Advertising Products Using User Data
First written in FY2016. 5 of 8 entries say "Restated". Latest entry: FY2022.
The whole theme swung hardest in 2020: 1 of 9 companies on the "Worse" side.
4 other companies' latest entry also says "Restated".
- FY2022RestatedAnnual report
「The company can use proprietary user data accumulated through “Gunosy,” “NewsPass,” “au Service Today” and “LUCRA (ルクラ),” including article browsing histories and user-registered interest categories, to serve advertisements to users with a strong affinity for advertisers’ products and services.」
The company continues to use user data accumulated across multiple media platforms in targeted advertising. - FY2021RestatedAnnual report
「The company can use proprietary user data accumulated through “Gunosy,” “NewsPass,” “au Service Today” and “LUCRA (ルクラ),” including article browsing histories and user-registered interest categories, to serve advertisements to users with a strong affinity for advertisers’ products and services.」
The company continues to use user data accumulated across multiple media platforms in targeted advertising. - FY2020RestatedAnnual report
「The company can use proprietary user data accumulated through “Gunosy,” “NewsPass” and “LUCRA (ルクラ),” including article browsing histories and user-registered interest categories, to serve advertisements to users with a strong affinity for advertisers’ products and services.」
The company continues to describe its mechanism for using accumulated user data in targeted advertising. - FY2020-Q1AdvancedAnnual report
「The company also focused on developing new products to meet advertisers’ evolving needs, including launching the “GRID Platform for docomo Ads” ad network, which uses data provided by NTT DOCOMO, Inc., and the “Gunosy Research” survey product.」
The company launched an ad network using data provided by NTT DOCOMO and the “Gunosy Research” survey product, advancing the rollout of advertising products using user data and other information. - FY2019RestatedAnnual report
「The company can use proprietary user data accumulated through “Gunosy,” “NewsPass” and “LUCRA (ルクラ),” including article browsing histories and user-registered interest categories, to serve advertisements to users with a strong affinity for advertisers’ products and services.」
The company continues to describe its mechanism for using accumulated user data to deliver advertisements. - FY2017RestatedAnnual report
「The company can use proprietary user data accumulated through “Gunosy” and “NewsPass,” including article browsing histories and user-registered interest categories, to serve advertisements to users with a strong affinity for advertisers’ products and services.」
The company continues to describe its mechanism for using accumulated user data to deliver advertisements. - FY2017-Q2AdvancedAnnual report
「The company also focused on developing new products to meet advertisers’ evolving needs, adding age-targeting functionality to its advertising products.」
Age-targeting functionality was added to advertising products, expanding their use of user attributes. - FY2016First statedAnnual report
「The Group has focused on these strengths and offers its customers advertising products that leverage this data.」
The company accumulates users’ interests and preferences data and uses it to serve advertisements to users with a strong affinity for advertisers’ products and services.