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Super Tool (5990) · InitiativeAdvanced

Consultative Sales Driven by an Expanded Metal Products Catalog and Sales Expansion Initiatives

First written in FY2017-Q1. 18 of 34 entries say "Restated". Latest entry: 2026-10-20.

34entries
11years
2from disclosures
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How it moved
ProgressHeldSoftenedWorseRestatedFY2017-Q1 – FY2019-Q1RestatedFY2019 – FY2024-Q2OtherFY2025-Q1 – FY2026-H12016: 220162017: 420172018: 420182019: 320192020: 420202021: 420212022: 320222023: 320232024: 320242025: 120252026: 32026
Same theme, other companies
Expanding sales through the development of high-value-added, differentiated products and new applicationsA theme 47 companies write about · 0 as a headwind · 48 as a tailwind

28 other companies' latest entry also says "Advanced".

Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Showing 14 of the 47 companies compared. The sentences above are computed from all 47.
Full recordFilings, disclosures and news, newest first
  1. FY2026AdvancedAnnual report

    「The company will continue strengthening sales by leveraging its broad product lineup, including wrenches equipped with mechanisms that improve work efficiency, an expanded range of aluminum portable gantry cranes newly released in September 2025 and performing well, and the new “Kuro no Takumi” series released in December 2025.」

    The company is expanding its product lineup and strengthening sales through the specific launch of aluminum portable gantry cranes and the “Kuro no Takumi” series.
  2. FY2026-H1Nationwide lifting-clamp and crane campaignAnnual report

    「In the industrial equipment field, as part of its efforts to promote a solutions-based business, the company has worked to expand the use of the lifting-clamp management application “S・M・A・Я・T” and strengthen its maintenance system, while also rolling out campaigns for lifting clamps and crane products nationwide to expand sales.」

    The company explicitly states that it rolled out campaigns for lifting clamps and crane products nationwide, in addition to its existing application and promotional initiatives.
  3. FY2025-H1S・M・A・Я・T promotional campaigns and use of trade showsAnnual report

    「The company has sought to strengthen promotional activities by taking advantage of opportunities including campaigns related to “S・M・A・Я・T” and participation in various trade shows.」

    In addition to conventional promotional campaigns and participation in trade shows, the company explicitly identifies promotion centered on the lifting-clamp management application “S・M・A・Я・T.”
  4. FY2025-Q1RestatedAnnual report

    「Through promotional campaigns and participation in various trade shows held on a full scale comparable to before the COVID-19 pandemic, the company has sought to strengthen its promotional activities by taking advantage of these opportunities,」

    The company continues initiatives to expand sales through promotional campaigns, participation in trade shows and strengthened promotional activities.
  5. FY2024-Q3AdvancedAnnual report

    「In the metal products business, the company has pursued active sales activities, including effective promotional initiatives such as the launch of the Motor Wrench (Mechagodzilla version), a collaboration product with Godzilla that was featured in the media, and participation in various trade shows held actively across Japan, while focusing on initiatives aimed at expanding sales and improving its brand image and recognition.」

    In addition to conventional promotional initiatives, trade shows and branding measures, the company has made progress on specific sales initiatives, including the launch of a collaboration product featured in the media.
  6. FY2024-Q2RestatedAnnual report

    「The company has pursued active sales activities, including promotional campaigns for its core products and participation in various trade shows held actively across Japan, while focusing on initiatives aimed at expanding sales and improving its brand image and recognition.」

    The company continues initiatives to expand sales through campaigns for its core products, trade shows across Japan, and improvements in brand image and recognition.
  7. FY2024-Q1Launch of a dedicated lifting-clamp website and catalogAnnual report

    「In the industrial equipment field, business remained firm as a result of effective sales initiatives, including the launch of a dedicated website and catalog for our lifting clamps, a key product useful for all types of cargo-handling operations.」

    In addition to conventional campaigns and trade shows, the company explicitly identifies the launch of a dedicated website and catalog for lifting clamps as specific sales initiatives.
  8. FY2023-Q3RestatedAnnual report

    「While focusing on initiatives to improve brand awareness and expand sales, we conducted proactive sales activities for key products targeted for sales expansion, including campaigns and exhibiting at various trade shows nationwide that had resumed after restrictions on activities were lifted.」

    The company has continued measures to expand sales through improvements in brand awareness, campaigns for key products targeted for sales expansion, and participation in trade shows nationwide.
  9. FY2023-Q2Explicit inclusion of lifting-clamp campaigns and trade show participationAnnual report

    「In these circumstances, in the Metal Products Business we focused on initiatives to improve brand awareness and expand sales, while conducting proactive sales activities such as implementing promotional initiatives including lifting-clamp campaigns and exhibiting at various trade shows nationwide.」

