Toiletry-Centered Product Mix and Declining Sales Mix of Hair Color Products
First written in FY2017-Q2. 1 of 35 entries say "Restated". Latest entry: 2026-09-17.
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- 2026-09-17OtherEarnings
「Toiletries 1,149 68.5 1,232 70.5 82 7.2」
The sales mix of toiletries increased from 68.5% in the same quarter of the previous year to 70.5%. - FY2026-H1Higher toiletries mix and lower styling-product and color-product mixesAnnual report
「Toiletries 2,494 65.6 2,628 70.4 133 5.4 Hair styling products 908 23.9 727 19.5 △181 △20.0 Hair color products 143 3.8 114 3.0 △29 △20.8」
Year on year, toiletries’ sales mix increased from 65.6% to 70.4%, while hair styling products’ share declined from 23.9% to 19.5% and hair color products’ share fell from 3.8% to 3.0%. - FY2025Higher share of hair styling productsAnnual report
「Toiletries 6,854 68.8 Hair styling products 2,195 22.0 Hair color products 286 2.9 Hair growth products 452 4.5」
In the fiscal year ended March 2025, toiletries’ share declined to 68.8%, while hair styling products’ share increased to 22.0%. Sales of hair styling products rose 32.1% from the previous fiscal year. - FY2025-H1Product-mix changeAnnual report
「Toiletries 2,549 71.1 2,494 65.6 △55 △2.2 Hair styling products 665 18.6 908 23.9 242 36.5」
Year on year, toiletries’ share declined from 71.1% to 65.6%, while hair styling products’ share increased from 18.6% to 23.9%. The product mix remains centered on toiletries, but hair styling products account for a growing share. - FY2024Updated product mixAnnual report
「Toiletries 6,623 70.7 7,121 73.5 Hair styling products 1,624 17.3 1,661 17.2 Hair color products 314 3.4 259 2.7 Hair growth products 602 6.4 454 4.7」
For the full year, toiletries’ share increased to 73.5%, while hair color products accounted for 2.7% and hair growth products for 4.7%. - FY2024-Q3Higher shares of toiletries and hair styling products, lower shares of hair color and hair growth productsAnnual report
「Toiletries 5,357 71.1 5,678 73.4 321 6.0 Hair styling products 1,288 17.1 1,342 17.4 53 4.1 Hair color products 225 3.0 193 2.5 △31 △14.1 Hair growth products 502 6.7 375 4.9 △126 △25.2」
Year on year, toiletries’ share increased from 71.1% to 73.4% and hair styling products’ share rose from 17.1% to 17.4%, while hair color products’ share declined from 3.0% to 2.5% and hair growth products’ share fell from 6.7% to 4.9%. - FY2024-Q2Higher shares of toiletries and hair styling products, lower shares of hair color and hair growth productsAnnual report
「Toiletries 2,396 67.2 2,549 71.1 Hair styling products 622 17.5 665 18.6 Hair color products 144 4.0 119 3.3 Hair growth products 288 8.1 156 4.3」
Year on year, toiletries’ share increased from 67.2% to 71.1% and hair styling products’ share rose from 17.5% to 18.6%, while hair color products’ share declined from 4.0% to 3.3% and hair growth products’ share fell from 8.1% to 4.3%. - FY2024-Q1Higher shares of toiletries and hair styling products, lower share of hair growth productsAnnual report
「Toiletries 1,076 64.9 1,227 69.8 151 14.0 Hair styling products 288 17.4 350 19.9 62 21.6 Hair color products 63 3.8 52 3.0 △10 △17.1 Hair growth products 165 10.0 74 4.2 △91 △55.2」
Year on year, toiletries’ share increased from 64.9% to 69.8% and hair styling products’ share rose from 17.4% to 19.9%, while hair growth products’ share declined from 10.0% to 4.2%. - FY2023Full-year confirmation of the decline in toiletries’ share and the expansion of hair growth productsAnnual report
「Toiletries 7,042 76.2 6,623 70.7 △418 △5.9 Hair styling products 1,394 15.1 1,624 17.3 230 16.6 Hair growth products 261 2.8 602 6.4 340 130.0」
For the full year, toiletries’ share declined from 76.2% to 70.7%, while hair growth products expanded from 2.8% to 6.4%. Hair styling products also increased from 15.1% to 17.3%. - FY2023-Q3Lower toiletry mix and expansion in hair-growth productsAnnual report
「Toiletries 5,751 77.0 5,357 71.1 △394 △6.9 Styling products 1,092 14.6 1,288 17.1 196 17.9 Colorants 237 3.2 225 3.0 △11 △4.9 Hair-growth products 218 2.9 502 6.7 284 130.3」
In the cumulative period through the third quarter, toiletries’ share declined from 77.0% to 71.1%, while hair growth products expanded from 2.9% to 6.7% and hair styling products increased from 14.6% to 17.1%. - FY2023-Q2Lower toiletry mix and expansion in hair-growth productsAnnual report
