Difficulty securing door-to-door sales representatives
First written in FY2018. 5 of 12 entries say "Worsened", first in FY2021-Q1. Latest entry: FY2026.
Ivy Cosmetics moved to the "Worse" side of this theme in 2022.
0 other companies' latest entry also says "Other".
- FY2026Slow growth in the sales network and recovery in training and new customer acquisitionAnnual report
「The company struggled significantly during the fiscal year because there were no major new products and additions of sales offices and BMs remained weak. ... It states that participation in sales organization training and new customer acquisition moved toward recovery.」
The company states that additions of sales representatives and sales offices were weak, while training participation and new customer acquisition moved toward recovery. - FY2026-H1Increase in members alongside declines in sales representatives and sales officesAnnual report
「New IMs (Ivy Mates, or members) increased 61.3% from the previous interim accounting period. In contrast, new BMs (Beauty Managers, or sales representatives) declined 28.3% and new sales offices declined 16.4% over the same period, both of which were weak.」
Member acquisition increased, while new additions of sales representatives and sales offices declined, indicating that the challenge of securing the sales organization has not been resolved across the board. - FY2025Recovery in training and sales organization activitiesAnnual report
「Training participation, new customer acquisition and the addition of sales representatives gradually began to recover.」
The company states that, while challenges remain in securing sales representatives and customers, training participation, new customer acquisition and sales representative additions moved toward recovery. - FY2025-H1New member numbers declined while additions to sales representatives and sales offices improvedAnnual report
「Although new IMs (Ivy Mates, or members) struggled, declining 10.4% from the previous interim accounting period, new BMs (Beauty Managers, or sales representatives) increased 26.3% and new sales offices increased 29.8% over the same period. The figures are gradually moving toward improvement.」
New member additions declined 10.4% year on year, while new additions of sales representatives and sales offices increased, indicating divergent trends in securing and expanding the sales organization. - FY2024WorsenedAnnual report
「The causes of the sales decline are currently under investigation and analysis. However, in door-to-door sales, which are primarily driven by person-to-person communication, the aging of the sales organization is also considered to be one contributing factor.」
The company itself recognizes the aging of its door-to-door sales organization as one of the causes of weak sales. - FY2024-Q3WorsenedAnnual report
「During the cumulative third quarter, although the environment for attracting training participants had improved, new participants in SA Training, a training program focused on the company’s philosophy, totaled 669 (773 in the cumulative period of the same quarter of the previous year), while new participants in Beauty Classes, a beauty training program, totaled 1,239 (1,593 in the cumulative period of the same quarter of the previous year), both remaining below the cumulative period of the previous year.」
Although the training environment has improved, new recruits for philosophy and beauty training fell below the year-earlier level, and challenges related to developing and securing sales representatives continue. - FY2023-Q2WorsenedAnnual report
「However, the seventh wave of COVID-19 that occurred this summer forced some group training sessions to be cancelled or postponed, and significantly restricted face-to-face sales activities」
The seventh wave led to the cancellation or postponement of group training and restrictions on in-person sales activities, making it difficult to secure training and activity opportunities for sales representatives. - FY2022RestatedAnnual report
「An important growth challenge is acquiring new customers and sales representatives among younger people and responding to changing consumer needs, including the desire to make easy purchases based on information gathered online.」
The company continues to identify acquiring younger customers and sales representatives and responding to changing consumer needs as growth challenges. - FY2021RestatedAnnual report
「An important growth challenge is responding to changing consumer needs, including acquiring new customers and sales representatives among younger people and enabling consumers to make easy purchases based on information gathered online.」
The company continues to identify acquiring younger customers and sales representatives and responding to changing consumer needs as growth challenges. - FY2021-Q2WorsenedAnnual report
「However, during the six months ended the second quarter, the spread of COVID-19 and the resulting state of emergency forced the cancellation or postponement of group training sessions.」
The cancellation and postponement of group training sessions have continued to create a concrete risk of difficulty securing new sales representatives, affecting the acquisition and development of sales representatives. - FY2021-Q1WorsenedAnnual report
「However, the training sessions, meetings and study groups conducted by the company are subject to restrictions during the COVID-19 pandemic and the subsequent periods of heightened vigilance and voluntary restraint, which is expected to affect the acquisition of new customers and sales representatives and the development of sales representatives.」
The pandemic and heightened vigilance and voluntary restraint have restricted training sessions, meetings and study groups, giving concrete form to the risk of difficulty securing new customers and sales representatives and developing sales representatives. - FY2018First statedAnnual report
「Amid the difficult environment for securing door-to-door sales representatives, partly due to persistently high job openings, it has become important to implement measures that leverage each company’s strengths, including training sales representatives to attract customers and acquiring new customers.」
The difficulty of securing door-to-door sales representatives due to employment conditions was identified as a new external risk in the door-to-door sales market.