High-Performance Golf Shafts and Data-Driven Product Development
First written in FY2016. 30 of 38 entries say "Advanced", first in FY2017-Q2. Latest entry: 2026-11-10.
No other company in this theme has enough history to compare yet.
- 2026-11-10Cited as achievedRevision to earnings forecast
「一方、北米市場では『VENTUS』シリーズ全般がアフターマーケット市場、カスタム市場ともに好調に推移し、増収増益となりました。」
ゴルフシャフトの高性能化・製品展開について、北米のアフターマーケット市場とカスタム市場での好調実績が示された。 - FY2027-H1AdvancedAnnual report
「In the domestic market, sales of the new products “SPEEDER NX WHITE” and “26 VENTUS TR series,” as well as the iron shafts “MCI” and “TRAVIL,” continued to perform well. In North America, the “VENTUS” series as a whole performed well in both the aftermarket and custom markets, resulting in higher revenue and profit.」
The report states that sales of the new domestic products and the MCI and TRAVIL shafts, as well as the VENTUS series in North America, performed well in the aftermarket and custom markets, resulting in higher revenue and profit. - 2026-07-16AdvancedOther Disclosures
「「SPEEDER NX WHITE(スピーダー エヌエックス ホワイト)」では、カーボンシャフトの特長である設計の自由度を活用し、45°以外の第 2 のバイアス層を新たに積層した『DHX』テクノロジーを採用。今作では、新たな角度層を採用することでボールのばらつきを軽減させることに成功しました。」
ゴルフシャフトについて、新たなDHXテクノロジーを採用した具体的な新製品の発売により、高性能化・製品開発を前進させた。 - FY2026AdvancedAnnual report
「By the end of 2026, the Company plans to expand the existing outdoor test field to include indoor environments, improving the efficiency and sophistication of the development process.」
Indicates plans to expand the test environment for the three-dimensional motion-capture system enso indoors during 2026 to improve the efficiency and sophistication of product development. - FY2026-H1AdvancedAnnual report
「The VENTUS and SPEEDER NX series continued to maintain high usage rates on tours in Japan and overseas. In North America, a higher proportion of sales came from own-brand products, contributing to profit. In Japan, the new SPEEDER NX GOLD achieved a higher usage rate than its predecessor on the 2025 women's domestic tour, making a significant contribution to sales.」
Describes high tour usage rates for the core series, a higher proportion of own-brand sales in North America, and the high usage rate and sales contribution of SPEEDER NX GOLD. - FY2025AdvancedAnnual report
「The Company completed development of the next model of MCI, the best-selling metal-composite iron shaft, which has recorded cumulative series sales of more than 750,000 units since its launch in 2012, and will change the model.」
Describes completion of development and the model change for the next MCI model. It also indicates a structure to accelerate development through an on-site test field. - FY2025-H1AdvancedAnnual report
「The core models VENTUS, which has the No. 1 usage rate among U.S. and Japanese male professionals, and SPEEDER NX, which has an overwhelming No. 1 usage rate among Japanese female professionals, continued to perform strongly worldwide, resulting in higher sales and profit. The new 24 VENTUS BLUE and SPEEDER NX VIOLET have also received high praise on professional tours and in the market, providing a significant boost to sales.」
In addition to continued strong global performance by the core models, 2 new models received high praise and drove sales. - FY2024AdvancedAnnual report
「The Company is developing products globally, centered on the U.S. VENTUS series and Japanese SPEEDER NX series. Each achieved the No. 1 usage rate on the men's and women's tours, respectively, and both have been well received by many golfers.」
Describes the global rollout of VENTUS and SPEEDER NX and their achievement of the No. 1 usage rate on the men's and women's tours, respectively. - FY2024-Q3AdvancedAnnual report
「In addition to the core VENTUS and SPEEDER NX models used by tour professionals worldwide, AXIOM Iron, launched in the U.S. in March, and TRAVIL Iron, launched in Japan in July, continued to sell well in the aftermarket, and the Company maintained a high profit margin.」
Sales remained strong in the aftermarket following the launch of the new AXIOM Iron and TRAVIL Iron products. - FY2023AdvancedAnnual report