「Toiletries 2,992 77.3 2,396 67.2 △596 △19.9 Styling products 513 13.3 622 17.5 109 21.4 Colorants 152 3.9 144 4.0 △7 △4.8 Hair-growth products 92 2.4 288 8.1 195 210.7」
In the cumulative second quarter period, the toiletry mix declined from 77.3% to 67.2%, while hair-growth products rose from 2.4% to 8.1% and styling products from 13.3% to 17.5%. - FY2023-Q1Product-mix changeAnnual report
「Toiletries 1,653 79.3 1,076 64.9 Styling products 246 11.8 288 17.4 Colorants 68 3.3 63 3.8 Hair-growth products 42 2.0 165 10.0」
In the cumulative first quarter period, the toiletry mix declined from 79.3% to 64.9%, while the hair-growth product mix rose from 2.0% to 10.0%. - FY2022Higher toiletry mix and lower colorant mixAnnual report
「Toiletries 5,598 76.4 7,042 81.0 1,443 25.8 Colorants 311 4.3 329 3.8 17 5.8」
For the full year, the toiletry mix rose from 76.4% in the previous fiscal year to 81.0%, while the colorant mix declined from 4.3% to 3.8%. The toiletry-focused product mix strengthened further. - FY2022-Q3Higher toiletry mix and lower colorant mixAnnual report
「Toiletries 4,472 77.1 5,751 81.9 1,279 28.6 Colorants 220 3.8 237 3.4 16 7.6」
In the cumulative third quarter period, the toiletry mix rose from 77.1% to 81.9%, while the colorant mix declined from 3.8% to 3.4%. - FY2022-Q2Higher toiletry mix and lower colorant mixAnnual report
「Toiletries 2,992 81.5 Styling products 513 14.0 Colorants 152 4.2 Hair-growth products 92 2.5 Perm products 51 1.4 Other 69 1.9」
In the cumulative second quarter period, the toiletry mix rose to 81.5%, while the colorant mix declined to 4.2%. - FY2022-Q1Significant increase in the toiletry mixAnnual report
「Toiletries 871 75.4 1,653 83.6 782 89.7 Styling products 196 17.0 246 12.5 50 25.5 Colorants 54 4.7 68 3.4 14 26.3」
In the cumulative first quarter period, the toiletry mix rose from 75.4% in the same period of the previous year to 83.6%, while the colorant mix declined from 4.7% to 3.4%. - FY2021Updated product mixAnnual report
「Toiletries 5,471 73.3 5,598 72.1 127 2.3 Styling products 1,183 15.9 1,383 17.8 199 16.9 Colorants 327 4.4 311 4.0 △15 △4.8」
In the fiscal year ending March 2021, toiletries remained the largest component at 72.1%, but declined from 73.3% in the previous fiscal year. Styling products rose to 17.8%, while colorants declined to 4.0%. - FY2021-Q3Updated product mixAnnual report
「Toiletries 4,405 74.0 4,472 72.7 66 1.5 Styling products 939 15.8 1,095 17.8 156 16.7 Colorants 227 3.8 220 3.6 △7 △3.3」
In the cumulative third quarter period, the toiletry mix declined from 74.0% to 72.7%, while the styling product mix rose from 15.8% to 17.8%. The colorant mix declined from 3.8% to 3.6%. - FY2021-Q2Lower toiletry mix, higher styling product mix and slightly lower colorant mixAnnual report
「Toiletries 2,181 72.2 Styling products 512 17.0 Colorants 137 4.5 Hair-growth products 102 3.4 Perm products 52 1.8 Other 34 1.1」
Toiletries remained the largest component at 72.2%, but declined from 74.0% in the same period of the previous year. Styling products rose from 14.5% to 17.0%, while colorants edged down from 4.6% to 4.5%. - FY2021-Q1Slightly lower toiletry mix and largely unchanged colorant mixAnnual report
「Toiletries 871 72.4 Styling products 196 16.3 Colorants 54 4.5 Hair-growth products 43 3.6 Perm products 21 1.8 Other 16 1.4」
In the cumulative first quarter period, toiletries remained the largest component at 72.4%, but declined from 73.3% in the same period of the previous year. Colorants were unchanged from the same period of the previous year at 4.5%. - FY2020Higher toiletry mix and contraction in colorantsAnnual report
「Toiletries 5,471 73.3 Styling products 1,183 15.9 Colorants 327 4.4」
In the fiscal year ending March 2020, the toiletry mix rose to 73.3%, while the colorant mix declined to 4.4%, further strengthening the toiletry-focused product mix and contraction in colorants. - FY2020-Q3Higher toiletry mix and contraction in colorantsAnnual report
「Toiletries 3,888 71.4 4,405 74.0 517 13.3 Colorants 265 4.9 227 3.8 △37 △14.2」
In the cumulative third quarter period, the toiletry mix rose from 71.4% to 74.0%, while the colorant mix declined from 4.9% to 3.8%, indicating further changes in the product mix. - FY2020-Q2Higher toiletry mix and contraction in colorantsAnnual report
「Toiletries 1,883 69.6 2,351 74.0 467 24.8 Styling products 436 16.1 459 14.5 22 5.2 Colorants 167 6.2 146 4.6 △20 △12.3」
