Increase in advertiser acquisition in the search advertising outsourcing business
First written in FY2017-Q1. 3 of 31 entries say "Advanced", first in FY2022-Q2. Latest entry: FY2026.
Rentracks moved to the "Worse" side of this theme in 2026.
0 other companies' latest entry also says "Reframed".
- FY2026ReframedAnnual report
「The reportable segment previously called the "search advertising agency business" was renamed the "managed advertising agency business" from the fourth quarter of the current fiscal year.」
The segment name changed from the search advertising agency business to the managed advertising agency business. Full-year revenue under the new name was ¥171.341 million, or 316.0% of the year-earlier period. - 2026-05-15ReframedEarnings
「The reportable segment previously called the "search advertising agency business" was renamed the "managed advertising agency business" from the fourth quarter of the current fiscal year.」
The reportable segment name was changed from Search-Linked Advertising Agency Services to Managed Advertising Agency Services. The disclosure stated that there was no impact on segment information. - FY2026-H1AdvancedAnnual report
「Search advertising agency business: ¥92.864 million (391.9%).」
For the search advertising agency business, interim revenue was ¥92.864 million, or 391.9% of the year-earlier period, and segment profit was ¥40.930 million, or 172.7%, with both revenue and profit exceeding the year-earlier period. - FY2025-H1Decline in interim revenue and segment profitAnnual report
「Search advertising agency business: ¥23.698 million (89.0%).」
For the search advertising agency business, interim revenue and segment profit were both ¥23.698 million, or 89.0% of the year-earlier period, and were below the year-earlier period. - FY2024Both full-year revenue and segment profit decreasedAnnual report
「Search advertising agency business: ¥56.881 million (82.9%).」
For the search advertising agency business, full-year revenue and segment profit were both ¥56.881 million, or 82.9% of the year-earlier period, and were below the year-earlier period. - FY2024-Q3Both revenue and segment profit continued to declineAnnual report
「Search advertising agency business: ¥43.700 million (60.4%).」
For the search advertising agency business, cumulative third-quarter revenue and segment profit were both ¥43.700 million, or 60.4% of the year-earlier period, and were below the year-earlier period. - FY2024-Q1Both revenue and segment profit decreasedAnnual report
「Search advertising agency business: ¥12.497 million (37.3%).」
For the search advertising agency business, first-quarter revenue and segment profit were both ¥12.497 million, or 37.3% of the year-earlier period, and were below the year-earlier period. - FY2023-Q3Both revenue and segment profit increasedAnnual report
「Revenue by segment was ¥1,354.002 million for the performance-based advertising services business (118.4% year on year), ¥72.324 million for the search advertising agency business (218.5%), ¥714.294 million for the used construction equipment marketplace-related business (240.5%), and ¥303.988 million for other businesses (107.3%). Segment profit was ¥1,354.002 million for the performance-based advertising services business (118.4%), ¥72.324 million for the search advertising agency business (218.5%), ¥95.098 million for the used construction equipment marketplace-related business (150.9%), and ¥192.746 million for other businesses (110.6%).」
For the search advertising agency business, cumulative third-quarter revenue was ¥72.324 million, or 218.5% of the year-earlier period, and segment profit was ¥72.324 million, or 218.5%. - FY2023-Q2Both revenue and segment profit increasedAnnual report
「Search advertising agency business: ¥60.088 million (288.7%).」
For the search advertising agency business, cumulative second-quarter revenue was ¥60.088 million, or 288.7% of the year-earlier period. Segment profit was also ¥60.088 million (288.7%), according to the disclosure. - FY2022-Q3AdvancedAnnual report
「The transaction volume for the cumulative third quarter, which approximates the revenue for the cumulative third quarter of the previous fiscal year, was ¥10,727.608 million (128.9% of segment revenue in the year-earlier third quarter) for the performance-based advertising services business and ¥799.312 million (253.1%) for the search advertising agency business.」
Separately from reported revenue following adoption of the revenue recognition accounting standard, the company disclosed transaction volume of ¥799.312 million for the search advertising agency business, equivalent to 253.1% of revenue for the year-earlier period. - FY2022-Q2AdvancedAnnual report
「The transaction volume for the cumulative second quarter, which approximates the revenue for the cumulative second quarter of the previous fiscal year, was ¥415.371 million (193.9%) for the search advertising agency business.」
Separately from reported revenue following adoption of the revenue recognition accounting standard, the company disclosed transaction volume of ¥415.371 million for the search advertising agency business, equivalent to 193.9% of revenue for the year-earlier period. - FY2022-Q1Reported transaction volume alongside revenue following adoption of the accounting standardAnnual report
「The transaction volume for the cumulative first quarter, which approximates the revenue for the cumulative first quarter of the previous fiscal year, was ¥219.552 million (204.4%) for the search advertising agency business.」