「The core technologies underpinning the business are design technology using various carbon prepregs available from many major manufacturers, and composite and bonding technology for dissimilar materials, which combines patented metal-composite technology with rubber-composite technology to create distinctive products. In addition, the Company's internally developed three-dimensional evaluation system enso theoretically analyzes the effect of shaft behavior on the swing. This led to the development of VTC (Variable Torque Core), a technology that controls ball flight by varying torsional rigidity in selected sections, supporting the development of attractive products.」
Describes the specific technological foundations of composite technology, the three-dimensional evaluation system enso and VTC, and their application to product development. - FY2023-Q3AdvancedAnnual report
「The Golf Carbon Shafts segment continued to post strong sales, centered on the core U.S. models “VENTUS” and “VENTUS TR,” widely used by tour professionals, and the Japanese model “SPEEDER NX GREEN,” launched in October. Increased OEM adoption by golf-club manufacturers also contributed to higher revenue and higher profit.」
Describes strong sales of core models and increased OEM adoption by club manufacturers following the October launch of SPEEDER NX GREEN. - FY2023-Q2AdvancedAnnual report
「The Golf Carbon Shafts segment posted higher revenue and higher profit as sales of the U.S. models “VENTUS” and “VENTUS TR” remained strong, advance orders for the Japanese model “SPEEDER NX GREEN,” launched in October, exceeded plan, and OEM adoption by golf-club manufacturers increased.」
In addition to strong sales of VENTUS and VENTUS TR, advance orders for SPEEDER NX GREEN exceeded plan, and OEM adoption also increased. - FY2023-Q1AdvancedAnnual report
「The Golf Carbon Shafts segment got off to a strong start above plan with the new “VENTUS TR BLUE,” launched in March. The popularity of the Company’s branded products increased in Japan and overseas, while adoption of OEM products by golf-club manufacturers also increased, resulting in higher revenue and higher profit.」
Following the launch of the new VENTUS TR BLUE, the business got off to a stronger-than-planned start, with own-brand sales in Japan and overseas and OEM adoption expanding. - FY2022-Q3AdvancedAnnual report
「The U.S. model VENTUS and Japanese model SPEEDER NX were used by many tour professionals in Japan and the U.S., broadening awareness among general users and supporting strong own-brand sales. Higher orders for OEM products supplied to club manufacturers also resulted in higher sales and profit.」
In addition to broader tour-professional use and general-user awareness of VENTUS and SPEEDER NX, higher OEM orders from club manufacturers resulted in higher sales and profit. - FY2022-Q2AdvancedAnnual report
「In addition to the continued strong performance of the U.S. model VENTUS, the Japanese model SPEEDER NX, launched as a new brand, gained broader recognition among general users as its use by tour professionals increased. Own-brand sales remained strong, resulting in higher sales and profit.」
Launched the new-brand Japanese model SPEEDER NX. Broader use by tour professionals increased awareness among general users, contributing to higher sales and profit from own-brand products. - FY2022-Q1AdvancedAnnual report
「In the strong golf market, the golf carbon shaft segment increased awareness as more prominent professional golfers used the North American model VENTUS and Japanese model Speeder EVOLUTION Ⅶ, driving strong sales of own-brand products. In addition, higher orders for OEM products supplied to club manufacturers enabled the segment to maintain a high market share, resulting in higher sales and profit.」
More prominent professional golfers used VENTUS and Speeder EVOLUTION Ⅶ, increasing own-brand sales and OEM orders and enabling the Company to maintain a high market share. - FY2021-Q2AdvancedAnnual report
「In the golf carbon-shaft business, revenue declined because sales of OEM products in the North American market were sluggish. However, the market began to recover from July, and sales of in-house-brand products remained strong as the North American model “VENTUS” and Japanese model “Speeder EVOLUTION VII” came to be used by many professional golfers, resulting in higher profit.」
