Strengthening the Fumakilla Brand and Sales Capabilities
First written in FY2016. 9 of 29 entries say "Restated". Latest entry: FY2026.
The whole theme swung hardest in 2020: 4 of 35 companies on the "Worse" side.
1 other company's latest entry also says "Other".
- FY2026Higher selling, general and administrative expenses due to increased promotional expenses and personnel costsAnnual report
「SG&A expenses increased 9.2% year on year to ¥21,741 million as a result of higher sales promotion costs, personnel costs and other expenses.」
SG&A expenses increased 9.2% year on year due to higher sales promotion costs, personnel costs and other expenses. - FY2026-H1Continued increase in SG&A expenses due to overseas advertising investment and higher personnel costsAnnual report
「SG&A expenses increased 1.7% year on year to ¥10,342 million due to aggressive overseas advertising investment and higher personnel costs, among other factors.」
SG&A expenses increased 1.7% year on year due to overseas advertising investment and higher personnel costs. As in the previous interim period, the increase in SG&A expenses due to overseas advertising investment and higher personnel costs is noted. - FY2025-H1Increase in SG&A expenses due to overseas advertising investment and higher personnel costsAnnual report
「SG&A expenses increased 11.3% year on year to ¥10,173 million due to aggressive overseas advertising investment and higher personnel costs, among other factors.」
SG&A expenses increased 11.3% year on year due to overseas advertising investment and higher personnel costs. - FY2024Continued increase in SG&A expenses due to personnel and sales promotion costsAnnual report
「Selling, general and administrative expenses increased 11.1% year on year to ¥17,607 million as a result of higher personnel and sales promotion costs, among other factors.」
While investing in sales promotion costs and other expenses, SG&A expenses increased 11.1% year on year due to higher personnel and sales promotion costs, among other factors. - FY2024-Q3Continued increase in SG&A expenses due to personnel and sales promotion costsAnnual report
「SG&A expenses increased 6.7% year on year to ¥13,355 million as a result of higher personnel and sales promotion costs, among other factors.」
SG&A expenses increased 6.7% year on year due to higher personnel and sales promotion costs, among other factors. - FY2024-Q2Increase in SG&A expenses due to personnel and sales promotion costsAnnual report
「SG&A expenses increased 4.9% year on year to ¥9,142 million as a result of higher personnel and sales promotion costs, among other factors.」
SG&A expenses increased 4.9% year on year due to higher personnel and sales promotion costs, among other factors. - FY2023Increase in SG&A expenses following the consolidation of European subsidiariesAnnual report
「Selling, general and administrative expenses increased across the board, partly because 3 companies in Italy were newly consolidated subsidiaries, rising 17.5% year on year to ¥15,847 million.」
While promoting the efficient and effective use of SG&A expenses, SG&A expenses increased 17.5% year on year due to the newly consolidated 3 Italian companies and other factors. - FY2023-Q3Continued increase in SG&A expenses due to more subsidiaries and higher crude oil pricesAnnual report
「SG&A expenses increased 28.0% year on year to ¥12,687 million. This was due to higher expenses such as personnel costs following the increase in consolidated subsidiaries, as well as higher transportation expenses resulting from increased freight costs due to continued high crude oil prices from the previous fiscal year.」
Personnel and transportation expenses continued to increase due to the growth in consolidated subsidiaries and higher crude oil prices, resulting in a 28.0% year-on-year increase in SG&A expenses. - FY2023-Q2Increase in SG&A expenses due to more subsidiaries and higher crude oil pricesAnnual report
「SG&A expenses increased 28.7% year on year to ¥8,819 million. This was due to higher expenses such as personnel costs following the increase in consolidated subsidiaries, as well as higher transportation expenses resulting from increased freight costs due to continued high crude oil prices from the previous fiscal year.」
While promoting the efficient use of SG&A expenses, SG&A expenses increased 28.7% year on year due to the increase in consolidated subsidiaries, personnel costs and transportation expenses resulting from higher crude oil prices. - FY2023-Q1Increase in SG&A expenses (subsidiaries and transportation costs)Annual report
「Although we worked to reduce SG&A expenses by using advertising and sales promotion expenses efficiently, expenses such as personnel costs increased as the number of consolidated subsidiaries grew. In addition, transportation costs increased as freight costs rose due to continued high crude oil prices from the previous fiscal year. As a result, SG&A expenses increased 19.1% year on year to ¥4,476 million.」