Following adoption of the revenue recognition accounting standard, the company disclosed transaction volume of ¥219.552 million for the search advertising agency business, separately from reported revenue of ¥9.532 million, as an approximation of revenue for the year-earlier period. - FY2021Both full-year revenue and segment profit decreasedAnnual report
「Revenue by segment was ¥11,614.394 million (130.2%) for the performance-based advertising services business, ¥262.454 million (61.8%) for the search advertising agency business, and ¥473.255 million (298.9%) for Other businesses. Segment profit was ¥1,178.304 million (115.9%) for the performance-based advertising services business, ¥32.031 million (70.1%) for the search advertising agency business, and ¥243.584 million (181.6%) for Other businesses.」
Full-year revenue for the search advertising agency business was 61.8% of the year-earlier period and segment profit was 70.1%, with both revenue and profit below the year-earlier period. - FY2021-Q3Both revenue and segment profit recovered from their declinesAnnual report
「The search advertising agency business generated ¥156.952 million (48.4%). Segment profit was ¥807.750 million (107.3%) for the performance-based advertising services business and ¥20.785 million (58.5%) for the search advertising agency business.」
For the search advertising agency business, cumulative third-quarter revenue was 48.4% of the year-earlier period and segment profit was 58.5%, both below the year-earlier period. However, the figures had recovered from the sharp decline that continued through the previous quarter. - FY2021-Q2Both revenue and segment profit decreasedAnnual report
「The search advertising agency business generated ¥102.476 million (44.0%). Segment profit was ¥497.205 million (91.7%) for the performance-based advertising services business and ¥13.362 million (54.0%) for the search advertising agency business.」
For the search advertising agency business, cumulative second-quarter revenue was 44.0% of the year-earlier period and segment profit was 54.0%, with both revenue and profit below the year-earlier period. - FY2021-Q1Both revenue and segment profit decreasedAnnual report
「The search advertising agency business generated ¥48.515 million (36.0%). Segment profit was ¥252.240 million (91.3%) for the performance-based advertising services business and ¥5.898 million (44.5%) for the search advertising agency business.」
For the search advertising agency business, first-quarter revenue was 36.0% of the year-earlier period and segment profit was 44.5%, with both revenue and profit below the year-earlier period. - FY2020Both full-year revenue and segment profit decreasedAnnual report
「Search advertising agency business (¥ thousand) 424,667 36.2」
For the search advertising agency business, full-year revenue was ¥424.667 million, or 36.2% of the year-earlier period, and segment profit was ¥45.709 million, or 44.5%, with both revenue and segment profit below the year-earlier period. - FY2020-Q3Both revenue and segment profit decreasedAnnual report
「The search advertising agency business generated ¥324.347 million (34.5%). Segment profit was ¥752.991 million (88.1%) for the performance-based advertising services business, ¥35.531 million (44.8%) for the search advertising agency business, and ¥94.180 million (165.3%) for Other businesses.」
For the search advertising agency business, cumulative third-quarter revenue was 34.5% of the year-earlier period and segment profit was 44.8%, with both revenue and profit below the year-earlier period. - FY2020-Q2Both revenue and segment profit decreasedAnnual report
「Search advertising agency business: ¥232.716 million (29.5%).」
For the search advertising agency business, cumulative second-quarter revenue was ¥232.716 million, or 29.5% of the year-earlier period, while segment profit was ¥24.751 million, or 40.6%. Both revenue and segment profit were below the year-earlier period. - FY2020-Q1Both revenue and segment profit decreasedAnnual report
「The search advertising agency business generated ¥134.761 million (94.5%). Segment profit was ¥276.342 million (99.5%) for the performance-based advertising services business and ¥13.258 million (65.9%) for the search advertising agency business.」
For the search advertising agency business, revenue was 94.5% of the year-earlier period and segment profit was 65.9%, with both revenue and profit below the year-earlier period. - FY2019-Q3Both revenue and segment profit increasedAnnual report
「Search advertising agency business: ¥939.063 million (210.6%).」
For the search advertising agency business, cumulative third-quarter revenue was 210.6% of the year-earlier period, while segment profit was ¥79.358 million (122.4%), with both revenue and profit exceeding the year-earlier period. - FY2019-Q2Both revenue and segment profit increasedAnnual report
「Search-linked advertising agency business: ¥789.859 million (295.7% of the corresponding period of the previous year)」
For the search advertising agency business, cumulative second-quarter revenue was 295.7% of the year-earlier period, while segment profit was ¥61.003 million (161.5%), with both revenue and profit exceeding the year-earlier period. - FY2019-Q1Both revenue and segment profit increasedAnnual report
「Search-linked advertising agency business: ¥142.554 million (110.2% of the corresponding period of the previous year)」
