Dependence on External Search Engines
First written in FY2023. 2 of 8 entries say "Restated". Latest entry: 2026-08-14.
The whole theme swung hardest in 2025: 10 of 27 companies on the "Worse" side.
12 other companies' latest entry also says "Mitigated".
- FY2025WorsenedAnnual report
「A certain proportion of our reservations originate from search sites. If changes to search engine algorithms, expansion of AI search functions or changes in display specifications reduce traffic to our site, customer acquisition effectiveness could decline, affecting our business and performance.」
In addition to conventional search engine algorithm changes, the company identifies AI search functions and changes in display specifications as high-probability risks and positions corporate reservations as a mitigation measure. - 2026-03-04MaterialisedGeneral Meetings of Shareholders
「For individual bookings, the number of organic visitors has declined due to updates to Google’s search algorithm and the impact of AI search, resulting in a year-on-year decline in booking revenue.」
The company indicated that the impact of search algorithms and AI search on organic traffic to individual bookings and booking revenue continued. - FY2025-H1MaterialisedAnnual report
「Individual reservations declined year on year because updates to Google’s search algorithm and other factors lowered the rankings of certain keywords, affecting the number of organic visits.」
An update to Google’s search algorithm lowered rankings for certain keywords, actually reducing organic traffic and reservation revenue year on year. - FY2024RestatedAnnual report
「A certain proportion of traffic to “MRSO.jp,” which we operate, comes through search sites, and we are affected by search engine rankings.」
The company continues to recognize the risk that search engine rankings could affect customer acquisition for MRSO.jp and conducts SEO measures and advertising effectiveness measurement. - FY2023First statedAnnual report
「We are affected by search engine rankings.」
Changes to search engine algorithms could reduce customer acquisition through MRSO.jp. SEO and advertising effectiveness measurement are countermeasures.