Expanding the User Base Through Advertising
First written in FY2016. 21 of 32 entries say "Restated". Latest entry: FY2025.
The whole theme swung hardest in 2019: 1 of 12 companies on the "Worse" side.
6 other companies' latest entry also says "Restated".
- FY2025RestatedAnnual report
「In terms of expenses, the company partially restrained advertising and promotional investment for Gunosy in line with changes in market conditions, recording ¥608 million in advertising and promotional expenses, down 29.6% year on year」
The company continued to partially restrain advertising and promotional investment in response to market conditions, resulting in advertising and promotional expenses of ¥608 million. - FY2025-H1RestatedAnnual report
「In terms of expenses, the company partially restrained advertising and promotional investment for Gunosy in line with changes in market conditions, recording ¥303 million in advertising and promotional expenses, down 40.6% year on year」
The company continued to partially restrain advertising and promotional investment in line with changes in the advertising market, and advertising and promotional expenses were ¥303 million, down 40.6% year on year. - FY2024RestatedAnnual report
「In terms of expenses, the company partially restrained advertising and promotional investment for Gunosy in line with changes in market conditions, recording ¥863 million in advertising and promotional expenses, down 19.0% year on year. Media costs also declined as revenue related to the ad network decreased.」
The company continued to partially restrain advertising and promotional investment in line with changes in the advertising market, and full-year advertising and promotional expenses were ¥863 million, down 19.0% year on year. - FY2024-Q3RestatedAnnual report
「During the third quarter of the current fiscal year, the company continued to operate the business while restraining advertising and promotional investment, taking into account profitability and uncertainty in the advertising market, as it had in the second quarter.」
In light of uncertainty in the advertising market, the company continued to restrain advertising and promotional investment. Advertising and promotional expenses were ¥714 million, down 7.0% year on year. - FY2024-Q2Partial restraint of advertising and promotional investmentAnnual report
「In terms of expenses, the company partially restrained advertising and promotional investment for Gunosy in line with changes in market conditions, recording ¥511 million in advertising and promotional expenses, up 5.4% year on year. Media costs also declined as revenue related to the ad network decreased.」
In light of uncertainty in the advertising market, the company partially restrained advertising and promotional investment. Advertising and promotional expenses themselves were ¥511 million, up 5.4% year on year. - FY2024-Q1Increased advertising and promotional investment and higher investment criteriaAnnual report
「During the cumulative first quarter of the current fiscal year, the company made advertising and promotional investments aimed at Gunosy's renewed growth while considering return on investment, in line with the policy adopted in the previous fiscal year. Based on these conditions, the company judged that profitability had become more uncertain than expected from the second quarter onward due to, among other factors, weakening conditions in the advertising market, and will raise its return-on-investment criteria for advertising and promotional investment.」
The company continued advertising and promotional investment aimed at Gunosy's renewed growth, and advertising and promotional expenses were ¥317 million, up 60.7% year on year. However, in response to weakening conditions in the advertising market, the company indicated a policy of raising its return-on-investment criteria from the second quarter onward. - FY2023SoftenedAnnual report
「For the fiscal year ending May 2024, while continued growth in smartphone penetration was expected, the company considered the macroeconomic environment to remain uncertain due to heightened geopolitical risks and changes in financial markets resulting from those risks, and adopted a policy of making advertising and promotional investments cautiously where they were judged to offer a high return on investment.」
The company stated that it would continue advertising and promotional investment while proceeding cautiously based on return on investment. - FY2023-Q3AdvancedAnnual report
「During the third quarter of the current fiscal year, the company reassessed Gunosy's growth potential, positioned the business as a medium- to long-term growth driver for the Group as a whole, and increased advertising and promotional investment.」
As Gunosy became a growth driver, the company increased advertising and promotional investment. Advertising and promotional expenses were ¥767 million, down 32.5% year on year. - FY2023-Q2SoftenedAnnual report
「In terms of expenses, the company brought forward some advertising and promotional expenses from the second half of the fiscal year, recording ¥485 million in advertising and promotional expenses, down 35.0% year on year. Media costs also declined as revenue related to the ad network decreased.」
Advertising and promotional expenses were ¥485 million, down 35.0% year on year. - FY2023-Q1SoftenedAnnual report
