Publisher Monetization Through the “Hike” Native Advertising Platform
First written in FY2016. 9 of 20 entries say "Restated". Latest entry: FY2024.
No other company in this theme has enough history to compare yet.
- FY2024RestatedAnnual report
「In the advertising business in Japan, the Premium Media Support business continued to grow steadily, while “Scarlet,” one of 株式会社フリークアウト’s core products, performed steadily, as did “GP.”」
The Company continues to pursue an approach centered on Premium Media Support, Scarlet, and GP, reorganized from its previous Poets-centered explanation, with these businesses performing steadily. - FY2024-Q2RestatedAnnual report
「During the first six months of the fiscal year, the Premium Media Support business continued to grow steadily, while “Scarlet,” one of 株式会社フリークアウト’s core products, performed steadily, as did “GP.”」
The shift from the previous Poets-centered explanation to an approach centered on Premium Media Support and Scarlet, together with the steady performance of advertising-related products, continues. - FY2024-Q1RestatedAnnual report
「During the first quarter of the fiscal year, the Premium Media Support business continued to grow steadily, and the mobile marketing platforms “Red” and “Scarlet,” the core products of 株式会社フリークアウト, also performed steadily.」
The shift from the previous Poets-centered explanation to an approach centered on Premium Media Support and Scarlet, together with the steady performance of Red and Scarlet, continues. - FY2023-Q3RestatedAnnual report
「During the first nine months of the fiscal year, the Premium Media Support business began to make a steady contribution to revenue, and the mobile marketing platforms “Red” and “Scarlet,” a core product of 株式会社フリークアウト, also performed steadily.」
The shift from the previous Poets-centered explanation to an approach centered on Premium Media Support and Scarlet, together with the steady performance of Red and Scarlet, continues. - FY2023-Q2RestatedAnnual report
「First, in the advertising and marketing business in Japan, the Premium Media Support business, a focus area under the medium-term management plan, made a steady contribution to revenue, while the mobile marketing platform “Red,” a core product of 株式会社フリークアウト, and the advertising platform “Scarlet,” targeting premium media, performed steadily.」
The Company continues to report the contribution to revenue from Premium Media Support and the steady performance of Red and Scarlet as its focus shifts from the previous Poets-centered approach to one centered on Premium Media Support and Scarlet. - FY2023-Q1RestatedAnnual report
「During the first quarter of the current consolidated cumulative period, the Premium Media Support business began contributing steadily to revenue, and FreakOut, Inc.’s flagship products, the mobile marketing platform “Red” and “Scarlet,” also performed well.」
The shift from a Poets-centered explanation to an approach centered on Premium Media Support and Scarlet continued, with Red and Scarlet reported to be performing steadily. - FY2022-Q3ReframedAnnual report
「During the first nine months of the fiscal year, the Premium Media Support business continued to grow steadily, and the mobile marketing platforms “Red” and “Scarlet,” the core products of 株式会社フリークアウト, also performed steadily.」
The focus has shifted from the previous Poets-centered explanation to an approach centered on Premium Media Support and Scarlet. The Company reported that the Premium Media Support business grew steadily. - FY2021Poets struggles and revenue contribution from ScarletAnnual report
「During the fiscal year, while the native advertising platform “Poets” struggled under the impact of weakness across the industry, the video and Connected TV business (Scarlet), which is part of the Premium Media Support business, a focus area under the medium-term management plan, made a steady contribution to revenue.」
While Poets struggled because of weakness across the industry, the video and Connected TV business driven by Scarlet made a steady contribution to revenue. - FY2021-Q3Poets struggles and revenue contribution from video and Connected TVAnnual report
「While the native ad network Poets struggled under the impact of weakness across the industry, the video and Connected TV business, which is part of the Premium Media Support business, a focus area under the medium-term management plan, performed solidly. Accordingly, the mobile marketing platform “Red,” a core product of 株式会社フリークアウト, also performed steadily.」
The Company reported that Poets struggled because of weakness across the industry, while the video and Connected TV business performed solidly and Red also performed steadily. - FY2020AdvancedAnnual report
「The native advertising platform “Poets” posted record-high monthly revenue and gross profit, supported by an increase in views on internet media.」
Poets posted record-high monthly revenue and gross profit, driven by an increase in views. - FY2020-Q3AdvancedAnnual report
「The native advertising platform “Poets” drove results, posting record-high revenue and gross profit.」
Poets progressed from reports of continued revenue and profit growth to posting record-high revenue and gross profit. - FY2020-Q1RestatedAnnual report
「The mobile marketing platform “Red” and the native advertising platform “Poets” continued to perform steadily and drove results.」
The Company reported that its mobile and native advertising businesses, through Red and Poets, continued to perform steadily. - FY2019AdvancedAnnual report
「During the fiscal year, the mobile marketing platform “Red” drove results, while revenue from the native advertising platform “Poets” grew significantly.」
The Company reported that revenue from the native advertising platform “Poets” grew significantly for the full year, in addition to its earlier revenue growth. - FY2019-Q3AdvancedAnnual report
「The native advertising platform “poets” also continued to achieve steady growth in both revenue and profit.」
The Company reported that the native advertising platform “poets” was growing in both revenue and profit, in addition to its earlier revenue growth. - FY2018AdvancedAnnual report
「The Company also launched the new product “Poets” during the fiscal year, and its revenue growth steadily contributed to results.」
The Company reported that increased revenue from the native SSP “Poets” contributed to full-year results, with the revenue growth following its launch through the previous quarter reflected in the full-year performance. - FY2018-Q3AdvancedAnnual report
「First, in Japan’s online advertising market, the mobile marketing platform “Red” and the development and operational support service for ad platforms, “Red for Publishers,” continued to perform steadily and drive results, while “Poets,” a native SSP launched in the second quarter, also achieved steady revenue growth.」
The Company reported that revenue from the native SSP “Poets,” launched in the second quarter, was growing. - FY2018-Q2AdvancedAnnual report
「In addition, the Company launched the native SSP “Poets” in the second quarter and has achieved steady revenue growth.」
For native advertising and services for media companies, the Company launched the new native SSP “Poets” in the second quarter, and revenue growth has been reported. - FY2017-Q2RestatedAnnual report
「The Company provides the native advertising platform “Hike” in both the domestic and overseas markets, with the aim of improving monetization for media companies and achieving high cost effectiveness without diminishing advertisers’ brand value, by evolving digital advertising into more attractive formats and useful information or engaging content for users.」
The Company continues to expand Hike in Japan and overseas as a means of monetizing media companies’ inventory and improving advertisers’ cost effectiveness. - FY2017-Q1RestatedAnnual report
「In its DSP business, the Company provides the DSP systems “Red” and “FreakOut,” the native advertising platform “Hike,” and trading desk services.」
The provision of native advertising platforms, including Hike, continues as part of the DSP business’s service offering. - FY2016First statedAnnual report
「In the SSP segment, the Company provides the native advertising platform “Hike,” which evolves digital advertising into more attractive formats and useful information or engaging content for users, with the aim of improving monetization for media companies.」
Hike is positioned as a monetization tool for media companies in the SSP segment.