In the first quarter, revenue in the search-linked advertising agency business was 110.2% of the previous year's level and segment profit was ¥20.111 million, or 116.9%, with both revenue and segment profit exceeding the corresponding period of the previous year. - FY2018Both revenue and segment profit increasedAnnual report
「Revenue by segment was ¥7,684.034 million for the performance-based advertising services business, representing 108.5% of the corresponding period of the previous year; ¥593.176 million for the search-linked advertising agency business, representing 122.5%; and ¥56.749 million for other businesses, representing 244.0%. Segment profit was ¥967.821 million for the performance-based advertising services business, representing 94.4%; ¥86.456 million for the search-linked advertising agency business, representing 132.8%; and ¥55.415 million for other businesses, representing 348.7%.」
For the full year, revenue in the search-linked advertising agency business was ¥593.176 million, or 122.5% of the previous year's level, and segment profit was ¥86.456 million, or 132.8%, with both revenue and profit increasing. - FY2018-Q3Both revenue and segment profit increasedAnnual report
「Revenue by segment was ¥5,701.597 million for the performance-based advertising services business, representing 112.2% of the corresponding period of the previous year; ¥445.794 million for the search-linked advertising agency business, representing 134.3%; and ¥36.013 million for other businesses, representing 225.3%. Segment profit was ¥709.932 million for the performance-based advertising services business, representing 96.3%; ¥64.836 million for the search-linked advertising agency business, representing 142.8%; and ¥35.261 million for other businesses, representing 363.4%.」
Revenue in the search-linked advertising agency business was 134.3% of the previous year's level and segment profit was 142.8%, with both revenue and segment profit exceeding the corresponding period of the previous year. - FY2018-Q2Both revenue and segment profit increasedAnnual report
「Search-linked advertising agency business: ¥267.137 million (127.6% of the corresponding period of the previous year)」
Revenue in the search-linked advertising agency business was 127.6% of the previous year's level, while segment profit was ¥37.767 million, or 126.7%, with both revenue and segment profit exceeding the corresponding period of the previous year. - FY2018-Q1Both revenue and segment profit increasedAnnual report
「Revenue by segment was ¥1,924.870 million for the performance-based advertising services business, representing 108.2% of the corresponding period of the previous year; ¥129.338 million for the search-linked advertising agency business, representing 124.2%; and ¥6.933 million for other businesses, representing 128.1%. Segment profit was ¥241.159 million for the performance-based advertising services business, representing 93.9%; ¥17.210 million for the search-linked advertising agency business, representing 107.5%; and ¥6.842 million for other businesses, representing 199.1%.」
Revenue in the search-linked advertising agency business was 124.2% of the previous year's level and segment profit was 107.5%, with both revenue and segment profit exceeding the corresponding period of the previous year. - FY2017Revenue growth and decline in segment profitAnnual report
「Revenue by segment was ¥7,078.852 million for the performance-based advertising services business, representing 121.4% of the corresponding period of the previous year; ¥484.136 million for the search-linked advertising agency business, representing 116.3%; and ¥23.257 million for other businesses, representing 35.7%. Segment profit was ¥1,025.303 million for the performance-based advertising services business, representing 121.9%; ¥65.085 million for the search-linked advertising agency business, representing 88.8%; and ¥15.890 million for other businesses, representing 28.4%.」
Revenue in the search-linked advertising agency business increased to 116.3% of the previous year's level, while segment profit decreased to 88.8%. - FY2017-Q3Revenue growth and decline in segment profitAnnual report
「Revenue by segment was ¥5,080.707 million for the performance-based advertising services business, representing 123.3% of the corresponding period of the previous year; ¥331.886 million for the search-linked advertising agency business, representing 105.4%; and ¥15.986 million for other businesses, representing 28.7%. Segment profit was ¥737.274 million for the performance-based advertising services business, representing 125.4%; ¥45.419 million for the search-linked advertising agency business, representing 81.9%; and ¥9.703 million for other businesses, representing 19.9%.」
Revenue in the search-linked advertising agency business was 105.4% of the previous year's level, driven by an increase in advertisers acquired, while segment profit was 81.9%. - FY2017-Q2RestatedAnnual report
「The search-linked advertising agency business also acquired more advertisers, contributing to an increase in revenue.」
The company continues to describe the increase in advertisers acquired by the search-linked advertising agency business and its contribution to revenue from the previous quarter. - FY2017-Q1First statedAnnual report
「The search-linked advertising agency business also acquired more advertisers, contributing to an increase in revenue.」
The company newly describes the increase in advertisers acquired by the search-linked advertising agency business and its contribution to the increase in revenue as business results for the quarter under review.