While OEM products were weak, VENTUS and Speeder EVOLUTION Ⅶ were used by professional golfers, and sales and profit from own-brand products performed well. - FY2021-Q1Own brands perform well, but weak OEM sales cause lower sales and profitAnnual report
「In the golf carbon shaft segment, sales of advanced products such as DAYTONA Speeder remained solid across Asia in the reshaft market, and Speeder EVOLUTION Ⅵ and VENTUS were widely used by professional golfers, driving growth in own-brand sales. However, weak sales of OEM products supplied to club manufacturers resulted in lower sales and profit.」
While advanced products and own-brand products performed solidly and generated higher sales, weak sales of OEM products supplied to club manufacturers resulted in lower sales and profit for the segment overall. - FY2020-Q3RestatedAnnual report
「VENTUS, launched overseas in February 2019, and Speeder EVOLUTION Ⅵ, launched in Japan in September 2019, received high praise. Sales of premium products in the reshaft market remained strong, resulting in higher profit.」
Continues to describe favorable evaluations of VENTUS and Speeder EVOLUTION Ⅵ and strong sales of premium products in the reshaft market. - FY2020-Q2AdvancedAnnual report
「The golf carbon shaft segment recorded lower sales due to slower sales of products supplied to major golf club manufacturers. However, products including VENTUS, launched overseas this spring, and Speeder EVOLUTION Ⅵ, launched in Japan this autumn, received high praise, and sales of premium products in the reshaft market remained strong, resulting in higher profit.」
While sales to major golf club manufacturers slowed, VENTUS and Speeder EVOLUTION Ⅵ and other products received high praise, and sales of premium products in the reshaft market were strong. - FY2020-Q1Advanced products perform well, but U.S. sales slowAnnual report
「The golf carbon shaft segment performed well in Japan, maintaining a high market share for Speeder EVOLUTION Ⅴ, launched last autumn, while advanced products such as DAYTONA Speeder, launched this spring, also gained popularity. However, sales to major golf club manufacturers in the U.S. slowed, resulting in higher sales but lower profit.」
While Speeder EVOLUTION Ⅴ maintained a high market share and DAYTONA Speeder and other products performed well, slower sales to major U.S. golf club manufacturers resulted in higher sales but lower profit. - FY2019AdvancedAnnual report
「In addition, this spring the Company launched DAYTONA SPEEDER, the culmination of its ultra-high-speed shaft lineup incorporating numerous advanced fibers, including ultra-high-modulus carbon and boron fibers, as well as Speeder SLK, which uses patented metal-composite technology to achieve ultimate stability. Both have been particularly popular in the reshaft market.」
Launched DAYTONA SPEEDER and Speeder SLK, establishing a concrete product lineup based on composite materials and patented technology. - FY2019-Q3AdvancedAnnual report
「The segment's shafts, including Speeder EVOLUTION Ⅴ, launched in August, were used by many professional golfers and adopted by nearly all golf club manufacturers. However, profit declined because product launches by some golf club manufacturers were concentrated in the spring.」
Describes the use of Speeder EVOLUTION Ⅴ and other products launched in August by many professional golfers and their adoption by nearly all golf club manufacturers. Profit declined, however, because product launches were concentrated in the spring. - FY2019-Q2AdvancedAnnual report
「In the golf carbon-shaft business, shafts including “Speeder EVOLUTION V,” launched in August, have been adopted and well supported by professional golfers, but profit declined as orders for products for golf-club manufacturers paused.」
Launched Speeder EVOLUTION V in August, gaining adoption and support among professional golfers. However, segment profit declined as orders for products supplied to golf club manufacturers leveled off. - FY2019-Q1Product evaluations remain strong, but manufacturer orders have leveled offAnnual report
