Improving the Cost-Effectiveness and Profitability of Advertising Products
First written in FY2016. 13 of 24 entries say "Restated". Latest entry: FY2024.
The whole theme swung hardest in 2024: 1 of 12 companies on the "Worse" side.
0 other companies' latest entry also says "Other".
- FY2024Lower full-year profitability per userAnnual report
「As the user retention rate remained stable, the number of users stayed at 100% of the previous quarter's level. Profitability per user, which the company had been working to improve, remained at a certain level despite the difficult market conditions for display advertising in reservation-based advertising, as a result of various measures implemented in the second quarter, including changes to the advertising logic and strengthened sales activities, reaching 95% of the previous quarter's level.」
While profitability remained at a certain level after changes to the advertising logic and strengthened sales activities, profitability per user was 95% of the previous quarter's level. - FY2024-Q3AdvancedAnnual report
「Profitability per user, which the company had been working to improve, reached 102% of the previous quarter's level as a result of various measures implemented in the second quarter, including changes to the advertising logic and strengthened sales activities.」
Following changes to the advertising logic and strengthened sales activities, profitability per user reached 102% of the previous quarter's level. - FY2024-Q2AdvancedAnnual report
「Although profitability per user, which the company had been working to improve, was under pressure in the first quarter, various measures, including changes to the advertising logic and strengthened sales activities, resulted in 103% of the previous quarter's level.」
Following changes to the advertising logic and strengthened sales activities, profitability per user reached 103% of the previous quarter's level. - FY2023RestatedAnnual report
「Specifically, the company has focused on enhancing media value and advertising product value by refining its products from the user's perspective, promoting highly accurate marketing through comprehensive visibility into advertising performance, and improving profitability by acquiring new users with high profitability.」
The company continues its policy of improving profitability through product improvements, making advertising performance visible, highly accurate marketing, and the acquisition of new users with high profitability. - FY2023-Q3AdvancedAnnual report
「As a result of measures including improvements to the advertising logic that had been pursued since the first quarter, profitability per user remained on an improving trend.」
The company pursued improvements to the advertising logic and maintained the improving trend in profitability per user. - FY2022More specific measuresAnnual report
「Specifically, the company has focused on enhancing media value and advertising product value by refining its products from the user's perspective, promoting highly accurate marketing through comprehensive visibility into advertising performance, and improving profitability by acquiring new users with high profitability.」
Specific measures presented to improve profitability included product development from the user's perspective, making advertising performance visible, highly accurate marketing, and acquiring new users with high profitability. - FY2021RestatedAnnual report
「The company has focused on enhancing media value and advertising product value by improving advertising performance through improvements to the advertising algorithm.」
The company continues to improve advertising performance and advertising product value through improvements to the advertising algorithm as a measure to improve profitability. - FY2021-Q3RestatedAnnual report
「In the existing media business, the company regards strengthening medium- to long-term profitability as its top priority and continues to pursue measures to enhance media value, including focusing on raising advertising rates by improving the advertising algorithm.」
The company continues to focus on raising advertising rates by improving the advertising algorithm to strengthen medium- to long-term profitability. - FY2021-Q2More specific measuresAnnual report
「In the existing media business, the company’s top priority is to strengthen medium- to long-term profitability, and it is focusing on increasing advertising rates through improvements to its advertising algorithms, among other measures.」
Regarding improvements in advertising product profitability, specific measures were presented, including improving the advertising algorithm to raise advertising rates. Achievement of the results was not stated. - FY2020RestatedAnnual report
「To meet advertisers’ evolving needs, the company focused on developing new ad delivery functionality and advertising products, including the machine-learning-based bidding function “UOP (User Optimized Pricing)” and the “Vingo Ads” video ad network for app advertisers.」
The company continues to develop ad delivery functionality and advertising products, including UOP and Vingo Ads. - FY2020-Q3AdvancedAnnual report
「The company also focused on developing and rolling out new ad delivery functionality, including the “Vingo Ads” video ad network for app advertisers, to meet advertisers’ evolving needs.」
The “Vingo Ads” video ad network for app advertisers was launched, expanding ad delivery functionality. - FY2020-Q2AdvancedAnnual report
「The company also focused on developing and rolling out new ad delivery functionality, including the machine-learning-based bidding function “UOP (User Optimized Pricing),” to meet advertisers’ evolving needs.」
The machine-learning-based bidding function “UOP (User Optimized Pricing)” was launched, expanding ad delivery functionality. - FY2020-Q1AdvancedAnnual report
「The company also focused on developing new products to meet advertisers’ evolving needs, including launching the “GRID Platform for docomo Ads” ad network, which uses data provided by NTT DOCOMO, Inc., and the “Gunosy Research” survey product.」
To address advertisers’ evolving needs, the company began offering a data-driven ad network and a survey product. - FY2019RestatedAnnual report
「The company also makes daily improvements to its advertising products to enable more cost-effective advertising placements.」
The company reaffirmed its policy of making continuous improvements to enhance the cost-effectiveness of its advertising products. - FY2019-Q3RestatedAnnual report
「In addition, the company focused on developing new products to meet advertisers’ evolving needs.」
The company continued developing advertising products to meet advertisers’ evolving needs. - FY2019-Q2RestatedAnnual report
「In addition, the company focused on developing new products to meet advertisers’ evolving needs.」
The company continued developing advertising products to meet advertisers’ evolving needs. - FY2019-Q1RestatedAnnual report
「The company also focused on developing new products to meet advertisers’ evolving needs.」
The company continued developing new advertising products to meet advertisers’ evolving needs. - FY2018-Q3RestatedAnnual report
「The company also focused on developing new products to meet advertisers’ evolving needs.」
The company continued developing advertising products to meet advertisers’ evolving needs. - FY2018-Q2RestatedAnnual report
「The company also focused on developing new products to meet advertisers’ evolving needs.」
The company continued developing advertising products to meet advertisers’ evolving needs. - FY2018-Q1RestatedAnnual report
「The company also focused on developing new products to meet advertisers’ evolving needs.」
The company continued developing new advertising products to meet advertisers’ evolving needs. - FY2017RestatedAnnual report
「The company also makes daily improvements to its advertising products to enable more cost-effective advertising placements.」
The company reaffirmed its policy of making continuous improvements to enhance the cost-effectiveness of its advertising products. - FY2017-Q2AdvancedAnnual report
「The company also focused on developing new products to meet advertisers’ evolving needs, adding age-targeting functionality to its advertising products.」
Age-targeting functionality was added to advertising products to address advertisers’ evolving needs. - FY2017-Q1RestatedAnnual report
「The company also focused on developing new products, including video advertising products, and upgrading its ad-serving servers to improve ad delivery response times and meet advertisers’ evolving needs.」
The company continues to upgrade its ad-serving infrastructure and develop new products, including video advertising products. - FY2016First statedAnnual report
「The company makes daily improvements to its advertising products to enable more cost-effective advertising placements.」
The company’s policy is to continue improving its advertising products to enhance cost-effectiveness for advertisers and the Group’s profitability.