「In terms of expenses, the company changed its policy to restrain advertising and promotional investment and prioritize securing operating profit, recording ¥197 million in advertising and promotional expenses, down 47.4% year on year. Media costs also declined as revenue related to the ad network decreased.」
The company changed its policy from resuming advertising and promotional investment in the previous fiscal year to restraining such investment and prioritizing the securing of operating profit, and advertising and promotional expenses fell 47.4% year on year. - FY2022RestatedAnnual report
「In terms of expenses, the company continued advertising and promotional investment aimed at Gunosy's renewed growth, recording ¥1,365 million in advertising and promotional expenses, up 75.7% year on year」
The company continued advertising and promotional investment aimed at Gunosy's renewed growth, and full-year advertising and promotional expenses were ¥1,365 million, up 75.7% year on year. - FY2022-Q3RestatedAnnual report
「In terms of expenses, the company continued advertising and promotional investment aimed at Gunosy's renewed growth, recording ¥1,137 million in advertising and promotional expenses, up 147.9% year on year, while media costs declined year on year as revenue related to the ad network decreased.」
The company continued advertising and promotional investment aimed at Gunosy's renewed growth, and advertising and promotional expenses were ¥1,137 million, up 147.9% year on year. - FY2022-Q2RestatedAnnual report
「In terms of expenses, the company continued advertising and promotional investment aimed at Gunosy's renewed growth, recording ¥747 million in advertising and promotional expenses, up 143.8% year on year, while media costs declined year on year as revenue related to the ad network decreased.」
The company continued advertising and promotional investment aimed at Gunosy's renewed growth, and advertising and promotional expenses were ¥747 million, up 143.8% year on year. - FY2022-Q1Renewed expansion of advertising and promotional investmentAnnual report
「In terms of expenses, the company resumed advertising and promotional investment aimed at Gunosy's renewed growth, recording ¥375 million in advertising and promotional expenses, up 145.4% year on year, while media costs declined as revenue related to the ad network decreased.」
The company resumed advertising and promotional investment that had been restrained in the previous fiscal year, and advertising and promotional expenses were ¥375 million, up 145.4% year on year. - FY2021SoftenedAnnual report
「During the fourth quarter of the current fiscal year, the company resumed advertising and promotional investment aimed at Gunosy's renewed growth」
While the company partially resumed advertising and promotional investment aimed at renewed growth, full-year advertising and promotional expenses were ¥777 million, down 69.1% year on year, and the shift from active advertising and promotion to operations focused on controlling spending continued. - FY2021-Q3SoftenedAnnual report
「In terms of expenses, the company continued implementing cost reductions to strengthen its financial position, recording ¥458 million in advertising and promotional expenses, down 80.3% year on year, while media costs declined as revenue related to the ad network decreased.」
The company continued cost reductions to strengthen its financial position, and advertising and promotional expenses were ¥458 million, down 80.3% year on year. The shift from the company's previous active advertising and promotional approach to operations focused on controlling spending continued. - FY2021-Q1SoftenedAnnual report
「In terms of expenses, the company implemented cost reductions to strengthen its financial position, recording ¥153 million in advertising and promotional expenses, down 81.4% year on year, while media costs declined as revenue related to the ad network decreased.」
User acquisition advertising and promotional expenses were ¥153 million, down 81.4% year on year, and operations changed from the company's previous active advertising and promotional approach to an approach focused on controlling spending. - FY2020RestatedAnnual report
「In terms of expenses, the company continued to actively roll out promotional initiatives, including television commercials, to acquire users and recorded ¥2,517 million in advertising and promotional expenses」
The company continued user acquisition initiatives, including television commercials, and recorded ¥2,517 million in advertising and promotional expenses. - FY2020-Q2RestatedAnnual report
「In terms of expenses, the company continued to actively roll out promotional initiatives, including television commercials, to acquire users and recorded ¥1,740 million in advertising and promotional expenses. Server costs also increased as the number of active users grew.」
The company continued promotional activities, including television commercials, to acquire users and recorded ¥1,740 million in advertising and promotional expenses. - FY2020-Q1RestatedAnnual report
「In terms of expenses, the company actively rolled out promotional initiatives, including television commercials and online advertising, to acquire users and recorded ¥822 million in advertising and promotional expenses. Personnel expenses also increased as the workforce grew.」
The company continued promotional activities, including television commercials and online advertising, to acquire users and recorded ¥822 million in advertising and promotional expenses for the cumulative first quarter. - FY2019RestatedAnnual report
