Strengthening the Brand Power and Sales Capabilities of Condom Products
First written in FY2016. 23 of 40 entries say "Advanced", first in FY2017-Q1. Latest entry: 2026-08-07.
Okamoto Industries moved to the "Worse" side of this theme in 2026.
0 other companies' latest entry also says "Worsened".
- 2026-08-07WorsenedEarnings
「Condom sales declined because inbound demand decreased. Overseas sales volumes also fell because of China's economic slowdown, but sales increased due to foreign-exchange effects.」
Lower inbound demand reduced domestic condom sales, while overseas sales volumes also declined. - FY2026WorsenedAnnual report
「Condom sales benefited from firm domestic consumer demand, but inbound demand declined. Overseas sales also decreased due to the effects of China's economic slowdown.」
Although domestic demand remained solid, sales declined due to lower inbound demand, while overseas sales declined because of the slowdown in the Chinese economy. - FY2026-H1WorsenedAnnual report
「Domestic condom demand remained solid, but sales declined due to inventory adjustments by certain major customers. Overseas sales also declined due to the slowdown in the Chinese economy and foreign-exchange effects.」
Although domestic demand remained solid, sales declined due to inventory adjustments by major customers. Overseas sales also declined due to the slowdown in the Chinese economy and foreign-exchange effects. - FY2025AdvancedAnnual report
「Going forward, we will develop marketing strategies for each generation in Japan, launch new products, and conduct active in-store promotional campaigns. For Generation Z in particular, we will seek effective approaches by understanding the characteristics of its consumption patterns. Overseas, we will continue to strengthen our technological capabilities and brand strength, and work to expand market share by developing effective, target-specific social media marketing as part of advertising strategies aligned with local cultures, religious views, and ethical standards.」
The company has specified measures to strengthen condom sales, including generation-specific marketing, initiatives targeting Generation Z, and overseas social media marketing tailored to local conditions. Sales for the current fiscal year also increased due to new products and the increase in visitors to Japan. - FY2025-H1AdvancedAnnual report
「Condom sales increased due to the rise in visitors to Japan. Overseas sales also remained solid and increased.」
The increase in visitors to Japan and solid overseas sales resulted in higher domestic and overseas condom sales. - FY2024AdvancedAnnual report
「Condom sales increased due to sales promotions for new products, the easing of stay-at-home restrictions, and increased inbound demand. Overseas sales also remained solid and increased.」
Domestic and overseas condom sales increased through a combination of new products, the easing of stay-at-home restrictions, the recovery in inbound demand, and strong overseas sales. - FY2024-Q3AdvancedAnnual report
「Condom sales increased due to the increase in people going out, the increase in visitors to Japan, and the launch of new products. Overseas sales remained strong and increased.」
Domestic and overseas condom sales increased due to the increase in people going out and visitors to Japan, the launch of new products, and strong overseas sales. - FY2024-Q2AdvancedAnnual report
「Condom sales increased as the number of people going out and the number of visitors to Japan rose. Overseas sales also remained strong.」
The increase in people going out and visitors to Japan increased domestic condom sales. Strong overseas sales also continued. - FY2024-Q1AdvancedAnnual report
「Condom sales remained solid, aided by the increase in visitors to Japan and the effect of new product launches. Sales in overseas markets also remained solid.」
Domestic sales remained solid due to the increase in visitors to Japan and the effect of new product launches. Sales in overseas markets also remained solid. - FY2023AdvancedAnnual report
「Condom sales increased as inbound demand from foreign visitors to Japan began to recover.」
The recovery in inbound demand from foreign visitors to Japan translated into higher condom sales. - FY2023-Q3AdvancedAnnual report
「Condom sales increased due to a recovery in demand following the easing of stay-at-home restrictions and the partial recovery in visitors to Japan.」
The easing of stay-at-home restrictions and the partial recovery in visitors to Japan drove a recovery in domestic condom demand and higher sales. - FY2023-Q2AdvancedAnnual report