While noting efforts to use and reduce advertising and sales promotion expenses efficiently, SG&A expenses increased 19.1% year on year due to the increase in consolidated subsidiaries, personnel costs and transportation expenses resulting from higher crude oil prices. - FY2022-Q3RestatedAnnual report
「Selling, general and administrative expenses totaled ¥9,889 million as a result of active investment in advertising and promotional expenses, together with increases in personnel, freight and other costs.」
Continued active investment in advertising and promotional expenses to build brand recognition and promote sales. - FY2022-Q2AdvancedAnnual report
「Selling, general and administrative expenses totaled ¥6,835 million as a result of active investment in advertising and promotional expenses, together with increases in personnel, freight and other costs.」
Selling, general and administrative expenses totaled ¥6,835 million following active investment in advertising and promotional expenses related to brand strengthening and sales promotion. - FY2022-Q1RestatedAnnual report
「Selling, general and administrative expenses totaled ¥3,750 million as a result of active investment in advertising and promotional expenses, together with increases in personnel, freight and other costs.」
Continued active investment in advertising and promotional expenses to build brand recognition and promote sales. - FY2021RestatedAnnual report
「As business activities gradually returned to normal after the lifting of the COVID-19 state of emergency, the company stepped up advertising and sought to build brand recognition, resulting in higher expenses and a 6.1% year-on-year increase in selling, general and administrative expenses to ¥11,995 million.」
Continuing measures to step up advertising and build brand recognition as business activities return to normal. - FY2021-Q3Higher selling, general and administrative expenses as advertising resumedAnnual report
「As business activities gradually returned to normal after the lifting of the COVID-19 state of emergency, expenses increased as the company stepped up advertising to build brand recognition, and selling, general and administrative expenses increased 0.3% year on year to ¥8,320 million.」
As business activities restricted during the COVID-19 pandemic returned to normal, the company stepped up advertising to build brand recognition, resulting in a 0.3% year-on-year increase in selling, general and administrative expenses. - FY2021-Q2Selling, general and administrative expenses continued to decline, but the decrease narrowedAnnual report
「With business activities restricted during the COVID-19 pandemic, expenses declined significantly, and selling, general and administrative expenses decreased 6.6% year on year to ¥5,622 million.」
Selling, general and administrative expenses continued to decline, but the year-on-year decrease narrowed from 14.5% in the first quarter to 6.6%. - FY2021-Q1AdvancedAnnual report
「With business activities restricted during the COVID-19 pandemic, expenses declined significantly, and selling, general and administrative expenses decreased 14.5% year on year to ¥2,945 million.」
The company disclosed specific results for efficient management of selling, general and administrative expenses, which decreased 14.5% year on year amid restrictions on business activities. - FY2020-Q3Continued reduction in selling, general and administrative expenses, with the decline narrowingAnnual report
「As a result of efforts to operate and economize on expenses efficiently, selling, general and administrative expenses decreased significantly, falling 2.7% year on year to ¥8,292 million.」
Selling, general and administrative expenses continued to decline through efficient expense management and economies, although the year-on-year decrease narrowed to 2.7%. - FY2020-Q2Shift to reducing selling, general and administrative expensesAnnual report
「As a result of efforts to operate and reduce expenses efficiently, selling, general and administrative expenses decreased significantly, falling 2.9% year on year to ¥6,020 million.」
Although active investment in advertising and promotional expenses had been reported through the previous fiscal year, selling, general and administrative expenses decreased 2.9% year on year in the current cumulative quarter as a result of greater expense efficiency and reductions. - FY2019RestatedAnnual report
「While seeking to strengthen the Fumakilla brand through strategic and focused investment of management resources, we will work to improve sales efficiency by creating retail spaces centered on growth-category products, making category proposals and thoroughly conducting distribution and product-introduction negotiations; strengthen relationships with existing business partners and develop new customers; strengthen marketing and sales capabilities by using sales information; and conduct sales activities with emphasis on profitability.」
