Increasing awareness of Almado, eggshell membrane and type III collagen
First written in FY2021. 11 of 15 entries say "Advanced", first in FY2022-Q1. Latest entry: 2026-08-14.
The whole theme swung hardest in 2019: 2 of 18 companies on the "Worse" side.
18 other companies' latest entry also says "Advanced".
- 2026-08-14AdvancedEarnings presentation
「有名タレントを新たに起用し、新規顧客層の開拓を推進する」
新タレントの起用に加え、地上波TV通販やTikTokライブ販売を活用した新規顧客層の開拓を計画している。 - FY2026-H1AdvancedAnnual report
「Following the airing of a television commercial for men's skincare products containing eggshell membrane, direct-to-consumer (EC) recorded all-time highs in new customer acquisition and recurring members, and revenue increased year on year.」
A television commercial for men's skincare products containing eggshell membrane was launched as a new awareness-building initiative, resulting in all-time highs in new customer acquisition and recurring members through direct-to-consumer EC. - FY2025-H1AdvancedAnnual report
「Direct-to-consumer (EC) customer acquisition reached a record high as a result of strengthening advertising operations and taking other measures aimed at further increasing awareness of eggshell membrane products.」
It states that new customer acquisition through direct-to-consumer EC reached a record high as a result of strengthening advertising operations and taking other measures. - FY2024-Q3RestatedAnnual report
「We aired a new television commercial aimed at further increasing awareness of eggshell membrane serum, but the number of new direct-to-consumer (EC) customers acquired declined year on year.」
The new television commercial continues to air, but the number of new customers acquired through direct sales has declined year on year. There was no substantive change from the prior quarter in the explanation of the measure and its results. - FY2024-Q2RestatedAnnual report
「We aired a new television commercial aimed at further increasing awareness of eggshell membrane serum, but the number of new direct-to-consumer (EC) customers acquired declined year on year.」
A new television commercial was aired as a measure to increase awareness of eggshell membrane serum, but the number of new customers acquired through direct sales declined year on year. There was no substantive change from the prior quarter in the explanation of the measure and its results. - FY2024-Q1AdvancedAnnual report
「We aired a new television commercial aimed at further increasing awareness of eggshell membrane serum, but the number of new direct-to-consumer (EC) customers acquired declined year on year.」
It states that a new television commercial was aired as a measure to increase awareness of eggshell membrane serum, but the number of new customers acquired declined year on year. - FY2023AdvancedAnnual report
「New customer acquisition through direct-to-consumer (EC) sales increased strongly to a record high as a result of strengthening advertising operations and taking other measures aimed at further increasing awareness of eggshell membrane products.」
Advertising operations continued to be strengthened, and direct-to-consumer (EC) revenue was ¥3,309.259 million, or 164.0% of the prior-year period. Advertising expenses increased to ¥1,761.017 million. - FY2023-Q3AdvancedAnnual report
「The number of new direct-to-consumer customers acquired increased as a result of airing a television commercial aimed at further increasing awareness of eggshell membrane serum.」
It states that a television commercial was aired as a measure to increase awareness of eggshell membrane serum, resulting in an increase in new direct-to-consumer customer acquisition. - FY2023-Q2AdvancedAnnual report
「New customer acquisition through direct sales increased as a result of airing a television commercial aimed at further increasing awareness of eggshell membrane serum.」
It states that television advertising continued as a measure to increase awareness of eggshell membrane serum, resulting in an increase in new customer acquisition through direct sales. Advertising expenses were ¥1,277.044 million. - FY2023-Q1AdvancedAnnual report
「The number of new direct-to-consumer customers acquired increased as a result of airing a television commercial aimed at further increasing awareness of eggshell membrane serum.」
It states that a television commercial was aired as a measure to increase awareness of eggshell membrane serum, resulting in an increase in new direct-to-consumer customer acquisition. - FY2022AdvancedAnnual report
「New customer acquisition through direct sales was strong as a result of strengthening advertising operations and taking other measures aimed at further increasing awareness of eggshell membrane products.」
It explains that advertising operations continued to be strengthened and new customer acquisition through direct sales remained strong. Advertising expenses for the fiscal year were ¥1,143.317 million. - FY2022-Q3RestatedAnnual report
「We strengthened advertising operations and took other measures aimed at further increasing awareness of eggshell membrane products. New customer acquisition through direct sales was strong, while performance remained steady in external sales, including an increase in shipments to OEM customers year on year.」
It continues to describe stronger advertising operations to increase awareness of eggshell membrane products and strong new customer acquisition through direct sales. - FY2022-Q2AdvancedAnnual report
「Against this backdrop, direct sales of new customers performed well, supported by increased advertising aimed at raising awareness of eggshell membrane products, while external sales also progressed steadily, with shipments to OEM customers increasing year on year.」
It states that advertising operations continued to be strengthened and new customer acquisition through direct sales remained strong. Advertising expenses for the cumulative second quarter were ¥690.715 million. - FY2022-Q1AdvancedAnnual report
「Against this backdrop, we strengthened advertising operations and renewed our website to further increase awareness of eggshell membrane products. New customer acquisition through direct sales was strong, while TV shopping also progressed steadily, with sales of the full-body beauty supplement “TO-Ⅱ” exceeding plan.」
It states that advertising operations were strengthened and the website was renewed, resulting in strong new customer acquisition through direct sales. - FY2021First statedAnnual report
「We believe it is necessary to strengthen advertising initiatives to increase awareness of “Almado,” “eggshell membrane” and “type III collagen” and establish the brand image. Through proactive advertising, we will work to improve customer acquisition efficiency and expand scale.」
Measures include advertising, website design, product package renewals, and brand building through advertising and PR messages.