Strengthening Growth Categories and Prioritizing the Product Range
First written in FY2016. 16 of 29 entries say "Advanced", first in FY2017-Q1. Latest entry: FY2026.
0 other companies' latest entry also says "Other".
- FY2026Decline in domestic growth-category revenue due to adverse weather and price revisionsAnnual report
「Insecticide segment revenue was ¥12,743 million, down ¥1,598 million, or 11.1%, year on year, as poor weather in early spring delayed the market's seasonal recovery and price revisions reduced sales volume.」
Domestic insecticides, the core of the growth category, saw lower revenue due to adverse weather in early spring and lower volume following price revisions. - FY2025-H1AdvancedAnnual report
「In the gardening products segment, sales of gardening nuisance-insect products, including stink bug-related products, exceeded the previous period. As a result, total gardening products revenue was ¥2,621 million, up ¥172 million, or 7.1%, year on year.」
Sales of gardening nuisance-insect products, particularly stink bug-related products, grew, lifting total gardening products revenue 7.1% year on year. - FY2024Slight increase in gardening products revenue; insecticide revenue upAnnual report
「In the gardening products segment, sales of the core herbicide category grew, but sales of gardening hand sprays and gardening nuisance-insect products fell below the previous period. As a result, total gardening products revenue was ¥4,189 million, up ¥40 million, or 1.0%, year on year.」
Total gardening products revenue rose slightly on growth in herbicides, although revenue from some product categories continued to decline. - FY2024-Q3Continued decline in gardening products revenueAnnual report
「In the gardening products segment, sales of the core herbicide category grew, but sales of gardening hand sprays and gardening nuisance-insect products fell below the previous period. As a result, total gardening products revenue was ¥2,951 million, down ¥42 million, or 1.4%, year on year.」
The core herbicide category grew, but total gardening products declined 1.4% year on year due to lower revenue from gardening hand sprays and gardening nuisance-insect products. - FY2024-Q2Decline in revenue due to contraction of the gardening products marketAnnual report
「In the gardening products segment, core herbicide sales grew, but sales of gardening hand sprays and gardening products for nuisance pests fell below the previous fiscal year. As a result, total gardening products revenue was ¥2,448 million, down ¥190 million year on year, or 7.2%.」
The core herbicide category grew, but total gardening products declined 7.2% year on year due to lower revenue from gardening hand sprays and gardening nuisance-insect products. - FY2023Slight increase in gardening products revenue despite lower temperatures and the unwinding of stay-at-home demandAnnual report
「In the gardening products segment, core herbicide sales remained firm. However, weather conditions were unfavorable, as they were for insecticides, and the unwinding of stay-at-home demand led to a decline in sales of insecticides for nuisance pests used in home vegetable gardens and elsewhere. As a result, total gardening products revenue was ¥4,148 million, up ¥14 million year on year, or 0.3%.」
Although insecticides for nuisance pests declined due to worsening weather conditions and the unwinding of stay-at-home demand, firm herbicide sales resulted in a 0.3% increase in total gardening products revenue. - FY2023-Q3Continued decline in gardening products revenue due to lower temperatures and the unwinding of stay-at-home demandAnnual report
「In the gardening products segment, core herbicide sales remained firm. However, weather conditions were unfavorable, as they were for insecticides, and the unwinding of stay-at-home demand led to a decline in sales of insecticides for nuisance pests used in home vegetable gardens and elsewhere. As a result, total gardening products revenue was ¥2,994 million, down ¥148 million year on year, or 4.7%.」
Core herbicides remained firm, but insecticides for nuisance pests declined due to worsening weather conditions and the unwinding of stay-at-home demand, resulting in a 4.7% year-on-year decline in gardening products revenue. - FY2023-Q2Continued decline in gardening products revenue due to lower temperatures and the unwinding of stay-at-home demandAnnual report
「In the gardening products segment, core herbicide sales remained firm. However, temperatures in May, the peak season, were lower than normal, as they were for insecticides, and the unwinding of stay-at-home demand led to a decline in sales of insecticides for nuisance pests used in home vegetable gardens and elsewhere. As a result, total gardening products revenue was ¥2,638 million, down ¥48 million year on year, or 1.8%.」
Core herbicides remained firm, but insecticides for nuisance pests declined due to low temperatures in May and the unwinding of stay-at-home demand, resulting in a 1.8% year-on-year decline in gardening products revenue. - FY2023-Q1Decline in gardening products revenue due to the unwinding of stay-at-home demand and lower temperaturesAnnual report
「In the gardening products segment, as stay-at-home demand subsided, as it did for insecticides, and temperatures were lower than normal, sales of insecticides for nuisance pests used in home vegetable gardens and elsewhere declined. However, core herbicide sales remained firm, resulting in total gardening products revenue of ¥1,714 million, down ¥66 million year on year, or 3.7%.」