Sales and marketing initiatives, including brand strengthening, retail-space development, stronger business-partner relationships and use of sales information, are listed again. - FY2019-Q3AdvancedAnnual report
「As a result of efforts to operate expenses efficiently, selling, general and administrative expenses decreased 9.2% year on year to ¥8,519 million.」
Efficient expense management reduced selling, general and administrative expenses by 9.2% year on year. - FY2019-Q2Selling, general and administrative expenses reduced through greater expense efficiencyAnnual report
「As a result of efforts to operate expenses efficiently, selling, general and administrative expenses decreased 1.2% year on year to ¥6,199 million.」
Selling, general and administrative expenses, including brand-building and sales-promotion costs, decreased 1.2% year on year as a result of efficient expense management. - FY2019-Q1RestatedAnnual report
「Selling, general and administrative expenses increased 18.2% year on year to ¥3,703 million. This reflected active investment in advertising and promotional expenses to strengthen the brand and promote sales, as well as higher personnel costs, despite efforts to operate expenses efficiently.」
Continuing active investment in advertising and promotional expenses to strengthen the brand and promote sales. - FY2018RestatedAnnual report
「While seeking to strengthen the Fumakilla brand through strategic and focused investment of management resources, we will work to improve sales efficiency by creating retail spaces centered on growth-category products, making category proposals and thoroughly conducting distribution and product-introduction negotiations; strengthen relationships with existing business partners and develop new customers; strengthen marketing and sales capabilities by using sales information; and conduct sales activities with emphasis on profitability.」
Continuing sales and marketing initiatives, including brand strengthening, retail-space development, stronger business-partner relationships and use of sales information. - FY2018-Q3RestatedAnnual report
「Selling, general and administrative expenses increased 21.7% year on year to ¥9,382 million. This reflected active investment in advertising and promotional expenses to strengthen the brand and promote sales, as well as higher personnel and freight costs, despite efforts to operate expenses efficiently.」
Continuing measures involving active investment in advertising and promotional expenses to strengthen the brand and promote sales. - FY2018-Q2RestatedAnnual report
「Selling, general and administrative expenses increased 20.9% year on year to ¥6,272 million. This reflected active investment in advertising and promotional expenses to strengthen the brand and promote sales, as well as higher personnel and freight costs, despite efforts to operate expenses efficiently.」
Continuing measures involving active investment in advertising and promotional expenses to strengthen the brand and promote sales. - FY2018-Q1RestatedAnnual report
「Selling, general and administrative expenses increased 13.1% year on year to ¥3,132 million. This reflected active investment in advertising and promotional expenses to strengthen the brand and promote sales, as well as higher personnel and freight costs, despite efforts to operate expenses efficiently.」
Reaffirming the active investment in advertising and promotional expenses to strengthen the brand and promote sales. - FY2017-Q3AdvancedAnnual report
「Selling, general and administrative expenses increased 11.4% year on year to ¥7,711 million. This reflected higher advertising expenses from active advertising and promotional activities to strengthen the brand, active investment in sales promotion expenses to further strengthen sales activities, higher freight costs accompanying the increase in sales, and other factors, despite efforts to operate expenses efficiently.」
Specific measures to strengthen sales, including advertising and promotional activities to enhance the brand and active investment in sales promotion expenses. - FY2016First statedAnnual report
「While seeking to strengthen the Fumakilla brand through strategic and focused investment of management resources, we will make sales activities more visible as part of strengthening our sales capabilities, and work to reinforce and continuously develop existing businesses and improve profitability.」
Measures to strengthen existing businesses and profitability through focused brand investment, greater visibility into sales activities and stronger sales capabilities.