Noevir Holdings (4928) · InitiativeDropped
Proactive Marketing Investment in the Cosmetics Business
First written in FY2017. 1 of 2 entries say "Dropped", first in FY2018. Latest entry: FY2018.
2entries
2years
0from disclosures
How it moved
Same theme, other companies
Profitability Improvement Through Upfront Investment and Market DevelopmentA theme 34 companies write about · 3 as a headwind · 32 as a tailwind
The whole theme swung hardest in 2026: 4 of 18 companies on the "Worse" side.
0 other companies' latest entry also says "Dropped".
Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Showing 14 of the 34 companies compared. The sentences above are computed from all 34.Full recordFilings, disclosures and news, newest first
- FY2018DroppedAnnual report
「Total selling, general and administrative expenses 25,896」
Selling, general and administrative expenses for the full fiscal year are stated, but the explicit reference from the previous period to active investment in marketing expenses for the cosmetics business has not been repeated. - FY2017First statedAnnual report
「Selling, general and administrative expenses increased by ¥296 million from the previous consolidated fiscal year to ¥25,775 million, up 1.2% year on year. This was due to the active investment of marketing expenses in the cosmetics business.」
The company explains that it actively invested in marketing expenses to support growth in the cosmetics business.