    While continuing conventional sales initiatives, trade shows and brand initiatives, the company explicitly identified lifting-clamp campaigns as a specific promotional initiative.
  10. FY2023-Q1RestatedAnnual report

    「While focusing on initiatives to expand sales and improve brand image and awareness, we conducted proactive sales activities, including implementing sales initiatives such as campaigns offering good value to users and exhibiting at various trade shows that had resumed as restrictions related to COVID-19 were eased.」

    The company has continued measures to expand sales through sales initiatives, trade show participation, and improvements in brand image and awareness.
  11. FY2022RestatedAnnual report

    「In sales, we worked to use marketing automation to improve the efficiency of understanding customer needs and to create a website with greater appeal.」

    The company has continued to use marketing automation and its website to understand customer needs and promote sales.
  12. FY2022-Q2Website outreach and NETIS registrationAnnual report

    「As sales activities were restricted by the impact of COVID-19, we implemented measures to expand sales, including sales initiatives aligned with customer needs, effective customer outreach through our website, exhibiting cranes at logistics-focused trade shows, and registering products with NETIS (New Technology Information System), operated by the Ministry of Land, Infrastructure, Transport and Tourism.」

    In addition to conventional sales initiatives, trade shows and the use of videos and other media, the company explicitly identified website outreach, participation in logistics-focused trade shows and NETIS registration as measures to expand sales.
  13. FY2022-Q1Use of video and logistics-focused trade showsAnnual report

    「As sales activities were restricted by the impact of COVID-19, we pursued proactive sales activities and initiatives to improve brand awareness, including sales initiatives aligned with customer needs, effective customer outreach through videos, and efforts to exhibit cranes at newly targeted trade shows focused on logistics.」

    In addition to conventional sales initiatives, trade shows and brand initiatives, the company explicitly identified video-based outreach and exhibiting cranes at logistics-focused trade shows.
  14. FY2021RestatedAnnual report

    「We will use marketing automation and have our manufacturing, sales and technology development divisions work together on the development of unique new products, while continuing efforts to develop new distribution channels and reduce manufacturing costs to strengthen our earnings base.」

    The company has continued to strengthen its sales and marketing capabilities by combining marketing automation, new distribution-channel development and cost reduction.
  15. FY2021-Q3Additional measures to improve brand awareness and strengthen sales capabilitiesAnnual report

    「In the Metal Products Business, as sales activities were restricted by the impact of COVID-19, we worked proactively to expand sales through effective sales promotion and also pursued initiatives to improve brand awareness.」

    In an environment where sales activities were restricted, the company explicitly identified improving brand awareness, in addition to sales promotion, as a measure to expand sales.
  16. FY2021-Q2RestatedAnnual report

    「As sales activities were restricted by the impact of COVID-19, we worked to conduct efficient sales activities using marketing automation and implemented sales initiatives aligned with customer needs.」

    In an environment where sales activities were restricted, the company continued consultative sales using marketing automation and sales initiatives aligned with customer needs.
  17. FY2021-Q1RestatedAnnual report

    「As sales activities were restricted by the spread of COVID-19, we used marketing automation to gather information and worked to formulate optimal sales initiatives.」

    Even in an environment where sales activities were restricted, the company continued to gather information using marketing automation and formulate sales initiatives.
  18. FY2020RestatedAnnual report

    「In domestic sales, we conducted detailed sales activities, including exhibiting at trade shows nationwide, implementing revamped and effective sales initiatives, proposing products tailored to diverse customer needs, and disseminating information, with the result that」

    The company has continued to strengthen sales through trade show participation, sales initiatives, product proposals tailored to customer needs and information dissemination.
  19. FY2020-Q3Use of customer management toolsAnnual report

    「We conducted efficient sales activities by using customer management tools for targeted information dissemination and sales initiatives.」

    In addition to the previous use of marketing automation, the company explicitly identified improving sales efficiency through information dissemination and sales initiatives using customer management tools.
  20. FY2020-Q1Use of marketing automationAnnual report

    「Through sales activities using marketing automation, we conducted detailed information gathering and incorporated feedback into new product development.」

    In addition to conventional promotional and consultative sales activities, the company explicitly identified information gathering using marketing automation and incorporating feedback into new product development.
  21. FY2019RestatedAnnual report

    「Under a 100th-anniversary sale and customer-focused, agile sales activities, we gathered information on latent needs across various industries and incorporated the feedback into our products.」

    The company has continued to expand sales through an anniversary sale, customer-focused sales activities, and gathering latent needs and reflecting them in products.
  22. FY2019-Q3AdvancedAnnual report

