Sales for this month
September 2026The key KPIs continued to perform steadily. The number of marriages arranged remained on an upward trend, while matchmaking meetings exceeded 300,000 for the first time in the third quarter of 2026, from July to September.
The number of members joining through オーネット decreased by approximately 600 year on year, Membership at affiliated agencies nationwide excluding オーネット remained firm, Brand-specific strategies at company-operated stores proved effective, Increase in matchmaking meetings
The number of marriages arranged is expected to increase further toward year-end. Starting with marriage arrangements, the company will pursue cross-selling in the post-marriage segment, including wedding photography and insurance, with the aim of maximising customer lifetime value.
Indicator Number of marriages / January 2025 1,637 / February 2025 1,561 / March 2025 1,763 / April 2025 1,618 / May 2025 1,624 / June 2025 1,851 / July 2025 1,702 / August 2025 1,641 / September 2025 1,447, Indicator Number of marriage agencies / January 2025 4,523 / February 2025 4,520 / March 2025 4,541 / April 2025 4,528 / May 2025 4,528 / June 2025 4,541 / July 2025 4,585 / August 2025 4,633 / September 2025 4,428, Indicator Number of IBJ registered members / January 2025 86,450 / February 2025 87,144 / March 2025 87,297 / April 2025 89,620 / May 2025 91,318 / June 2025 92,825 / July 2025 94,763 / August 2025 94,614 / September 2025 95,736
Scope of aggregation: Marriage agency business
| Item | Details |
|---|---|
| Month Covered | September 2026 |
| Scope of aggregation | Marriage agency business |
| Year-on-year change by category | Indicator Number of marriages / Year on year +4.0%, Indicator Number of marriage agencies / Year on year +4.0%, Indicator Number of IBJ registered members / Year on year +8.7%, Indicator Number of new members / Year on year ▲6.3%, Indicator Number of matchmaking meetings / Year on year +11.7% |
| Key KPIs | Indicator name Number of marriages / Value 1,863 transactions / Year on year +4.0%, Indicator name Number of marriage agencies / Value 4,869 companies / Year on year +4.0%, Indicator name Number of IBJ registered members / Value 111,160 People / Year on year +8.7%, Indicator name Number of new members / Value 6,146 People / Year on year ▲6.3%, Indicator name Number of matchmaking meetings / Value 100,803 Engagements / Year on year +11.7% |
| Monthly Commentary | The key KPIs continued to perform steadily. The number of marriages arranged remained on an upward trend, while matchmaking meetings exceeded 300,000 for the first time in the third quarter of 2026, from July to September. |
| Factors Affecting the Change | The number of members joining through オーネット decreased by approximately 600 year on year, Membership at affiliated agencies nationwide excluding オーネット remained firm, Brand-specific strategies at company-operated stores proved effective, Increase in matchmaking meetings |
| Measures from the following month onward | The number of marriages arranged is expected to increase further toward year-end. Starting with marriage arrangements, the company will pursue cross-selling in the post-marriage segment, including wedding photography and insurance, with the aim of maximising customer lifetime value. |
| Monthly trend for the same period last year | Indicator Number of marriages / January 2025 1,637 / February 2025 1,561 / March 2025 1,763 / April 2025 1,618 / May 2025 1,624 / June 2025 1,851 / July 2025 1,702 / August 2025 1,641 / September 2025 1,447, Indicator Number of marriage agencies / January 2025 4,523 / February 2025 4,520 / March 2025 4,541 / April 2025 4,528 / May 2025 4,528 / June 2025 4,541 / July 2025 4,585 / August 2025 4,633 / September 2025 4,428, Indicator Number of IBJ registered members / January 2025 86,450 / February 2025 87,144 / March 2025 87,297 / April 2025 89,620 / May 2025 91,318 / June 2025 92,825 / July 2025 94,763 / August 2025 94,614 / September 2025 95,736 |
Items this document does not state (14)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The decline in new members was attributable to a year-on-year decrease of approximately 600 people in the number of members joining through オーネット, the capital and business alliance partner. Meanwhile, membership at affiliated agencies nationwide excluding オーネット remained firm, and brand-specific strategies at company-operated stores proved effective. Against the backdrop of an increase in matchmaking meetings, the number of marriages arranged is expected to increase further toward year-end.