed to further improve productivity and added value, led by the new XWT-8 model in the XW series, which delivers the functionality of 2 machines in 1. We also actively promoted products and functions related to carbon neutrality and DX, areas of strong customer interest. As a result, both orders received and inquiries exceeded their respective targets.」

「Following an organizational restructuring in April, the Company integrated its Sales Division and Production Division. It leveraged the full benefits of the integrated machine tools business division, which combines sales and production, to plan various measures to generate demand, including sales caravans, technical exchange meetings with customers, study sessions with dealers and product proposals addressing carbon neutrality.」

「In Japan, the Company exhibited at MEX Kanazawa 2023, while overseas it exhibited at CIMT2023, China's largest international machine tools exhibition, held a private show in Vietnam, and held a joint private show with a dealer in the United States, advancing initiatives to secure demand.」

「During the cumulative third quarter, economic activity accelerated in countries other than China as measures to address COVID-19 progressed. The Company therefore pursued proactive sales activities, exhibiting in Japan at JIMTOF2022 and overseas at BIMU2022 in Italy and METALEX in Thailand. At JIMTOF2022, held in November, the Company displayed actual machines including the new "XTS-6," which pursued further miniaturization of the best-selling "XT-6" and achieved the industry's smallest floor space under the theme of "labor saving, carbon neutrality and DX," and the new "XWG-3," which enables high-precision, high-efficiency production with 2 built-in motor spindles in the compact space of a single lathe. It also held workshops and proposed new automation solutions.」

「During the cumulative second quarter, economic activity accelerated in various countries as measures to address COVID-19 progressed. The Company therefore pursued proactive sales activities, exhibiting in Japan at Robot Technology Japan and overseas at IMTS2022 in the United States and AMB2022 in Germany, while holding private shows at the Asahi Plant and overseas subsidiaries. In the United States, in conjunction with IMTS2022, it opened a technical center and conducted sales activities by connecting the center online with the exhibition venue, as well as holding a briefing session for local dealers.」

「The Company resumed proactive in-person sales to customers with strong investment appetite while using digital promotional materials developed during the COVID-19 pandemic, and advanced sales activities through both in-person and digital channels. To respond to and develop changing markets, it also pursued solution-based sales of automation systems, whose demand has been rising due to the need to reduce labor costs and address labor shortages, centered on the FA Solutions Promotion Office established in April.」

「As a result of actively pursuing sales in industries other than automotive, the Company secured orders from customers with whom it had not previously done business, including customers in construction equipment, semiconductors, ships and agricultural machinery.」

「In particular, stronger cooperation with dealers helped develop sales channels, resulting in orders from customers across a wide range of industries, including construction equipment, semiconductors, ships and agricultural machinery. The Company will continue to focus on developing new customers.」

「In addition to promoting solution proposals for customers with order requirements, the Company actively pursued sales to customers in new markets and machining fields outside its main automotive-related customer base. In particular, stronger cooperation with dealers helped develop sales channels, resulting in orders from customers across a wide range of industries, including construction equipment, semiconductors, ships and agricultural machinery. The Company will continue to focus on developing new customers.」

「As the impact of COVID-19 continued, the Company focused on securing orders through both in-person and digital channels. To prevent the spread of infection, various exhibitions and private shows, including MEX Kanazawa 2021, were cancelled, reducing opportunities to showcase the Company's products and technologies. However, the Company continued visiting customers with identified needs and actively pursued sales to customers in new markets and new machining fields, including construction equipment, in addition to its main automotive-related customer base.」

「As part of its digital sales activities, the Company launched an official YouTube channel and held a virtual exhibition and an online new product presentation. It also began online machining consultations and pursued initiatives such as web conferences and web-based demonstrations.」

「In November, the Company held a private show at its head office after implementing thorough measures to prevent the spread of COVID-19. In addition to a diverse product lineup led by the new "XT-8MY," the venue featured examples of linking machine tools with peripheral equipment, one of the Company's strengths, and proposed comprehensive support to visitors. The Company also worked to generate demand by resuming proactive in-person sales visits to customers with identified needs and proposing productivity improvements with technical and production staff accompanying sales personnel. As part of its digital sales activities, it exhibited at JIMTOF2020, which was held online for the first time, and introduced new products and machining technologies through video distribution and posted materials. It also continued providing information to customers in Japan and overseas, including by regularly posting new videos on its official YouTube channel, despite the cancellation or postponement of major exhibitions.」

