Customer Acquisition Combining Inbound and Outbound Sales
First written in FY2016-Q3. 7 of 28 entries say "Restated". Latest entry: 2026-07-30.
0 other companies' latest entry also says "Cited as achieved".
- 2026-07-30Cited as achievedEarnings presentation
「The number of engagements received since television commercials began in 2018 has increased approximately fourfold, contributing to engagement origination.」
The company cited the increase in engagements received and contribution to engagement origination from television commercials and public relations activities since 2018. - FY2026-H1Advertising and promotional expenses continue to increaseAnnual report
「Selling, general and administrative expenses increased by ¥193 million, or 6.4%, year on year to ¥3,226 million, mainly due to higher advertising expenses and fees paid.」
Higher advertising expenses and fees paid drove a 6.4% year-on-year increase in selling, general and administrative expenses, and customer-acquisition and marketing-related spending continued to rise. - 2026-04-30AdvancedEarnings presentation
「The number of engagements received since television commercials began in 2018 has increased approximately fourfold, contributing to engagement origination.」
The company cited the relationship between advertising and public relations activities since 2018 and the increase in engagements received. - FY2025Continued increase in advertising expensesAnnual report
「Selling, general and administrative expenses increased by ¥392 million, or 6.8%, year on year to ¥6,205 million, mainly due to higher advertising expenses, fees paid and communication expenses.」
Advertising expenses increased from ¥1,368.536 million in the prior fiscal year to ¥1,469.165 million, and customer-acquisition spending aimed at increasing awareness and building the brand continued to rise. - FY2025-H1Continued increase in advertising expensesAnnual report
「Selling, general and administrative expenses increased by ¥391 million, or 14.3%, year on year to ¥3,122 million, mainly due to higher taxes and dues, advertising expenses, fees paid and communication expenses.」
Advertising expenses increased from ¥630.276 million in the prior-year period to ¥748.801 million, and customer-acquisition-related spending, including advertising and promotion, continued to rise. - FY2023Continued increase in advertising expensesAnnual report
「Advertising expenses ¥706.992 million ¥1,234.828 million」
Advertising expenses increased from ¥706.992 million to ¥1,234.828 million, with customer-acquisition spending aimed at increasing awareness and building the brand continuing to rise. - FY2023-Q3Advertising and promotional expenses continue to increaseAnnual report
「Selling, general and administrative expenses increased by ¥2,724 million, or 103.7%, year on year to ¥5,352 million, mainly due to higher advertising expenses, executive compensation, provision for executive bonuses, rent and fees paid.」
Customer-acquisition-related spending, including advertising expenses, continued to increase, and selling, general and administrative expenses rose 103.7% year on year. - FY2023-Q2Significant increase in advertising expensesAnnual report
「Advertising expenses, executive compensation, provision for executive bonuses, rent and fees paid were the main factors, resulting in an increase of ¥2,450 million, or 158.0%, year on year to ¥4,000 million.」
Advertising expenses increased from ¥230.417 million in the prior-year period to ¥601.372 million, and customer-acquisition-related spending, including advertising and promotion, expanded significantly. - FY2023-Q1Increase in advertising expenses and other costsAnnual report
「Selling, general and administrative expenses increased by ¥505 million, or 63.1%, year on year to ¥1,306 million, mainly due to higher advertising expenses, consumables expenses, rent and fees paid.」
Customer-acquisition-related expenses, including advertising expenses, contributed to the increase in selling, general and administrative expenses. The results also show that marketing spending, including advertising and promotion, has continued alongside the rise in expenses. - FY2022Higher Advertising ExpensesAnnual report
「The company has continued to conduct promotional activities aimed at increasing awareness of and building the brand, targeting the M&A market for mid-sized and small companies.」
Promotional activities aimed at increasing awareness and building the brand continued, and advertising expenses increased from ¥540.485 million in the prior year to ¥706.992 million. - FY2022-Q3Higher Advertising ExpensesAnnual report
「Selling, general and administrative expenses increased by ¥237.877 million, or 10.0%, year on year to ¥2,627.403 million, mainly due to higher advertising expenses, fees paid and miscellaneous expenses.」
The previous quarter showed a decline in advertising expenses, whereas this quarter's increase in advertising expenses was identified as the main factor behind the rise in selling, general and administrative expenses. - FY2022-Q2Reduction in advertising expensesAnnual report
「Advertising expenses ¥267.127 million ¥230.417 million」
Advertising expenses declined from ¥267.127 million in the prior-year period to ¥230.417 million. While this indicates that marketing initiatives continued, spending was below the prior-year period. - FY2021-Q3RestatedAnnual report
「Selling, general and administrative expenses increased by ¥195.627 million, or 8.9%, year on year to ¥2,389.525 million. The main factors were higher rent for the expanded head office and regional satellite offices, higher taxes and dues attributable to increased sales, and increases in recruitment expenses, advertising expenses and fees paid, which more than offset lower executive compensation.」
Higher advertising expenses continued to be identified as a factor behind the increase in selling, general and administrative expenses, reaffirming the continued spending on customer-acquisition initiatives, including advertising and promotion. - FY2020Continued increase in advertising expensesAnnual report
「Selling, general and administrative expenses increased by ¥330.913 million, or 12.8%, year on year to ¥2,916.592 million, mainly due to higher advertising expenses from intensified advertising and promotional activities, higher rent resulting from the expansion of the head office, and higher fees paid.」
The company continued to strengthen its advertising and promotional activities even amid the spread of the infection, explicitly identifying higher advertising expenses as a factor behind the increase in selling, general and administrative expenses. - FY2020-Q3Strengthening advertising and promotional activities under seminar restrictionsAnnual report
「Selling, general and administrative expenses increased by ¥307.459 million, or 16.3%, year on year to ¥2,193.898 million, mainly due to increased advertising and promotional activities, higher rent resulting from office expansion, and higher executive compensation attributable to increased sales generated by the directors.」