While insecticides for nuisance pests declined as stay-at-home demand subsided and temperatures fell, core herbicides remained firm. Total gardening products revenue was ¥1,714 million, down 3.7% year on year. - FY2022AdvancedAnnual report
「In the gardening products segment, core herbicide sales remained strong throughout the year, resulting in total gardening products revenue of ¥4,134 million.」
For gardening products, a growth category, strong core herbicide sales resulted in full-year revenue of ¥4,134 million. - FY2022-Q3AdvancedAnnual report
「In the gardening products segment, herbicide sales, the core product category, remained strong, resulting in total gardening products revenue of ¥3,143 million.」
For gardening products, a growth category, the company disclosed strong sales of core herbicides and cumulative revenue of ¥3,143 million. - FY2022-Q2AdvancedAnnual report
「In the gardening products segment, sales of herbicides such as the new Weed Killer Shower S grew. Sales of core insecticides and fungicides and insecticides for nuisance pests also remained strong. As a result, total gardening products revenue was ¥2,687 million.」
New products were launched in the gardening products growth category, with strong sales of herbicides, insecticides and fungicides, and insecticides for nuisance pests, and segment revenue of ¥2,687 million. - FY2022-Q1AdvancedAnnual report
「In the insecticide segment, favorable weather conditions supported the overall domestic insecticide market, while new products such as Insect Repellent Barrier Black 3X Power contributed to sales growth amid increased time spent at home due to the COVID-19 pandemic and recommendations to ventilate indoor spaces. As a result, sales were ¥7,784 million. In the gardening products segment, herbicide sales, including the new Weed Killer Shower S, grew as people continued to spend more time at home. Sales of core insecticides and fungicides and insecticides for nuisance pests also remained strong. As a result, total gardening products revenue was ¥1,781 million.」
New products were launched in the growth categories of insecticides and gardening products, with insecticide sales of ¥7,784 million and gardening products sales of ¥1,781 million. - FY2021AdvancedAnnual report
「Total gardening products revenue increased 14.8% year on year to ¥3,079 million, up ¥397 million year on year.」
Against a backdrop of demand for home gardening, sales of growth-category products such as insecticides and fungicides, insecticides for nuisance pests and herbicides grew, resulting in a 14.8% increase in full-year gardening products revenue. - FY2021-Q3AdvancedAnnual report
「Total gardening products revenue increased 26.7% year on year to ¥2,148 million, up ¥452 million year on year.」
Against a backdrop of demand for home gardening, sales of insecticides and fungicides, insecticides for nuisance pests and herbicides grew, resulting in a 26.7% year-on-year increase in gardening products revenue. - FY2021-Q2AdvancedAnnual report
「In the gardening products segment, sales of core insecticides and fungicides and insecticides for nuisance pests grew as more people took up home gardening amid the spread of new lifestyles. Herbicide sales also remained strong. As a result, total gardening products revenue increased 26.0% year on year to ¥1,979 million, up ¥408 million year on year.」
Against a backdrop of demand for home gardening, core gardening product categories and herbicides grew, resulting in a 26.0% year-on-year increase in segment revenue. - FY2021-Q1AdvancedAnnual report
「In the gardening products segment, sales of core insecticides and fungicides and insecticides for nuisance pests grew as more people took up home gardening amid the spread of new lifestyles. Herbicide sales also remained strong. As a result, total gardening products revenue increased 40.4% year on year to ¥1,345 million, up ¥387 million year on year.」
The growth of sales of insecticides and fungicides, insecticides for nuisance pests and herbicides in the gardening products growth category is noted, along with a 40.4% increase in segment revenue. - FY2020-Q1AdvancedAnnual report
「Against this backdrop, we launched new products including Osu Dake Vape Spray Hybrid Premium, Goki Fighter Pro Strong and Goki Fighter Pro Super Catching.」
Specific new products are being launched in the growth category of insecticides. - FY2019RestatedAnnual report
「Creating high-efficiency retail displays centered on growth-category products, including battery-powered insect repellents, one-push mosquito killers, personal insect repellents and nuisance-pest products in the insecticide category」
The policy of listing specific growth categories and developing high-efficiency retail displays has been reaffirmed. - FY2019-Q2RestatedAnnual report
「In the gardening products segment, herbicide sales grew substantially, led by Insect Repellent Weed Killer Premium, which provides rapid insect-killing action and one month of insect-repellent effectiveness. However, sales of core insecticides and fungicides were affected by adverse weather, while sales of ant-related products, which had increased following last year's invasive fire ant scare, declined from the previous year. As a result, total gardening products revenue decreased 2.3% year on year to ¥1,644 million, down ¥39 million year on year.」
While herbicide sales, led by new products, continued to grow, total gardening products revenue declined due to adverse weather and other factors. - FY2019-Q1AdvancedAnnual report
