Sales for this month
July 2026The key KPIs remained solid across all major metrics in July 2026. The number of IBJ registered members exceeded 110,000 for the first time in July.
Memberships through O-net fell by half year on year, New memberships through affiliated marriage agencies nationwide continued to increase, The directly operated ZWEI stores performed strongly, Corporate memberships continued to increase, All registered members became subject to fees from July
The company aims to maximize customer lifetime value through cross-selling in the post-marriage services area, including wedding photography and insurance.
The chart presents monthly KPI trends for each month of 2025.
Scope of aggregation: Marriage agency business
| Item | Details |
|---|---|
| Month Covered | July 2026 |
| Scope of aggregation | Marriage agency business |
| Year-on-year change by category | Name Number of marriages / Year on year +18.6%, Name Number of marriage agencies / Year on year +5.1%, Name Number of IBJ registered members / Year on year +10.9%, Name Number of IBJ paying members / Year on year +23.2%, Name Number of new members / Year on year ▲1.1%, Name Number of matchmaking meetings / Year on year +12.2% |
| Key KPIs | Indicator name Number of marriages / Value 2,019 transactions / Year on year +18.6%, Indicator name Number of marriage agencies / Value 4,818 companies / Year on year +5.1%, Indicator name Number of IBJ registered members / Value 110,147 people / Year on year +10.9%, Indicator name Number of IBJ paying members / Value 115,270 people / Year on year +23.2%, Indicator name Number of new members / Value 6,619 people / Year on year ▲1.1%, Indicator name Number of matchmaking meetings / Value 101,790 Engagements / Year on year +12.2% |
| Monthly Commentary | The key KPIs remained solid across all major metrics in July 2026. The number of IBJ registered members exceeded 110,000 for the first time in July. |
| Factors Affecting the Change | Memberships through O-net fell by half year on year, New memberships through affiliated marriage agencies nationwide continued to increase, The directly operated ZWEI stores performed strongly, Corporate memberships continued to increase, All registered members became subject to fees from July |
| Measures from the following month onward | The company aims to maximize customer lifetime value through cross-selling in the post-marriage services area, including wedding photography and insurance. |
| Monthly trend for the same period last year | The chart presents monthly KPI trends for each month of 2025. |
Items this document does not state (14)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The number of new members through O-net, IBJ's capital and business alliance partner, fell by half year on year, while new memberships through affiliated marriage agencies nationwide increased, particularly at the directly operated ZWEI stores, which performed strongly. The company also cited an increase in corporate memberships and the fact that all registered members became subject to fees from July.