    「In overseas markets, sales remained firm as we worked to expand sales through the launch of the South Korean subsidiary established in September 2018 and detailed sales activities.」

    This indicates the specific development that the South Korean subsidiary commenced operations after its establishment and contributed to sales expansion together with detailed sales activities.
  23. FY2019-Q2AdvancedAnnual report

    「In the Metal Products Business, we established a subsidiary in South Korea to conduct more customer-focused, agile sales activities and strengthen our sales capabilities.」

    The establishment of a South Korean subsidiary is being implemented as a specific means of conducting customer-focused, agile sales activities and strengthening sales capabilities.
  24. FY2019-Q1RestatedAnnual report

    「Through customer product briefings, appropriate sales initiatives such as a 100th-anniversary sale, and detailed information gathering, we worked proactively to expand sales of key products such as lifting clamps and cranes,」

    The company has continued to expand sales of key products through product briefings, a 100th-anniversary sale, sales initiatives and information gathering.
  25. FY2018RestatedAnnual report

    「In the Metal Products Business, we worked proactively to expand sales by developing high-value-added products differentiated from existing products, holding training sessions for business partners and implementing effective sales initiatives,」

    The company has continued to expand sales through the development of high-value-added products, training sessions for business partners and sales initiatives.
  26. FY2018-Q3RestatedAnnual report

    「In the Metal Products Business, we pursued proactive sales activities, including developing high-value-added products and holding training sessions for business partners and implementing a wide range of sales initiatives,」

    The company has continued proposal-based sales and promotional activities through the development of high-value-added products, training sessions for business partners and sales initiatives.
  27. FY2018-Q2RestatedAnnual report

    「For hand tools, in domestic sales we promoted promotional activities for new products such as torque wrenches through detailed initiatives, including holding trade shows, and met capital investment demand across a wide range of industries. As a result, maintenance-related products and jigs and tools contributed to sales.」

    The company has continued product promotion and consultative sales activities, including holding trade shows and promoting new products.
  28. FY2018-Q1RestatedAnnual report

    「To meet diverse user needs, we further strengthened the supply chain and worked to increase orders by expanding our customer service structure and implementing a wide range of sales promotion initiatives.」

    The company has continued to increase orders by strengthening the supply chain, expanding its customer service structure and implementing sales promotion initiatives.
  29. FY2017RestatedAnnual report

    「We will continue efforts to develop new distribution channels and reduce manufacturing costs, thereby strengthening our earnings base.」

    The company has continued to develop new distribution channels, expand product sales and strengthen its earnings base.
  30. FY2017-Q3RestatedAnnual report

    「To meet the needs of a broad range of users, we strengthened the flow of goods through integrated manufacturing and sales operations, including the launch of the East Logistics Center in Saitama City, and pursued effective sales expansion measures, such as developing new distribution channels, while conducting agile sales activities.」

    The company has continued to address user needs, develop new distribution channels, implement sales expansion measures and conduct agile sales activities.
  31. FY2017-Q2RestatedAnnual report

    「In domestic sales, sales of machinery-maintenance tools, jigs and tools remained firm as we promoted a range of product promotions and expanded distribution channels, meeting demand from the construction and capital investment sectors.」

    The company has continued to promote sales through product promotions, distribution-channel expansion and proposals.
  32. FY2017-Q1First statedAnnual report

    「We expanded the catalog of products ranging from our core hand tools to jigs and tools and lifting clamps, implemented a wide range of sales promotion initiatives, and worked proactively to make proposals.」

    The company has positioned expanding its product lineup and making proactive proposals through sales initiatives as key measures.
Moved together

"New Product Development Tailored to Market Needs" moved the same way as this thread, in the same document, in 4 of its 34 moves.

444332★123456
  1. ★This thread
  2. 1New Product Development Tailored to Market Needs4×
  3. 2Reducing Labor Requirements and Improving Production Efficiency with State-of-the-Art Equipment4×
  4. 3Sales Recovery in the Korean Market4×
  5. 4An "offensive structural reform" of the Metal Products business3×
  6. 5Introduction of a Restricted Stock Compensation Plan3×
  7. 6Growth in Overseas Markets Driven by Infrastructure Demand in Asian Countries2×

★ is this thread; numbers match the list above. The number on a line is how many documents both moved the same way in; lines between the other threads count the documents they moved together in too. Threads that move together often sit closer.

When this could move next
Super Tool's next results are scheduled for 2026-10-20. Read the earnings preview It last moved in the Earnings of 2026-10-20: "Advanced".
News
No news is linked to this thread yet. When an article touches it, it will appear here by date.
Consultative Sales Driven by an Expanded Metal Products Catalog and Sales Expansion Initiatives | SUPER TOOL CO.,LTD. (5990) | Komori