Disciplined Customer-Acquisition Investment Based on LTV, ROAS, and ROI
First written in FY2023. 3 of 7 entries say "Raised", first in FY2025-H1. Latest entry: 2026-08-14.
The whole theme swung hardest in 2019: 2 of 20 companies on the "Worse" side.
11 other companies' latest entry also says "Advanced".
- 2026-08-14AdvancedFinancial results briefing materials
「ROAS（投資対効果）の高い集客ルートへ広告宣伝費を配分したため前Q比で増加」
カウンセリングサービスで、投資対効果の高い集客ルートへの広告宣伝費配分を示した。 - FY2026RaisedAnnual report
「Selling, general and administrative expenses for the fiscal year were ¥5,773,230 thousand, up 30.5% year on year. This was mainly due to increased advertising expenses, particularly in the medical business.」
Higher advertising expenses, mainly in the medical business, increased selling, general and administrative expenses 30.5% year on year to ¥5,773,230 thousand. - 2026-05-15AdvancedFinancial results briefing materials
「By allocating advertising and promotional spending to medical specialties with high LTV and strong investment efficiency, the company achieved revenue growth while keeping the advertising-to-revenue ratio below 70%.」
The company has put into practice a policy of selecting medical specialties based on LTV and investment efficiency and driving revenue growth in the medical business while controlling advertising and promotional expenses as a percentage of revenue. - FY2026-H1RaisedAnnual report
「During the six months ended September 30, ONE MEDICAL Co., Ltd. expanded its medical specialties and conducted proactive promotion because substantial growth was expected. Revenue was ¥1,189,667 thousand, compared with ¥92,537 thousand in the same period of the previous year, and operating income was a loss of ¥124,809 thousand, compared with a loss of ¥7,222 thousand in the same period of the previous year. Advertising expenses 394,782 thousand yen 1,146,392 thousand yen」
Following the expansion of medical specialties in the medical business, the Group conducted proactive promotion and increased advertising expenses from ¥394,782 thousand in the prior-year period to ¥1,146,392 thousand. - FY2025-H1RaisedAnnual report
「During the fiscal year, we substantially increased advertising expenses, mainly for the counseling service within the platform business, because our policy is to prioritize revenue growth with a view to maximizing profit over the medium to long term and steady growth is expected in that service.」
Under a policy prioritizing revenue growth, advertising expenses increased from ¥289,839 thousand in the prior-year period to ¥394,782 thousand, strengthening customer-acquisition investment. - FY2024RestatedAnnual report
「Since becoming a private company, we have established service-specific standards for the payback period of promotional expenses based on users’ average usage periods and have made disciplined investments using ROAS, calculated as revenue generated through advertising divided by advertising expenses times 100%, and ROI, calculated as gross profit divided by advertising expenses times 100%, as cost-effectiveness metrics.」
The Group continues to manage advertising investment based on each service’s average usage period and ROAS and ROI. - FY2023First statedAnnual report
「Since becoming a private company, we have established service-specific standards for the payback period of promotional expenses based on users’ average usage periods and have made disciplined investments using ROAS, calculated as revenue generated through advertising divided by advertising expenses times 100%, and ROI, calculated as gross profit divided by advertising expenses times 100%, as cost-effectiveness metrics.」
Promotional investment is managed using each service’s average usage period and cost-effectiveness metrics.