Establishing New Product Series for an Aging Society
First written in FY2016. 6 of 17 entries say "Advanced", first in FY2017. Latest entry: FY2021-Q3.
0 other companies' latest entry also says "Other".
- FY2021-Q3Class S line misses plan; impact of KASUI launchAnnual report
「Haircare product sales exceeded the previous year, despite sales of the existing Re:>>> Basic Line and Class S line falling short of plan, supported by the impact of the launch of the new KASUI product. As a result, sales for the cumulative third quarter of the current consolidated fiscal year were ¥2,106 million, up 15.0% year on year.」
Although the Class S line, including products for mature women, fell short of plan, the overall haircare segment exceeded the previous year, driven by the impact of the KASUI launch. - FY2021-Q2Class S line misses planAnnual report
「Within Re:>>>, the Class S line fell short of plan, while the Basic Line performed steadily.」
The Class S line, developed as a product line for mature women and anti-aging care, fell short of plan, with the results differing from those of the Basic Line. - FY2021-Q1Class S line strugglesAnnual report
「Within Re:>>>, the Class S line struggled compared with the previous fiscal year, while the Basic Line performed steadily.」
The Class S line, developed as a product line for mature women and anti-aging care, is described as having struggled during the quarter compared with the previous fiscal year. - FY2020Haircare sales decline as the impact of the Class S launch runs its courseAnnual report
「Haircare product sales declined because the new campaign system introduced in the current consolidated fiscal year took time to gain traction, in addition to the decline following the year-end rush demand under the previous system, and because the waning impact of the Class S launch in the previous consolidated fiscal year was greater than expected. As a result, sales for the consolidated fiscal year were ¥2,327 million, down 16.6% from the previous fiscal year.」
For Class S, developed as a product line for mature women and anti-aging care, the waning impact of the launch was greater than expected and was cited as a factor behind the full-year decline in haircare sales. - FY2020-Q3Continued sluggish sales of products launched in the previous fiscal yearAnnual report
「Haircare product sales declined because the new campaign system introduced in the current fiscal year took time to gain traction, in addition to the impact of year-end rush demand under the previous system, and sales of products launched in the previous fiscal year continued to fall short of expectations. As a result, sales for the cumulative third quarter of the current consolidated fiscal year were ¥1,831 million, down 15.2% year on year.」
Sales of products launched in the previous fiscal year, including those targeting mature women, continued to fall short of expectations, resulting in a 15.2% year-on-year decline in haircare sales. - FY2020-Q2Sales of products launched in the previous fiscal year remain sluggishAnnual report
「Haircare product sales declined because the new campaign system introduced in the current fiscal year took time to gain traction, in addition to the impact of year-end rush demand under the previous system, and sales of products launched in the previous fiscal year fell short of expectations. As a result, sales for the cumulative second quarter of the current consolidated fiscal year were ¥1,112 million, down 24.6% year on year.」
Sales of products launched in the previous fiscal year, including those targeting an aging society and mature women, fell short of expectations, resulting in a 24.6% year-on-year decline in haircare sales. - FY2020-Q1Class S sales normalize; haircare sales declineAnnual report
「Haircare product sales declined because the new campaign system introduced in the current fiscal year took time to gain traction, in addition to the impact of year-end rush demand under the previous system and the normalization of sales of the Class S series launched in the previous fiscal year. As a result, sales for the cumulative first quarter of the current consolidated fiscal year were ¥535 million, down 29.7% year on year.」
Sales of Class S, the product line for mature women, normalized, while delays in the adoption of the new campaign system and other factors contributed to a 29.7% year-on-year decline in haircare sales. - FY2019AdvancedAnnual report
「For the Class S series, professional-use products were launched in March last year, followed by regular sizes and refill eco-pack products. The series was developed to meet the needs of mature women concerned about changes in hair texture with age, focusing on anti-aging care in addition to damage care.」
For the product line targeting mature women and addressing anti-aging care, the Company expanded the Class S lineup by launching regular sizes and refills following its professional-use products. - FY2019-Q3RestatedAnnual report
「Haircare product sales increased as sales of the new Class S series remained solid and, during the cumulative third quarter of the current consolidated fiscal year, the impact of internal competition with existing series was lower than expected. As a result, sales for the period were ¥2,160 million, up 19.7% year on year.」
The Company reaffirms the solid sales of Class S, developed as a product line for mature women and anti-aging care, and the increase in haircare sales. - FY2019-Q2RestatedAnnual report
「Haircare product sales increased as sales of the new Class S series remained solid and, during the cumulative second quarter of the current consolidated fiscal year, the impact of internal competition with existing series was lower than expected. As a result, sales for the period were ¥1,476 million, up 28.2% year on year.」
The Company reaffirms the solid sales of Class S, developed as a product line for mature women and anti-aging care, and the increase in haircare sales, but does not indicate a new launch phase. - FY2019-Q1AdvancedAnnual report
「Haircare product sales increased as sales of the new Class S series remained solid and, during the cumulative first quarter of the current consolidated fiscal year, the impact of internal competition with existing series was lower than expected. As a result, sales for the period were ¥761 million, up 32.7% year on year.」
Solid sales of Class S, developed as a product line for mature women and anti-aging care, drove a 32.7% year-on-year increase in haircare sales. - FY2018AdvancedAnnual report
「The Class S series was developed to meet the needs of mature women concerned about changes in hair texture with age, focusing on anti-aging care in addition to damage care.」
For products targeting mature women and addressing aging care, the Company has progressed to launching the Class S series, which addresses anti-aging care in addition to the DJ series. - FY2018-Q3RestatedAnnual report
「Skincare product sales remained solid, supported by sales of the new Diamond J (DJ) series.」
The Company states that sales of the DJ series, developed for an aging society, remain solid, but does not indicate a new launch phase or achievement of numerical targets. - FY2018-Q2AdvancedAnnual report
「Skincare product sales remained solid, supported by continued sales of the new Diamond J (DJ) series. As a result, sales for the cumulative second quarter of the current consolidated fiscal year were ¥1,031 million, up 5.4% year on year.」
Continued solid sales of the DJ series, developed for an aging society, drove a 5.4% year-on-year increase in skincare sales. - FY2018-Q1AdvancedAnnual report
「Skincare product sales remained solid, supported by sales of the new Diamond J (DJ) series. As a result, sales for the cumulative first quarter of the current consolidated fiscal year were ¥548 million, up 5.9% year on year.」
Solid sales of the DJ series, developed for an aging society, drove a 5.9% year-on-year increase in skincare sales. - FY2017AdvancedAnnual report
「The Diamond J (DJ) series was created based on our skincare product concept and after thoroughly exploring and reflecting the concerns and aspirations of women such as these. The series is a high-quality line targeting women aged 50 and over and offering functional moisturization and anti-aging care with a limited number of items.」
The DJ series, developed for an aging society and targeting women aged 50 and over, was launched, with 5 products released from April 2016 onward. - FY2016First statedAnnual report
「As a next-generation development initiative, we worked to establish a new series for an aging society through simple, high-quality development that proposes functional moisturization and anti-aging care with a limited number of products.」
The Company identifies population aging as a product-development theme and is pursuing products that propose functional moisturization and anti-aging care with a limited number of items.