Development of PB Products and Increase in the PB Ratio
First written in FY2024. 7 of 12 entries say "Advanced", first in FY2025-Q1. Latest entry: 2026-09-14.
The whole theme swung hardest in 2023: 1 of 6 companies on the "Worse" side.
4 other companies' latest entry also says "Advanced".
- FY2026SoftenedAnnual report
「Private-brand products accounted for 33.7% of bicycle sales as of the end of the fiscal year.」
The PB ratio declined from 34.6% in the previous fiscal year to 33.7%. At the same time, we continue to reflect customer feedback in product development, increase the number of PB products, and bring them to market with development times as short as 2 months. - FY2026-H1AdvancedAnnual report
「For electric-assist bicycles, one of our core products, we launched a private-label child-seat model that offers greater affordability than national-brand products while pursuing comfort.」
We newly launched a private-brand electric-assist bicycle for carrying children, with a focus on price and comfort. - FY2025RestatedAnnual report
「We are developing private-brand products that meet customers' needs at any given time by directly incorporating into product development feedback obtained through in-store customer service and opinions submitted through our official app, DAIWA PASSPORT.」
The company continues to indicate its policy of reflecting customer feedback from in-store service and its official app in private-brand product development and increasing the private-brand mix. Private-brand products accounted for 34.6% of bicycle sales, unchanged from the previous fiscal year. - FY2025-H1RestatedAnnual report
「Regarding electric-assist bicycles, a core product, we strengthened our range of private-brand products, which are more affordable than national-brand products, to meet the needs of customers who have become more price-sensitive amid repeated price increases.」
The company has again confirmed that it strengthened its range of private-brand products to address price-sensitive customers in its core electric-assist bicycle business. - FY2025-Q1AdvancedAnnual report
「To meet the needs of customers who have become more price-sensitive as prices have repeatedly risen, we strengthened our range of private-label products, which are more affordable than national-brand products.」
To address customers who have become more price-sensitive, the company actually strengthened its range of private-brand products, which are more affordable than national-brand products. - FY2024First statedAnnual report
「At our stores, we actively gather customer feedback and use it in product development to develop and sell products that meet customer needs and offer good value. Going forward, in addition to continuing to listen to customers' opinions and needs and incorporate them into product development, we will increase the private-brand mix by expanding our range of private-brand electric-assist bicycle models. Private-brand products accounted for 34.6% of bicycle sales at the end of the fiscal year.」
The company has outlined measures to reflect customer feedback in product development and increase the private-brand mix by expanding its private-brand electric-assist bicycle lineup, together with a private-brand mix of 34.6% for the fiscal year.