「In terms of expenses, the company continued to actively roll out promotional initiatives, including television commercials, to acquire users and recorded ¥2,447 million in advertising and promotional expenses」
The company continued user acquisition initiatives, including television commercials, and recorded ¥2,447 million in advertising and promotional expenses. - FY2019-Q3RestatedAnnual report
「In terms of expenses, the company continued to actively roll out promotional initiatives, including television commercials, to acquire users and recorded ¥1,809 million in advertising and promotional expenses. The cost of revenue for the ad network also increased as ad network revenue grew.」
The company continued user acquisition initiatives, including television commercials, and recorded ¥1,809 million in advertising and promotional expenses. - FY2019-Q2RestatedAnnual report
「In terms of expenses, the company continued to actively roll out promotional initiatives, including television commercials, to acquire users and recorded ¥1,032 million in advertising and promotional expenses. The cost of revenue for the ad network also increased as ad network revenue grew.」
The company continued promotional initiatives, including television commercials, to acquire users and recorded ¥1,032 million in advertising and promotional expenses. - FY2019-Q1RestatedAnnual report
「In terms of expenses, the company actively rolled out promotional initiatives, including television commercials, to acquire users and recorded ¥493 million in advertising and promotional expenses. The cost of revenue for the ad network also increased as ad network revenue grew.」
The company continued promotional activities, including television commercials, to acquire users and recorded ¥493 million in advertising and promotional expenses. - FY2018-Q3RestatedAnnual report
「In terms of expenses, the company continued to actively roll out promotional initiatives, including television commercials, to acquire users and recorded ¥1,614 million in advertising and promotional expenses. Media costs also increased as revenue grew.」
The company continued promotional initiatives, including television commercials, to acquire users and recorded ¥1,614 million in advertising and promotional expenses for the cumulative third quarter of the current fiscal year. - FY2018-Q2RestatedAnnual report
「In terms of expenses, the company continued to actively roll out promotional initiatives, including television commercials, to acquire users and recorded ¥1,110 million in advertising and promotional expenses. Media costs also increased as revenue grew.」
The company continued user acquisition initiatives, including television commercials, and recorded ¥1,110 million in advertising and promotional expenses. - FY2018-Q1RestatedAnnual report
「In terms of expenses, the company continued to actively roll out promotional initiatives, including television commercials, to acquire users and recorded ¥547 million in advertising and promotional expenses. Media costs also increased as revenue grew.」
The company continued user acquisition initiatives, including television commercials, and recorded ¥547 million in advertising and promotional expenses. - FY2017RestatedAnnual report
「In terms of expenses, the company continued to actively roll out promotional initiatives, including television commercials, to acquire users and recorded ¥1,814 million in advertising and promotional expenses」
The company continued user acquisition initiatives, including television commercials, and recorded ¥1,814 million in advertising and promotional expenses. - FY2017-Q3RestatedAnnual report
「In terms of expenses, the company continued to actively roll out promotional initiatives, including television commercials, to acquire users and recorded ¥1,356 million in advertising and promotional expenses. Rent and related expenses also increased because the company moved to a larger office as its workforce grew.」
The company continued user acquisition initiatives, including television commercials, and recorded ¥1,356 million in advertising and promotional expenses. - FY2017-Q2RestatedAnnual report
「In terms of expenses, the company continued to actively roll out promotional initiatives, including television commercials, to acquire users and recorded ¥966 million in advertising and promotional expenses. Rent and related expenses also increased because the company moved to a larger office as its workforce grew.」
The company continued active promotional activities, including television commercials, to acquire users. Advertising and promotional expenses totaled ¥966 million for the cumulative second quarter of the current fiscal year. - FY2017-Q1RestatedAnnual report
「In terms of expenses, the company continued to actively roll out promotional initiatives, including television commercials, to acquire users and recorded ¥471 million in advertising and promotional expenses. Rent and related expenses also increased because the company moved to a larger office as its workforce grew.」
The company continued active promotional activities, including television commercials, to acquire users. - FY2016First statedAnnual report
「The company continued to actively roll out promotional initiatives, including television commercials, to acquire users」
The company describes active advertising and promotional activities, including television commercials, as initiatives underpinning user acquisition and advertising revenue growth.