「In the gardening products segment, herbicide sales grew substantially, led by Insect Repellent Weed Killer Premium, which provides rapid insect-killing action and one month of insect-repellent effectiveness and kills weeds down to the roots. In conjunction with the 50th anniversary of the Kadan brand, we also introduced new products such as Kadan Safe insecticide and fungicide, with more powerful spraying for greater effectiveness; Kadan Plus DX insecticide and fungicide, which can easily cover a wide area with its new trigger; and Kadan Garden Insect Killer Bait Granules, which attracts, collects and kills troublesome garden insects with a single product. These products contributed to higher sales, and total gardening products revenue increased 14.2% year on year to ¥1,135 million, up ¥141 million year on year.」
New products were added to the gardening products range, with growth in herbicides and a 14.2% increase in segment revenue demonstrating concrete progress. - FY2018RestatedAnnual report
「Creating high-efficiency retail displays centered on growth-category products, including battery-powered insect repellents, one-push mosquito killers, personal insect repellents and nuisance-pest products in the insecticide category」
The policy of listing specific growth categories and strengthening in-store merchandising and category proposals has been reaffirmed. - FY2018-Q3AdvancedAnnual report
「Sales of our core insecticides and fungicides were affected by adverse weather in April and May, the peak of the gardening season. However, herbicide sales grew by double digits, led by Insect Repellent Weed Killer, a herbicide offering Japan's first rapid insect-killing action and one month of insect-repellent effectiveness. New products such as Kadan Double Jet for Bees and Horseflies, which stops their wingbeats and movement and kills them quickly, and Kadan Wasp Bazooka Jet for wasps also contributed to higher sales. As a result, total gardening products revenue increased 7.5% year on year to ¥1,791 million, up ¥125 million year on year.」
Sales contributions from new products continued in addition to existing herbicides, resulting in a 7.5% year-on-year increase in gardening products revenue. - FY2018-Q2AdvancedAnnual report
「Sales of our core insecticides and fungicides were affected by adverse weather in April and May, the peak of the gardening season. However, herbicide sales grew by double digits, led by Insect Repellent Weed Killer, a herbicide offering Japan's first rapid insect-killing action and one month of insect-repellent effectiveness. New products such as Kadan Double Jet for Bees and Horseflies, which stops their wingbeats and movement and kills them quickly, and Kadan Wasp Bazooka Jet for wasps also contributed to higher sales. As a result, total gardening products revenue increased 13.6% year on year to ¥1,683 million.」
New products were added to the gardening products range, with herbicide sales growing by double digits and segment revenue increasing 13.6%, demonstrating concrete progress. - FY2018-Q1AdvancedAnnual report
「In the gardening products segment, sales of our core insecticides and fungicides were affected by adverse weather in April and May, the peak of the gardening season. However, herbicide sales grew by double digits, led by Insect Repellent Weed Killer, a herbicide offering Japan's first rapid insect-killing action and one month of insect-repellent effectiveness, resulting in」
In the gardening products growth category, the new Insect Repellent Weed Killer was launched, and herbicide sales grew by double digits. - FY2017-Q3RestatedAnnual report
「In 2016, we launched new products in the "Effectiveness Premium Series," including the hanging insect repellent "Insect Repellent Barrier Premium," which is 5 times more effective than conventional products, and the "Fumakilla Insect Repellent Aroma Incense Jumbo," whose fragrance and effectiveness last for approximately 11 hours.」
The launch of new products with quantified performance specifications in the growth category is being repeated with the same content. - FY2017-Q2AdvancedAnnual report
「In 2016, we launched new products in the "Effectiveness Premium Series," including the hanging insect repellent "Insect Repellent Barrier Premium," which is 5 times more effective than conventional products, and the "Fumakilla Insect Repellent Aroma Incense Jumbo," whose fragrance and effectiveness last for approximately 11 hours.」
Additional new products with quantified performance specifications are being launched in the growth category of insecticides. - FY2017-Q1AdvancedAnnual report
「We launched new products in the Effective Premium Series, including the hanging insect repellent Insect Repellent Barrier Premium, which is 5 times as effective as conventional products, and Fumakilla Insect Repellent Aroma Jumbo Coils, whose fragrance and effectiveness last approximately 11 hours.」
New products with clearly stated performance specifications are being launched in the growth category of insecticides. - FY2016First statedAnnual report
「Strengthening growth categories, including battery-powered insect repellents, one-push mosquito killers, stationary insect repellents and nuisance-pest products in the insecticide category, and expanding the product lineup to meet consumer needs」
The policy is to specify growth categories and strengthen product assortment and in-store proposals.