While seminars and new-business activities were restricted, increased advertising and promotional activities were identified as a factor behind the rise in selling, general and administrative expenses, indicating a partial shift in the focus of customer-acquisition initiatives. - FY2020-Q2SoftenedAnnual report
「However, the outlook remains uncertain, as sales activities have been affected slightly, including by the reduced scale of seminars since around February, and progress on some transactions has been delayed due to the introduction of remote work and restrictions on business travel by the parties involved.」
Regarding marketing activities through traditional seminars and other channels, the company explained that seminar scale had been reduced due to the impact of COVID-19 and that progress on engagements had also been delayed. - FY2020-Q1RestatedAnnual report
「As a group, we believe that the market will expand as competition increases. During the current fiscal year, we are continuing to strengthen branding and marketing initiatives to raise awareness of service quality that other companies cannot easily replicate, based on our track record and expertise as an M&A boutique and our long history as a group.」
On the premise that the market will expand as competition increases, continuing to strengthen branding and marketing initiatives during the current fiscal year to raise awareness of service quality based on our track record, expertise and history. No new specific initiatives are mentioned. - FY2019AdvancedAnnual report
「During the fiscal year, in addition to rebuilding the training system for mid-career hires, which had been an issue, we also took measures to address response-based marketing, including assigning dedicated personnel to conduct promotional activities through web marketing and the media」
In addition to the existing seminars, television commercials and web initiatives, assigning dedicated personnel at レコフ to handle web marketing and media, thereby putting response-based marketing into practice. - FY2019-Q3RestatedAnnual report
「As other sales initiatives, we have continued our branding and marketing activities. On a standalone basis, we have actively held M&A seminars and continued broadcasting television commercials, while 株式会社レコフデータ renewed its M&A information service, “レコフM&Aデータベース,” including system upgrades to improve usability.」
Continuing to strengthen marketing and customer engagement through M&A seminars, television commercials and the renewal of the M&A database, including system upgrades. - FY2019-Q2AdvancedAnnual report
「As other sales initiatives, we have pursued branding and marketing measures to strengthen our presence in the expanding market. We have renewed our website and continued broadcasting television commercials, while the group companies have also taken steps to renew their marketing channels: レコフ renewed its cross-border M&A page, and 株式会社レコフデータ renewed its M&A information service, “レコフM&Aデータベース.”」
In addition to the existing website, television commercials and seminars, renewing レコフ’s cross-border M&A page and 株式会社レコフデータ’s M&A database, and advancing specific marketing initiatives at the group companies. - FY2019-Q1RestatedAnnual report
「As M&A becomes a more widely accepted management decision, we expect managers of small and medium-sized enterprises to become more proactive in selecting providers of M&A-related services. Accordingly, we will continue to strengthen branding and marketing initiatives, including television commercials and M&A seminars, during the current fiscal year.」
Indicating a policy of continuing to strengthen branding and marketing initiatives, including television commercials and M&A seminars, during the current fiscal year. - FY2018AdvancedAnnual report
「We produced and began broadcasting television commercials highlighting the features of our compensation structure, our track record and our credibility as a listed company. We also renewed our website in conjunction with the commercials and have continued to hold large-scale seminars sponsored by major media outlets.」
Expanding promotional channels by producing and beginning to broadcast television commercials, in addition to existing seminar and website initiatives. - FY2018-Q3RestatedAnnual report
「The group companies also continue to pursue initiatives to strengthen promotion, including holding seminars and upgrading their websites. We are strengthening the group as a whole, including through cooperation among group companies, in order to respond to the needs of the M&A market, which we expect to expand further.」
Continuing to strengthen promotion and the group as a whole, including through seminars, website upgrades and cooperation among group companies. - FY2018-Q2RestatedAnnual report
「The group companies also continue to pursue initiatives to strengthen promotion, including holding seminars and upgrading their websites. We are strengthening the group as a whole, including through cooperation among group companies, in order to respond to the needs of the M&A market, which we expect to expand further.」
Continuing to strengthen promotion and the group as a whole through seminars, website upgrades and cooperation among group companies. - FY2018-Q1RestatedAnnual report
「Together with 株式会社レコフデータ, we continue to strengthen recruitment and conduct proactive marketing activities with the aim of expanding our scale by the end of the fiscal year.」
Reiterating the policy of continuing to strengthen recruitment and conduct proactive marketing activities to expand the scale of the group companies. - FY2017AdvancedAnnual report
「In addition to the successful expansion of our nationwide marketing coverage, the results of intensifying advertising and promotional activities centered on seminars and the web have led to strong inbound engagement of transactions, contributing to an increase in completed transactions.」
Expanding marketing coverage nationwide, generating strong inbound transaction engagements through seminars and web advertising, and contributing to an increase in completed transactions. - FY2016AdvancedAnnual report
「As in the previous year, we actively held co-sponsored seminars with various media outlets, conducting seminars on succession-related M&A for a total of approximately 4,000 people across 12 venues. We also saw an upward trend in inquiries through web advertising and the renewal of our website」
As inbound initiatives, holding seminars for a total of approximately 4,000 people at 12 venues, running web advertising and renewing the website, while also noting an increase in inquiries. - FY2016-Q3First statedAnnual report
「On the other hand, we are actively pursuing inbound marketing through seminars held in various locations, our website and other channels, as well as outbound marketing through direct proposals, and are engaging in a range of proposals and educational activities for business owners to resolve management issues based on marketing initiatives from both directions」
Explicitly identifying both inbound initiatives through seminars, websites and other channels, and outbound initiatives through direct proposals.