Fewer Visitors Due to Rain During the Green Season

「On the other hand, the prolonged autumn rain front in September and October concentrated rainy weather on holiday periods and weekends, resulting in visitor numbers on Saturdays, Sundays and public holidays falling significantly below both the previous year and plan.」

「Due to the prolonged autumn rain front in September and October, rain was concentrated on holidays and weekends, causing visitor numbers on Saturdays, Sundays and public holidays to fall substantially below both the previous year and the plan.」

「On the other hand, the prolonged autumn rain front in September and October concentrated rainy weather on holiday periods and weekends, resulting in visitor numbers on Saturdays, Sundays and public holidays falling significantly below both the previous year and plan.」

「However, visitor numbers in July fell below the previous year due to rain during the three-day weekend, while the rainy season ended earlier than the previous year and many customers visited during the first half of the summer holidays.」

「In October, the autumn foliage season was delayed by extreme heat and rainy weekends continued, but visitor numbers at facilities operating their ropeways remained at approximately the previous year's strong level」

「The rainy season, which had been a concern in July, did not persist, and favourable weather during the holiday periods and the first half of the summer holidays enabled us to welcome many customers to the group's resort facilities. In addition, enhanced advertising and promotional activities targeting the green season resulted in visitor numbers at the group's resort facilities remaining above plan.」

「Although typhoons repeatedly made landfall during the September holiday periods, tourism demand remained at a high level」

「Visitor numbers in August fell below the previous year, as the fifth wave of COVID-19 infections peaked around August and rainy weather continued throughout the Bon holiday period, which is a peak season.」

「Although October is the peak month for autumn foliage, the previous fiscal year was adversely affected by Super Typhoon No. 19. In the current fiscal year, favourable weather and the benefits of the Go To Travel campaign resulted in record-high visitor numbers in October alone at facilities operating their ropeways.」

「In October 2019, the peak month for autumn foliage, the impact of Super Typhoon No. 19 and travel cancellations following the typhoon coincided with bad weekend weather. Visitor numbers at facilities operating their ropeways declined by 28,000, or 37.5% year on year, in October alone.」

「In October 2019, the peak month for autumn foliage, fewer visitors due to Typhoon No. 19, travel cancellations following the typhoon and other factors coincided with bad weekend weather. Visitor numbers at facilities operating their ropeways declined by 28,000, or 37.5% year on year, in October alone.」

「Operations were adversely affected by service suspensions on the Hokuriku Shinkansen and expressway closures. In October, the peak month for autumn foliage, fewer visitors due to travel cancellations following the typhoon coincided with bad weekend weather, resulting in a decline of approximately 41,000 visitors, or approximately 45% versus plan, for the month of October alone.」

「However, bad weather on weekends in June and July, when visitor numbers increase, coincided with the delayed end of the rainy season in the Kanto-Koshin region on 29 July, compared with 29 June the previous year and 21 July in a typical year. As a result, total visitor numbers did not reach the level assumed in the plan, even after 20 July, when the summer holidays began and visitor numbers were expected to increase significantly.」

「Although operations were adversely affected by unseasonable weather, including extreme summer heat and stormy weekends caused by typhoons, October brought favourable weather. In addition, enhanced new events such as stargazing, together with the opening of new facilities including HAKUBA MOUNTAIN HARBOR at the summit of Hakuba Iwatake, helped increase visitor numbers.」

「The current period's operations were adversely affected by unseasonable weather, including extreme heat in August, typhoons making landfall in September and stormy weekends, but October brought favourable weather, and the opening of new facilities in Hakuba and other factors helped increase visitor numbers.」

「In the green-season business as well, rainy weather can lead to tour cancellations and fewer visitors, resulting in lower revenue.」

「In the green-season business as well, rainy weather can lead to tour cancellations and fewer visitors, resulting in lower revenue.」

「Compared with the previous year, the HAKUBA VALLEY area had 134,000 visitors, down 17.9% year on year, as there were more rainy days due to unfavourable weather.」