Standardization of High-End Products, New Applications, and Overseas Market Development
First written in FY2016. 8 of 13 entries say "Advanced", first in FY2020-Q2. Latest entry: 2026-10-27.
30 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「As part of efforts to strengthen its sales capabilities, the company reorganized its sales division into the First Sales Division, responsible for connectors, semiconductors and lead frames, and the Second Sales Division, responsible for PCBs and package substrates. This is intended to raise expertise in each field, promote customer-focused sales, and strengthen its proposal and response capabilities.」
To develop overseas markets, high-end products and new applications, the company reorganized its sales division by application area and moved to a structure designed to enhance expertise and customer-focused proposal and response capabilities. - 2026-06-02AdvancedGeneral Meetings of Shareholders
「Against this backdrop, as part of efforts to strengthen our sales capabilities, we reorganized our sales divisions by splitting them into the First Sales Division, responsible for connectors, semiconductors and lead frames, and the Second Sales Division, responsible for PCBs and package substrates.」
Reorganized the sales divisions by application and product area, specifically strengthening expertise and customer-focused sales. - FY2025AdvancedAnnual report
「The company will establish a collaborative framework with surface-treatment chemical and equipment manufacturers. It will also raise awareness of its new technologies and brand through activities such as presentations at international academic conferences, participation in technology consortia and exhibiting at overseas trade shows, with the aim of acquiring new customers and expanding its business.」
The company’s sales and market-development initiatives in growth fields have expanded to specific measures involving collaboration with chemical and equipment manufacturers and the use of academic conferences, consortia and overseas trade shows. - FY2023RestatedAnnual report
「The company regards expanding market share in Japan and overseas through timely product offerings as central to its growth strategy. It is conducting marketing activities targeting leading manufacturers in Japan and overseas, actively proposing environmentally responsive products such as resource-saving processes and performance improvements through total-process solutions developed in collaboration with surface-treatment chemical and equipment manufacturers, with the aim of increasing sales and profit.」
The company continues its sales strategy of expanding market share among leading manufacturers in Japan and overseas through environmentally responsive products and total-process proposals. - FY2021AdvancedAnnual report
「Overseas sales for the fiscal year accounted for approximately 54.3% of total sales.」
Amid its focus on developing overseas markets, the overseas sales ratio rose from 51.1% in the previous fiscal year to 54.3%. - FY2021-Q2AdvancedAnnual report
「By export region, business remained firm across all regions. In Taiwan in particular, shipments of precious-metal products containing palladium contributed to higher sales.」
The company stated that business remained firm across its overseas regions, while shipments of palladium-containing products in Taiwan contributed to higher sales. - FY2020RestatedAnnual report
「The company will highlight the advantages of its products and promote high-end products as the de facto standard, independently of economic and industry cycles, to gain market share and increase gross profit, enter new applications, and expand sales with a focus on overseas markets. In addition, as a base for developing new technologies, it will strengthen intercompany networks that facilitate interaction with the R&D teams of major electronic equipment and device manufacturers.」
In addition to standardizing high-end products, developing new applications and overseas markets, the company continues to strengthen its networks with manufacturers’ R&D teams as part of its sales and technology strategy. - FY2020-Q2AdvancedAnnual report
「By export region, sales expansion progressed in Thailand and Vietnam, and business remained on a steady track.」
The company stated that overseas sales expansion in Thailand and Vietnam progressed and business remained on a steady track. - FY2018RestatedAnnual report
「① Strengthening sales activities to support overseas market expansion ② Developing new applications for precious-metal plating ③ Entering new business fields」
The company continues its strategy of pursuing overseas market expansion, new applications and entry into new business fields through marketing, technical support and market research. - FY2017RestatedAnnual report
「The company will work to develop new markets through both marketing and technical support. The application range of precious-metal plating technologies is expanding beyond personal computers, mobile phones and digital cameras to game consoles, wearable devices and other products.」
The company continues to pursue the development of overseas markets, new applications and new businesses through marketing and technical support. - FY2016First statedAnnual report
「The company’s basic sales policy is to promote its high-end products as the de facto standard, independently of economic and industry cycles, by highlighting their advantages, thereby gaining market share and increasing gross profit; enter new applications; and expand sales of existing products by assigning personnel with a focus on overseas markets, particularly China and Southeast Asia.」
In sales, the company combines the standardization of high-value-added products, new applications, and personnel assignments to specific overseas regions.