Achieving ¥40 billion in sales at retail prices and No. 1 status in the direct-sales cosmetics industry
First written in FY2017. 3 of 15 entries say "Softened", first in FY2019. Latest entry: FY2026.
Ivy Cosmetics moved to the "Worse" side of this theme in 2019, 2 years before the typical company in this theme (2021).
The whole theme swung hardest in 2025: 2 of 9 companies on the "Worse" side.
0 other companies' latest entry also says "Softened".
- FY2026Lower retail sales target and failure to meet itAnnual report
「Retail sales for the fiscal year under review were initially targeted at ¥9.20 billion, but amounted to ¥7.43 billion, representing a significant shortfall against the target.」
The initial target was lowered from the previous year's ¥10 billion to ¥9.2 billion, but actual retail sales amounted to ¥7.43 billion, representing a significant shortfall against the target. - FY2026-H1Retail sales broadly in line with the previous yearAnnual report
「Retail sales for the six-month accounting period under review amounted to ¥3,839.415 million, compared with ¥3,837.970 million for the cumulative period of the previous year. We regard achieving the retail sales target together with our sales organization as our highest priority.」
Retail sales increased slightly from the same period of the previous year, and achieving the retail sales target shared with the sales organization remains our highest priority. - FY2025WorsenedAnnual report
「Retail sales for the fiscal year under review were initially targeted at ¥10 billion, but amounted to ¥7.7 billion (¥8.1 billion in the previous fiscal year), representing a significant shortfall against the target.」
Retail sales amounted to ¥7.7 billion against the ¥10 billion target, also declining from ¥8.1 billion in the previous fiscal year. - FY2025-H1RestatedAnnual report
「For sales, we are setting and promoting specific targets shared with our sales companies.」
The company continues to share specific sales targets with its sales companies and promote their achievement, but this filing does not state the target amounts themselves. - FY2024WorsenedAnnual report
「Retail sales for the fiscal year under review were initially targeted at ¥10 billion, but amounted to ¥7.7 billion (¥8.1 billion in the previous fiscal year), representing a significant shortfall against the target.」
Actual retail sales amounted to ¥7.7 billion against the initial ¥10 billion target, also declining from ¥8.1 billion in the previous fiscal year. - FY2024-Q3AdvancedAnnual report
「Retail sales for the cumulative third quarter amounted to ¥4,812.449 million, compared with ¥4,596.422 million for the same cumulative period of the previous year. We regard achieving the retail sales target together with our sales organization as our highest priority.」
Retail sales increased from ¥4,596.422 million in the same period of the previous year to ¥4,812.449 million, indicating progress toward the retail sales target shared with the sales organization. - FY2024-Q1AdvancedAnnual report
「Retail sales for the cumulative first quarter amounted to ¥874.493 million, compared with ¥540.416 million for the same cumulative period of the previous year. Our sales and other figures are highly volatile from quarter to quarter, and performance tends to be sluggish in the first quarter each year. We regard achieving the retail sales target together with our sales organization as our highest priority.」
Retail sales increased from ¥540.416 million in the same period of the previous year to ¥874.493 million, indicating progress toward the retail sales target shared with the sales organization. - FY2023Failure to meet and decline in retail sales targetAnnual report
「Retail sales for the fiscal year under review were initially targeted at ¥11 billion, but amounted to ¥8.1 billion (¥10 billion in the previous fiscal year), representing a significant shortfall against the target. We regard achieving the retail sales target together with our sales organization as our highest priority.」
Actual retail sales amounted to ¥8.1 billion against the initial ¥11 billion target, also declining from ¥10 billion in the previous fiscal year. - FY2023-Q3Decline in third-quarter retail salesAnnual report
「Retail sales for the cumulative third quarter were ¥4,596.422 million, compared with ¥6,303.141 million for the same cumulative period of the previous year, despite the impact of the COVID-19 pandemic and the declaration of a state of emergency. We regard achieving the retail sales target together with our sales organization as our highest priority.」
With regard to the retail sales target shared with the sales organization, cumulative third-quarter retail sales declined from ¥6,303.141 million in the same period of the previous year to ¥4,596.422 million. - FY2022Failure to meet the retail sales target despite higher salesAnnual report
「Retail sales for the fiscal year under review were initially targeted at ¥11 billion, but amounted to ¥10 billion (¥8.7 billion in the previous fiscal year), falling short of the target despite an increase in sales.」
Retail sales amounted to ¥10 billion against the initial ¥11 billion target, falling short of the target but increasing from ¥8.7 billion in the previous fiscal year. - FY2021SoftenedAnnual report
「Retail sales for the fiscal year under review were initially targeted at ¥11 billion, but amounted to ¥8.7 billion (¥9.8 billion in the previous fiscal year).」
Retail sales were set at an initial target of ¥11 billion, but actual sales amounted to ¥8.7 billion, falling short of the target. - FY2019Lower retail sales target and failure to meet itAnnual report
「Retail sales for the fiscal year under review were initially targeted at ¥20 billion, but amounted to ¥8.2 billion (¥15.6 billion in the previous fiscal year).」
The initial target was lowered from the previous ¥40 billion retail sales target to ¥20 billion, but actual retail sales amounted to ¥8.2 billion. - FY2018Failure to meet the retail sales targetAnnual report
「Retail sales for the consolidated fiscal year under review were targeted at ¥40 billion, but amounted to ¥15.6 billion (¥20.2 billion in the previous fiscal year).」
Retail sales amounted to ¥15.6 billion against the ¥40 billion target. The medium- to long-term vision of becoming No. 1 in the direct-selling cosmetics industry remains in place. - FY2018-Q1RestatedAnnual report
「The “40th Anniversary Gathering of Love and Beauty,” held on 27 May, provided an opportunity for 2,000 members of the sales organization to recognize and celebrate sales achievements from the previous fiscal year and to rally for a leap into the future toward realizing the medium- to long-term vision of becoming No. 1 in the door-to-door cosmetics industry.」
The medium- to long-term vision of becoming No. 1 in the door-to-door cosmetics industry was reaffirmed and shared at an anniversary event attended by 2,000 members of the sales organization. This does not state that the target was achieved. - FY2017First statedAnnual report
「In FY2017, we sought to achieve ¥40 billion in retail-price sales through the penetration-focused beauty serum Red Power Serum and newly launched products, and to become No. 1 in the door-to-door cosmetics industry by the company’s 45th anniversary in 5 years. We communicated the excellence of our founding philosophy and the quality of our products.」
The targets were ¥40 billion in retail-price sales in FY2017 and No. 1 in the door-to-door cosmetics industry at the company’s 45th anniversary in 5 years. Red Power Serum, new products, and communication of the company’s philosophy and product value were the means of achieving these targets.