Risk of failing to achieve advertising and promotional effectiveness
First written in FY2023. 1 of 4 entries say "Restated". Latest entry: 2026-04-01.
The whole theme swung hardest in 2018: 5 of 18 companies on the "Worse" side.
12 other companies' latest entry also says "Mitigated".
- 2026-04-01MitigatedEarnings presentation
「We believe the investment is producing results, as awareness among users is approaching the level in the Kanto region and efforts to develop hiring companies, particularly manufacturers and financial services companies, are also progressing.」
The Company explained that the prior fiscal year’s mass advertising investment had increased awareness in Kansai and advanced the development of hiring companies. - FY2025RestatedAnnual report
「(7) Risks relating to advertising activities (likelihood: medium; timing: medium term; impact: medium)」
The company continues to strengthen awareness and user acquisition through advertising while disclosing the risk of insufficient advertising effectiveness at the same assessment level. - FY2024Added risk assessment informationAnnual report
「(7) Risks relating to advertising activities (likelihood: medium; timing: medium term; impact: medium) We regard raising awareness of the company and its services and strengthening user acquisition as important priorities for future business expansion, and conduct advertising activities including internet advertising and television commercials.」
Assessment information was added for the risk of ineffective advertising. The role of advertising investment in raising awareness and strengthening user acquisition remains unchanged. - FY2023First statedAnnual report
「Although we conduct advertising activities after considering cost-effectiveness in terms of the media used, timing and content, if advertising does not produce sufficient results, this could affect the Company’s business development and operating performance.」
The Company identifies insufficient results from internet advertising and television commercials, implemented to increase awareness and strengthen user acquisition, as a risk.