「As the impact of the COVID-19 pandemic gradually diminished, sales increased following promotional campaigns at suburban drugstores and elsewhere. Overseas sales remained strong.」
Promotional campaigns at suburban drugstores and elsewhere increased domestic condom sales. Strong overseas sales also continued. - FY2023-Q1AdvancedAnnual report
「Condom sales increased as market conditions at drugstores and convenience stores, among others, moved toward recovery, aided by the launch of new products. Overseas sales also remained strong and increased.」
Domestic sales increased as market conditions at drugstores and convenience stores, among others, recovered, aided by the launch of new products. Strong overseas sales also continued. - FY2022AdvancedAnnual report
「Condom sales increased as domestic demand recovered and the company conducted active promotional campaigns at drugstores. Overseas sales also remained strong and increased.」
Domestic demand recovered, and promotional campaigns at drugstores increased domestic sales. Strong overseas sales also continued. - FY2022-Q3Signs of a recovery in domestic demand and continued strength overseasAnnual report
「Domestic condom sales were broadly unchanged year on year as demand began to show signs of a gradual recovery following the easing of stay-at-home restrictions. Overseas sales remained strong and increased.」
Domestic demand showed signs of recovery following the easing of stay-at-home restrictions, and sales were broadly unchanged year on year. Overseas sales remained strong and continued to increase. - FY2022-Q2RestatedAnnual report
「Domestic condom sales were broadly unchanged year on year as inbound demand remained unrecovered and the retail market remained sluggish due to stay-at-home restrictions, while overseas sales remained strong and increased.」
Domestic sales were broadly unchanged year on year due to the unrecovered inbound demand and the impact of stay-at-home restrictions, while overseas sales remained strong and increased. - FY2022-Q1RestatedAnnual report
「Domestic condom sales declined as the impact of the disappearance of inbound demand continued and stay-at-home restrictions during the COVID-19 pandemic weighed on sales, while overseas sales remained solid and increased.」
Domestic sales continued to decline due to the disappearance of inbound demand and the impact of stay-at-home restrictions, while overseas sales remained solid and increased. - FY2021WorsenedAnnual report
「For hygiene products, including contraceptives, we will further strengthen our technological capabilities and brand strength as Japanese-made products (MADE IN JAPAN) and work to enhance our sales capabilities overseas.」
While the significant contraction in inbound demand from foreign visitors to Japan continued, the company identified strengthening overseas sales capabilities as a new response. - FY2021-Q2WorsenedAnnual report
「Condom sales declined as inbound demand from foreign visitors to Japan decreased.」
The contraction in inbound demand accompanying the decline in foreign visitors to Japan continued to weigh on condom sales. - FY2021-Q1WorsenedAnnual report
「Condom sales declined due to a significant decrease in foreign visitors to Japan.」
The significant decline in foreign visitors to Japan reduced the inbound demand that had previously supported sales, resulting in lower condom sales. - FY2020AdvancedAnnual report
「Condoms saw higher sales as sales of new products such as “Premium 003 Viva Gel” and “Nyambo 3-Pack” remained solid, although the momentum of inbound demand in the domestic market moderated.」
The company reported specific progress in launching new products and increasing condom sales as inbound demand slowed. - FY2020-Q3RestatedAnnual report
「Although the momentum of inbound demand in the domestic market moderated, thin condoms, led by Okamoto Zero-One, continued to perform steadily, resulting in a slight increase in sales.」
Sales increased slightly as thin condoms, led by Okamoto Zero-One, continued to perform steadily despite slowing inbound demand. - FY2020-Q2RestatedAnnual report
「Condom sales increased slightly as thin condoms, led by Okamoto Zero-One, continued to sell steadily.」
It continues to report steady sales of thin condoms, led by Okamoto Zero-One, and a slight increase in sales. - FY2020-Q1AdvancedAnnual report
「Demand for thin condoms, including the Zero-One series, was in line with the previous year, but new products targeting younger consumers performed steadily, resulting in a slight increase in sales. Overseas sales also remained strong and increased.」
It states that new products targeting younger consumers performed steadily and overseas sales increased. - FY2019RestatedAnnual report
