Capturing demand through marketing, system development and higher repeat-customer rates
First written in FY2023. 3 of 7 entries say "Advanced", first in FY2024-Q1. Latest entry: 2026-08-14.
No other company in this theme has enough history to compare yet.
- FY2025RestatedAnnual report
「Specifically, in the mobile network and campervan businesses, we will focus on strengthening marketing, developing more convenient systems and improving the repeat-customer rate. In the Life Media Tech business, we will also focus on expanding the scope of referral services.」
The company continues its existing measures of marketing, system development, improving the repeat-customer rate and expanding the scope of referral services. - FY2024Add measuresAnnual report
「We regard the risk of higher costs resulting from changes in the marketing environment, including new competitors entering the market, as an issue and will expand cross-selling.」
In addition to its existing marketing initiatives, the company explicitly identifies expanding cross-selling as a measure to address higher costs resulting from new competitors entering the market. - FY2024-Q2RestatedAnnual report
「Our Wi-Fi business’s Wi-Fi rental service for visitors to Japan performed well, partly as a result of stronger advertising and promotional activities.」
The company continues to report stronger advertising and promotional activities and solid performance by its Wi-Fi rental service for visitors to Japan. No new milestone has been disclosed. - FY2024-Q1AdvancedAnnual report
「In these circumstances, our Wi-Fi business’s Wi-Fi rental service for visitors to Japan performed well, partly as a result of stronger advertising and promotional activities.」
The company states that it actually strengthened advertising and promotional activities as a marketing initiative and that its Wi-Fi rental service for visitors to Japan performed well. - FY2023First statedAnnual report
「Specifically, in the Wi-Fi and campervan businesses, we will focus on strengthening marketing, developing more convenient systems and improving the repeat-customer rate. In the Life Media Tech business, we will also focus on expanding the scope of referral services.」
The company identifies marketing, system convenience, the repeat-customer rate and the referral-services business as means of capturing the recovery in demand.