The toiletry mix rose to 74.0%, while the colorant mix declined to 4.6%. - FY2020-Q1Higher toiletry mix and contraction in colorantsAnnual report
「Toiletries 788 66.4 1,016 73.3 228 28.9 Styling products 206 17.4 202 14.6 △3 △1.9 Colorants 81 6.9 61 4.5 △19 △24.3」
In the cumulative first quarter period, the toiletry mix rose from 66.4% to 73.3%, while the colorant mix declined from 6.9% to 4.5%. - FY2019Higher toiletry mix and contraction in colorantsAnnual report
「Toiletries 4,925 70.5 Styling products 1,189 17.0 Colorants 383 5.5」
The toiletry mix rose to 70.5%, while the colorant mix declined to 5.5%, continuing the toiletry-focused product mix and contraction in colorants. - FY2019-Q3Higher toiletry mix and contraction in colorantsAnnual report
「Toiletries 3,888 71.4 Styling products 900 16.6 Colorants 265 4.9 Hair-growth products 214 3.9 Perm products 93 1.7 Other 80 1.5」
The toiletry mix rose to 71.4%, while the colorant mix declined to 4.9%, continuing the toiletry-focused product mix and contraction in colorants. - FY2019-Q2Continued changes in the product mixAnnual report
「Toiletries 1,883 69.6 Styling products 436 16.1 Colorants 167 6.2 Hair-growth products 100 3.7 Perm products 59 2.2 Other 58 2.2」
Toiletries remained the largest component at 69.6%, while the colorant mix declined to 6.2% from 6.8% in the same period of the previous year. - FY2019-Q1Continued changes in the product mixAnnual report
「Toiletries 788 66.4 Styling products 206 17.4 Colorants 81 6.9 Hair-growth products 45 3.8 Perm products 31 2.6 Other 35 2.9」
In the cumulative first quarter period, toiletries remained the largest component at 66.4%. The styling product mix declined, while the colorant and perm product mixes exceeded those of the same period of the previous year. - FY2018Updated full-year product mixAnnual report
「Toiletries 4,686 69.6 Styling products 1,177 17.5 Colorants 383 5.7 Hair-growth products 259 3.9 Perm products 126 1.9 Other 99 1.4」
For the full year, toiletries remained the largest component at 69.6%, while styling products declined to 17.5% and colorants increased to 5.7%. - FY2018-Q3Continued changes in the product mixAnnual report
「Toiletries 3,635 70.2 Styling products 899 17.4 Colorants 274 5.3 Hair-growth products 209 4.1 Perm products 78 1.5 Other 79 1.5」
Toiletries continued to account for the largest share of sales at 70.2%. Styling products and colorants increased year on year, while perm products declined. - FY2018-Q2Continued changes in the product mixAnnual report
「Toiletries 1,723 69.2 1,782 68.8 59 3.4 Styling products 397 16.0 427 16.5 29 7.4 Colorants 149 6.0 176 6.8 26 17.8」
In the cumulative second quarter period, toiletries accounted for 68.8% of sales, while styling products accounted for 16.5% and colorants for 6.8%; colorants increased 17.8% year on year. - FY2018-Q1Year-on-year increase in colorantsAnnual report
「Toiletries 749 65.9 Styling products 216 19.0 Colorants 68 6.1 Hair-growth products 44 3.9 Perm products 25 2.3 Other 32 2.8」
The toiletry mix was 65.9%, while the colorant mix rose from 5.6% in the same period of the previous year to 6.1%. This quarter's results differed from the previous trend of declining colorants. - FY2017RestatedAnnual report
「Toiletries increased ¥72 million to ¥4,512 million; styling products increased ¥85 million to ¥1,214 million; colorants decreased ¥128 million to ¥355 million; hair-growth products increased ¥13 million to ¥254 million; perm products decreased ¥19 million to ¥117 million」
Sales of toiletries and styling products increased, while sales of colorants and perm products declined, continuing the toiletry-focused product mix and contraction in colorants. - FY2017-Q3Continued changes in the product mixAnnual report
「Toiletries 3,511 71.0 Styling products 813 16.5 Colorants 247 5.0 Hair-growth products 206 4.2 Perm products 87 1.7 Other 77 1.6」
In the cumulative third quarter period, the toiletry mix rose to 71.0%, while the colorant mix declined to 5.0%. The toiletry-focused product mix and the contraction in colorants continued. - FY2017-Q2First statedAnnual report
「Toiletries: ¥1,723 million, 69.2%; styling products: ¥397 million, 16.0%; color products: ¥149 million, 6.0%; hair-growth products: ¥104 million, 4.2%; perm products: ¥54 million, 2.2%; other: ¥60 million, 2.4%.」
In the cumulative second quarter, toiletries accounted for 69.2% of sales, up from 66.4% in the same period of the previous year, while color products declined from 9.0% to 6.0%.