Attracting more visitors through the renovation of aquarium facilities and programs

「Combined visitors to the Shikoku Aquarium and atoa during the interim consolidated accounting period totaled 595,551, up 1.3% year on year, as the company worked to strengthen visitor-attraction measures and raise awareness through planned exhibitions and events.」

「Combined visitors to the Shikoku Aquarium and atoa during the interim consolidated accounting period totaled 573,132, down 10.0% year on year, and conditions remain challenging.」

「Combined visitors to the Shikoku Aquarium and atoa during the cumulative consolidated period of the third quarter totaled 909,398, down 17.8% year on year. Visitor numbers have declined over time as the initial opening effect has faded, but atoa has continued to strengthen visitor-attraction measures and raise awareness by reviewing its exhibition content and holding various attractive planned exhibitions and events, including the opening of atoa LAB as part of a renewal of its exhibition zones in March.」

「Under these circumstances, the aquarium operations business has set increasing visitor numbers and opening new locations as key objectives in its First Medium-Term Management Plan. Combined visitors to the Shikoku Aquarium and atoa during the cumulative consolidated period of the second quarter totaled 636,980, down 20.2% year on year, and conditions remain challenging.」

「Combined visitors to the Shikoku Aquarium and atoa during the cumulative consolidated period of the first quarter totaled 395,653, down 17.3% year on year, and conditions remain challenging.」

「Although the Shikoku Aquarium and atoa implemented measures such as strengthening planned exhibitions and advertising to attract visitors, overseas inbound demand and group-tourism demand remained weak, and visitor numbers remained at a certain level.」

「Under these circumstances, during the cumulative consolidated period of the third quarter, the company strengthened planned exhibitions and advertising to attract visitors, but visitor numbers remained at a certain level. Going forward, the company will work to improve a diverse range of services by enhancing facility convenience and planned exhibitions.」

「The market environment for the aquarium operations business remains below plan, mainly because of the prolonged impact of COVID-19 and the decline in tourists from overseas and outside the prefecture, as well as group customers. However, inbound demand and other demand is expected to expand as economic activity returns to normal.」

「Under these circumstances, the Shikoku Aquarium and atoa strengthened limited-time planned exhibitions and advertising, but visitor numbers remained below the planned target figure.」

「Under these circumstances, the Shikoku Aquarium and atoa strengthened limited-time planned exhibitions and advertising, but visitor numbers remained below the planned target.」

「While thoroughly implementing infection-prevention measures, the company will improve its services by enhancing facility convenience and introducing new exhibition plans.」

「In October, cumulative visitors since the advance opening in April 2020 reached 1 million, but visitor numbers have been trending downward due to the spread of COVID-19.」

「The company held seasonal special exhibitions and events such as Night Aquarium, and operates its facilities so that local customers and visitors from overseas can enjoy them.」

「During the cumulative consolidated period of the second quarter, the company was proceeding with production of a film set at Suma Seaside Aquarium as a visitor-attraction initiative.」

「As visitor-attraction initiatives, the company held seasonal special exhibitions and planned exhibitions, as well as the educational program Sumasui Living Creatures School for children, and worked to provide services that would satisfy a broad range of customers.」

「As a visitor-attraction initiative, the company held the Sumasui 60th Anniversary Special Exhibition and launched a new program, Dolphin Feeding Experience.」

「As visitor-attraction initiatives, the company held the illumination event Suma Aqua Illuminage and the Sumasui 60th Anniversary Special Exhibition, among other events.」

「As visitor-attraction initiatives, the company held Suma Aqua Illuminage, a semi-indoor illumination event, in winter and the Spring Interaction Festa in spring, and from April held the Sumasui 60th Anniversary Exhibition, followed from July by Aloha Illuminage and a collaborative live show combining the dolphin show with mapping.」

「As visitor-attraction initiatives, the company held Suma Aqua Illuminage, a semi-indoor illumination event, in February, the Spring Interaction Festa in March, and the Sumasui 60th Anniversary Exhibition in April.」

「As visitor-attraction initiatives, the company held Suma Aqua Illuminage, a semi-indoor illumination event featuring nighttime aquarium displays, as well as a year-end countdown event.」

「As visitor-attraction initiatives, the company strengthened programs including Suma Dolphin Coast, in which dolphins swim in the waters off Suma Beach; Aloha Illuminage, which gives the aquarium a Hawaiian-style atmosphere; and Dolphin Twilight Live, which combines a dolphin show with projection mapping.」

「In July, the company strengthened its summer program lineup, including Suma Dolphin Coast, in which dolphins swim in the waters off Suma Beach; Aloha Illuminage, which gives the aquarium a Hawaiian-style atmosphere; and Dolphin Twilight Live, which combines a dolphin show with projection mapping.」