「The golf carbon shaft segment's shafts, including Speeder Evolution Ⅳ, launched in September of the previous year, continued to receive high praise from many golfers. However, sales declined as orders for products supplied to golf club manufacturers leveled off.」
While Speeder Evolution Ⅳ and other products continued to receive high praise, sales declined as orders from golf club manufacturers leveled off. - FY2018AdvancedAnnual report
「The golf carbon shaft segment recorded higher sales as Speeder Evolution Ⅳ, launched in September of the previous year, was used by professional golfers in Japan and overseas and was adopted for many key products of golf club manufacturers.」
Describes the use of Speeder Evolution Ⅳ by professional golfers in Japan and overseas and its broad adoption for key products of golf club manufacturers, indicating progress in product deployment. - FY2018-Q3AdvancedAnnual report
「The golf carbon shaft segment achieved strong growth in orders in Japan and overseas as shafts including Speeder EvolutionⅣ, launched in September, were highly regarded and adopted for hit products by many golf club manufacturers.」
Describes the adoption of Speeder EvolutionⅣ for hit products by many golf club manufacturers, in addition to higher orders in Japan and overseas. - FY2018-Q2AdvancedAnnual report
「Speeder EvolutionⅣ, launched in September, was received more favorably than expected, and orders grew strongly in Japan and overseas.」
Launched the new golf shaft Speeder EvolutionⅣ, with strong growth in orders in Japan and overseas. - FY2018-Q1AdvancedAnnual report
「In addition to strong sales of “Speeder Evolution III,” launched last year, “Diamond Speeder,” launched in April, and “MC Putter,” which combines rubber and carbon materials, have also been highly rated by many golfers and got off to a strong sales start.」
While Speeder EvolutionⅢ continued to perform well, the Company launched Diamond Speeder and MC Putter, expanding sales of golf shafts and related products. - FY2017AdvancedAnnual report
「The golf carbon shaft segment saw strong sales of Speeder EVOLUTION Ⅲ, launched in October 2016, after it gained popularity on professional tours. Sales in the OEM market also increased as awareness of the Speeder brand improved.」
Describes strong sales of Speeder EVOLUTION Ⅲ and higher OEM-market sales through improved brand awareness. - FY2017-Q3AdvancedAnnual report
「The golf carbon shaft segment expanded its market share by focusing on brand enhancement. Sales also increased after Speeder EVOLUTION Ⅲ, launched in October 2016, attracted attention and became popular on professional tours.」
Explains that brand enhancement expanded market share, while Speeder EVOLUTION Ⅲ, launched in October 2016, gained popularity on professional tours and contributed to higher sales. - FY2017-Q2AdvancedAnnual report
「The golf carbon shaft segment expanded its market share through promotional activities despite weakness in the golf equipment market. Sales also increased as Speeder EVOLUTIONⅡ, launched the previous year, performed strongly and expectations grew for the new Speeder EVOLUTIONⅢ.」
Explains that promotional activities expanded market share, while strong performance by Speeder EVOLUTIONⅡ and expectations for Speeder EVOLUTIONⅢ led to higher sales. - FY2017-Q1RestatedAnnual report
「Sales of the Speeder EVOLUTIONⅡ and MCI golf carbon shafts remained strong. The Company also launched ZERO Speeder, the lightest golf shaft in history, which has been well received by many golf enthusiasts.」
Describes strong sales of existing core products and the favorable reception of ZERO Speeder. - FY2016First statedAnnual report
「The Company also successfully developed and launched the world's lightest shaft in the 20g range, ZERO Speeder. To further enhance golf shaft performance, it introduced a system that evaluates golfers' swings in three dimensions and is advancing product development ahead of golfer needs.」
Describes the development and launch of a product in the 20g range and the introduction of a three-dimensional swing evaluation system.