Cost Reductions to Strengthen the Financial Position
First written in FY2021-Q1. 7 of 19 entries say "Softened", first in FY2022-Q1. Latest entry: 2026-07-15.
Gunosy moved to the "Worse" side of this theme in 2022.
The whole theme swung hardest in 2025: 1 of 11 companies on the "Worse" side.
6 other companies' latest entry also says "Advanced".
- FY2026-H1RestatedAnnual report
「The company will continue to control costs, including by reducing advertising and promotion expenses, with the aim of generating stable free cash flow (FCF).」
The company reaffirmed its policy of continuing cost controls, including reductions in advertising and promotion expenses, with the aim of generating stable FCF. - FY2025AdvancedAnnual report
「As a result of continuing strict control of operating costs, the Company on a non-consolidated basis achieved operating profitability for the full fiscal year.」
The company continued strict control of operating costs and the Company on a non-consolidated basis achieved operating profitability for the full fiscal year. - FY2025-H1AdvancedAnnual report
「As a result of continuing strict control of operating costs, cost reductions progressed compared with the first quarter. As a result of these factors, the Company on a non-consolidated basis also achieved a return to operating profitability during the first six months of the consolidated fiscal year.」
The company continued strict control of operating costs, and as a result of progress in cost reductions compared with the first quarter, the Company on a non-consolidated basis achieved a return to operating profitability during the first six months of the consolidated fiscal year. - FY2024RestatedAnnual report
「During the fourth quarter of the current consolidated fiscal year, the company operated its business while restraining advertising and promotion investment in light of profitability and uncertainty in the advertising market.」
In light of uncertainty in the advertising market, the company continues to operate while restraining advertising and promotion investment. - FY2024-Q1SoftenedAnnual report
「Regarding expenses, as a result of continuing advertising and promotion investment for the renewed growth of “Gunosy,” the company recognized advertising and promotion expenses of ¥317 million, up 60.7% year on year, while media costs decreased in line with the decline in revenue from the ad network business.」
The emphasis shifted from the previous policy of prioritizing cost reductions and restraining advertising and promotion expenses to continuing advertising and promotion investment for Gunosy’s renewed growth, and advertising and promotion expenses increased 60.7% year on year. - FY2023SoftenedAnnual report
「Regarding expenses, as a result of continuing advertising and promotion investment for the renewed growth of “Gunosy,” the company recognized advertising and promotion expenses of ¥1,065 million, down 21.9% year on year.」
Advertising and promotion investment for Gunosy continued, but advertising and promotion expenses decreased 21.9% from the previous fiscal year. - FY2023-Q3SoftenedAnnual report
「Regarding expenses, as a result of continuing advertising and promotion investment for the renewed growth of “Gunosy,” the company recognized advertising and promotion expenses of ¥767 million, down 32.5% year on year, while media costs decreased in line with the decline in revenue from the ad network business.」
Advertising and promotion investment continued, but the emphasis shifted from the previous explanation centered on cost reductions and spending restraint to a focus on investment in Gunosy’s growth. - FY2023-Q2Partial acceleration of advertising and promotion expensesAnnual report
「In terms of expenses, the company brought forward some advertising and promotional expenses from the second half of the fiscal year, recording ¥485 million in advertising and promotional expenses, down 35.0% year on year. Media costs also declined as revenue related to the ad network decreased.」
While reducing advertising and promotion expenses by 35.0% year on year, the company brought forward some expenses scheduled for the second half of the fiscal year. - FY2023-Q1ReframedAnnual report
「In terms of expenses, the company changed its policy to restrain advertising and promotional investment and prioritize securing operating profit, recording ¥197 million in advertising and promotional expenses, down 47.4% year on year. Media costs also declined as revenue related to the ad network decreased.」
The company explicitly stated a shift toward a policy of restraining advertising and promotion investment and prioritizing the maintenance of operating profit as part of its cost-reduction measures. - FY2022SoftenedAnnual report
「As a result of continuing advertising and promotion investment for the renewed growth of “Gunosy,” the company recognized advertising and promotion expenses of ¥1,365 million, up 75.7% from the previous fiscal year.」
The focus is shifting from a phase of restraining advertising and promotion expenses to prioritize cost reductions to a policy of continuing advertising and promotion investment for Gunosy’s renewed growth. - FY2022-Q3SoftenedAnnual report
「In terms of expenses, the company continued advertising and promotional investment aimed at Gunosy's renewed growth, recording ¥1,137 million in advertising and promotional expenses, up 147.9% year on year, while media costs declined year on year as revenue related to the ad network decreased.」
The focus shifted from restraining advertising and promotion expenses to reduce costs to continuing advertising and promotion investment for Gunosy’s renewed growth, and advertising and promotion expenses increased 147.9% year on year. - FY2022-Q2SoftenedAnnual report
「In terms of expenses, the company continued advertising and promotional investment aimed at Gunosy's renewed growth, recording ¥747 million in advertising and promotional expenses, up 143.8% year on year, while media costs declined year on year as revenue related to the ad network decreased.」
The focus shifted from restraining advertising and promotion expenses to strengthen the financial position to continuing advertising and promotion investment for Gunosy’s renewed growth, and advertising and promotion expenses increased 143.8% year on year. - FY2022-Q1SoftenedAnnual report
「In terms of expenses, the company resumed advertising and promotional investment aimed at Gunosy's renewed growth, recording ¥375 million in advertising and promotional expenses, up 145.4% year on year, while media costs declined as revenue related to the ad network decreased.」
The focus shifted in part from restraining advertising and promotion expenses to strengthen the financial position to resuming advertising investment for Gunosy’s renewed growth. - FY2021RestatedAnnual report
「Regarding expenses, the company implemented cost reductions to strengthen its financial position and, among other measures, recognized advertising and promotion expenses of ¥777 million, down 69.1% year on year,」
The company continued cost reductions to strengthen its financial position and significantly restrained advertising and promotion expenses. - FY2021-Q3RestatedAnnual report
「Regarding expenses, the company implemented cost reductions to strengthen its financial position and, among other measures, recognized advertising and promotion expenses of ¥458 million, down 80.3% year on year,」
The company continued cost reductions to strengthen its financial position and reduced advertising and promotion expenses to ¥458 million, down 80.3% year on year. - FY2021-Q2AdvancedAnnual report
「After comprehensively considering cost reductions from reducing office space, flexibility suited to its work style and business scale, and the retention of a convenient location and suitable environment, the company determined that WeWork Shibuya Scramble Square was the optimal relocation site.」
For cost reductions to strengthen the financial position, the company decided to relocate its head office functions and reduce office space. It also indicated that total expenses of ¥287 million were expected to be recognized in the fiscal year ending May 2021 and ¥214 million in the fiscal year ending May 2022 in connection with the relocation. - FY2021-Q1First statedAnnual report
「In terms of expenses, the company implemented cost reductions to strengthen its financial position, recording ¥153 million in advertising and promotional expenses, down 81.4% year on year, while media costs declined as revenue related to the ad network decreased.」
The company newly specified cost reductions to strengthen its financial position and reduced advertising and promotion expenses to ¥153 million, down 81.4% year on year.