Risk of dependence on advertising inventory from SSPs, ad exchanges and publishers
First written in FY2016. 1 of 3 entries say "Reframed", first in FY2017. Latest entry: FY2019.
FreakOut Holdings moved to the "Worse" side of this theme in 2017, 8 years before the typical company in this theme (2025).
The whole theme swung hardest in 2024: 3 of 9 companies on the "Worse" side.
1 other company's latest entry also says "Materialised".
- FY2019MaterialisedAnnual report
「Meanwhile, EBITDA profit declined significantly year on year due to the termination of transactions with the media company that had previously ranked first in transaction volume as a DSP, the decision to commence liquidation proceedings for M.T.Burn, and the increased difficulty of achieving short-term monetization at certain overseas subsidiaries.」
In relation to dependence on advertising inventory and media transactions, transactions with the media company having the highest transaction volume were in fact terminated, contributing to the decline in profit. - FY2017ReframedAnnual report
「Because of the nature of the transaction model, our group's principal service, programmatic advertising transactions, requires the procurement of advertising inventory from SSP providers, ad exchange operators and media companies that supply the inventory.」
The advertising inventory dependence risk continues, with the terminology revised from DSP to programmatic advertising transactions. - FY2016First statedAnnual report
「Accordingly, if SSP providers, ad exchange operators or media companies change their policies or business strategies and transactions are discontinued, making it impossible to procure advertising inventory, this may affect our group's business and performance.」
Changes in the policies of SSPs, ad exchanges and media companies required to procure advertising inventory are identified as a risk.