「The Company opened a virtual exhibition on its website. In cooperation with its newly launched official YouTube channel, it is introducing new models and machining technologies. In September, it also held an online new product presentation and unveiled 2 models, the "XT-8MY" and the "XYT-51 New Model with Gantry Loader." The Company also pursued initiatives such as web conferences and web-based demonstrations, promoting a sales strategy adapted to the COVID-19 pandemic.」

「During the cumulative first quarter, sales activities were restricted by the impact of COVID-19, and major exhibitions were cancelled or postponed. In response, the Company promoted an ICT-based sales strategy to showcase its products and technologies. It conducted online machining consultations and provided regular information by email, and also established an official YouTube channel to introduce new models and machining technologies through videos, thereby working to maintain customer relationships and secure orders.」

「Machine tool users have strong needs for automation and greater efficiency. To capture this latent demand, the Group will strengthen its sales strategy using ICT, including providing users with information by email and video distribution and offering online support such as web-based demonstrations and product briefings.」

「By region, sales to Japan declined while sales to North America and Asia increased. As a result, domestic demand was ¥9,191 million, down 6.6% year on year; external demand was ¥5,939 million, up 14.7%; and the external-demand ratio was 39.3%, compared with 34.5% in the same period of the previous year. During the cumulative third quarter, the Company focused on sales activities to develop markets outside the automotive industry while seeking to secure orders through proposals for optimal solutions incorporating automation technology.」

「During the cumulative second quarter, the Company focused on sales activities to develop markets outside the automotive industry while seeking to secure orders through proposals for optimal solutions incorporating automation technology. In April, it exhibited at CIMT2019, China's largest international exhibition, and in September it exhibited at EMO2019 in Germany as part of its sales expansion activities in Europe. It also pursued strategies to expand its overseas market share, including holding private shows in Thailand and Vietnam and a European local dealer meeting in Germany.」

「During the cumulative first quarter, the Company worked to secure orders by proposing optimal solutions incorporating automation technology, while also focusing on sales activities aimed at developing markets outside the automotive industry. It pursued area strategies to expand its overseas market share, including exhibiting at CIMT2019, China's largest international exhibition, holding a private show in Thailand, and holding a joint private show with a local dealer in Germany.」

「The Company also pursued further expansion of its sales channels by upgrading the Hiroshima satellite office to a sales office in April, relocating and expanding the offices of its Atsugi Sales Office, Hiroshima Sales Office and U.S. sales subsidiary in October, and opening a new branch of its Thai sales subsidiary in February.」

「During the cumulative third quarter, the Company pursued initiatives to secure demand through promotions introducing its product and system lineup, including exhibiting at exhibitions around the world such as IMTS2018 in the United States and JIMTOF2018 in Tokyo, known as two of the world's three major machine tools exhibitions, and holding private shows in Japan, in Ishikawa and Hiroshima, and overseas, in Thailand, Indonesia, Vietnam and Germany. To further expand sales, the Company also relocated and expanded the offices of its Atsugi Sales Office, Hiroshima Sales Office and U.S. sales subsidiary in October.」

「In addition to demonstrating actual machines and machining at exhibitions and private shows in Japan and overseas, the Company worked to secure demand by launching a campaign for users and dealers commemorating its 70th anniversary.」

「In June, the Company held the first private show in the area and proposed new TAKAMAZ solutions, including machining demonstrations for the many customers who attended.」

「In the fiscal year ending March 2018, the second year of the plan period, the Company will seek to expand net sales by proposing optimal solutions in each business area, improve earnings through greater efficiency and rationalization, and improve quality to raise customer satisfaction.」

「The Company will strengthen its solution-oriented sales activities, a distinctive feature of the Group, by identifying machining needs in key target markets, including the automotive industry.」