Risk that the adoption of RTB and native advertising does not progress as expected
First written in FY2016. 1 of 3 entries say "Reframed", first in FY2017. Latest entry: FY2019.
FreakOut Holdings moved to the "Worse" side of this theme in 2017.
0 other companies' latest entry also says "Materialised".
- FY2019MaterialisedAnnual report
「Programmatic advertising transactions, the principal service of our group in the internet advertising business, have become established in the advertising industry and reached a meaningful market share. However, their future prospects remain unclear, as some media companies have begun returning to traditional non-programmatic advertising transactions. If the adoption and use of programmatic advertising transactions decline in the future, this may affect our group's business and performance.」
Although programmatic advertising has become established and attained a meaningful market share, the disclosure notes that some media companies have begun returning to non-programmatic transactions. - FY2017ReframedAnnual report
「Programmatic advertising transactions, the principal service of our group in the internet advertising business, are currently in the adoption phase. However, as aspects of their future prospects remain unclear, if the spread and use of programmatic advertising transactions do not progress as expected, this may affect our group's business and performance.」
The previous risk concerning the adoption of RTB and native advertising has been reframed as a risk concerning the adoption of programmatic advertising transactions. - FY2016First statedAnnual report
「However, as aspects of their future prospects remain unclear, if the spread and use of RTB and native advertising do not progress as expected, this may affect our group's business and performance.」
The disclosure cites the uncertain prospects and adoption of RTB and native advertising and the possibility that they may not progress as expected.