Article Exposure Management Based on Media Quality Standards
First written in FY2021-Q1. 4 of 8 entries say "Restated". Latest entry: FY2023.
2 other companies' latest entry also says "Advanced".
- FY2023AdvancedAnnual report
「In response, the company is addressing social issues in two ways: improving its media by developing article-distribution logic aimed at reducing sensationalism and optimally delivering socially valuable “information worth knowing” and personally valuable “information people want to know,” and conducting research and development through validation using actual user data and publication of the resulting papers.」
The initiatives were made more specific to include distribution logic that limits sensationalism in articles, validation using user data, and research and development including publication of papers. - FY2023-Q2RestatedAnnual report
「The company continues to conduct rigorous advertising screening and is focused on creating an advertising experience that users can enjoy with confidence.」
The company continues to conduct rigorous advertising reviews and continues to improve the quality of the advertising experience. - FY2022RestatedAnnual report
「The company also continues to conduct rigorous advertising screening and is focused on creating an advertising experience that users can enjoy with confidence.」
The company continues to conduct rigorous advertising reviews and is pursuing an advertising experience that users can use with confidence. - FY2022-Q3RestatedAnnual report
「The company also continues to conduct rigorous advertising screening and is focused on creating an advertising experience that users can enjoy with confidence.」
The company continues to conduct rigorous advertising reviews and continues to pursue an advertising experience that users can use with confidence. - FY2022-Q2RestatedAnnual report
「The company also continues to conduct rigorous advertising screening and is focused on creating an advertising experience that users can enjoy with confidence.」
The company continues to conduct rigorous advertising reviews and continues to pursue an advertising experience that users can use with confidence. - FY2022-Q1AdvancedAnnual report
「The company also continues to conduct rigorous advertising screening and is focused on creating an advertising experience that users can enjoy with confidence.」
The company continues to conduct rigorous advertising reviews and is implementing improvements in the quality of the advertising experience as a specific initiative. - FY2021AdvancedAnnual report
「Specifically, the company focused on enhancing media value and the value of its advertising products by improving media quality through reforms to algorithms for article distribution and other functions, improving the user and customer experience by expanding new content, and improving advertising effectiveness through enhancements to advertising algorithms.」
The initiatives were made more specific, progressing from reviews of article and advertising screening based on media quality standards to reforms of article-distribution algorithms, expansion of new content, and improvements to advertising algorithms. - FY2021-Q1First statedAnnual report
「We have focused on initiatives to enhance media value, including substantially reducing the exposure of articles with sensational wording disproportionate to their content or excessive skin exposure that does not meet our quality standards, tightening advertising reviews, and relaunching the LUCRA app.」
To enhance media value, the company identified reducing exposure to articles that do not meet its quality standards and tightening advertising reviews as key initiatives for the first time.