「Although the momentum of inbound demand in the domestic market moderated, thin condoms, led by the Okamoto Zero-One series, continued to perform steadily and sales increased. Overseas sales also remained strong and increased substantially.」
It continues to report that, while inbound demand slowed, thin condoms such as the Okamoto Zero-One series performed steadily and overseas sales increased substantially. - FY2019-Q3AdvancedAnnual report
「Although the momentum of inbound demand in the domestic market was moderating, thin condoms, led by the Okamoto Zero-One series, continued to perform steadily and sales increased. Overseas sales also remained strong and increased substantially.」
Despite slowing inbound demand, thin condoms such as the Okamoto Zero-One series performed steadily, driving an increase in domestic sales, while overseas sales increased substantially. - FY2019-Q2AdvancedAnnual report
「Although the momentum of inbound demand in the domestic market was moderating, sales increased on strong sales of thin condoms, led by Okamoto Zero-One. Overseas sales also remained strong and increased substantially.」
It states that, despite slowing inbound demand, strong sales of thin condoms led by Okamoto Zero-One and a substantial increase in overseas sales supported results. - FY2019-Q1AdvancedAnnual report
「Although the momentum of inbound demand in the domestic market moderated, thin condoms continued to perform steadily, resulting in a slight increase in sales. Overseas sales also remained strong and increased substantially.」
Thin condoms continued to perform steadily despite slowing inbound demand, while overseas sales increased substantially. - FY2018AdvancedAnnual report
「Although the momentum of inbound demand in the domestic market moderated, thin condoms continued to perform steadily, resulting in a slight increase in sales. Overseas sales also remained strong and increased substantially.」
While inbound demand in Japan slowed, thin condoms continued to perform steadily and overseas sales increased substantially. - FY2018-Q3RestatedAnnual report
「Condom sales increased slightly as the Okamoto Zero-One series and other thin condoms continued to perform steadily.」
It states that steady sales of the Okamoto Zero-One series and other thin condoms continued, resulting in a slight increase in sales. - FY2018-Q2AdvancedAnnual report
「Although the domestic market continued to shrink, Okamoto Zero-One and other thin condoms continued to perform steadily. Overseas sales also remained strong and increased.」
Despite the shrinking domestic market, core thin condom products performed steadily, while overseas sales increased. - FY2018-Q1AdvancedAnnual report
「Condom sales increased as Okamoto Zero-One continued to sell well and other thin condoms also performed steadily.」
It states that strong sales of thin condoms, led by Okamoto Zero-One, continued and condom sales increased. - FY2017AdvancedAnnual report
「Although the momentum of inbound demand was moderating, sales increased as the company actively promoted thin condoms, led by Okamoto Zero-One.」
Sales increased through promotional activities for thin condoms, led by Okamoto Zero-One, despite slowing inbound demand. - FY2017-Q3AdvancedAnnual report
「Although the momentum of inbound demand in the domestic market was moderating, sales increased substantially on strong sales of thin condoms, including the newly launched Okamoto Zero-One L Size and Okamoto Zero-Two Real Fit.」
It states that sales of condoms increased substantially due to the launch of new products and strong sales of thin condoms. - FY2017-Q2AdvancedAnnual report
「Condom sales increased substantially, as thin condoms, led by Okamoto Zero-One, continued to perform well, as they did the previous year.」
It states that strong performance by thin products, led by Okamoto Zero-One, continued and sales increased substantially. - FY2017-Q1AdvancedAnnual report
「Condom sales increased substantially, led by strong sales of Okamoto Zero-One, while other thin condoms also performed steadily.」
It states that condom products, led by Okamoto Zero-One, performed strongly and generated higher sales. - FY2016First statedAnnual report
「Sales of condoms increased substantially as the company launched new products, implemented proactive sales initiatives and captured inbound demand in Japan, where the domestic market continues to shrink due to the declining birthrate and later marriage, while also actively pursuing sales in overseas markets.」
To address the shrinking domestic market, the company is combining new products, sales initiatives, demand from visitors to Japan and overseas sales efforts.