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Ivy Cosmetics (4918) · TargetAdvancedLatest Earnings (2026-08-05): "First stated"

Creating 100,000 loyal users with distributors

First written in FY2022-Q1. 5 of 13 entries say "Advanced", first in FY2023-Q3. Latest entry: 2026-08-05.

13entries
6years
1from disclosures
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How it moved
ProgressHeldSoftenedWorseAdvancedFY2023-Q3 – FY2024-Q1RestatedFY2024-Q3AdvancedFY2026-H1 – FY20262021: 220212022: 320222023: 220232024: 220242025: 220252026: 22026
Same theme, other companies
Converting new customers into existing customers and then into loyal customersA theme 24 companies write about · 0 as a headwind · 24 as a tailwind

The whole theme swung hardest in 2020: 1 of 9 companies on the "Worse" side.

0 other companies' latest entry also says "First stated".

Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Showing 14 of the 24 companies compared. The sentences above are computed from all 24.
Full recordFilings, disclosures and news, newest first
  1. 2026-08-05First statedEarnings

    「We have conducted our corporate activities under the theme of “building a community.”」

    The theme of “building a community” can be confirmed for the first time as a theme of the company’s corporate activities.
  2. FY2026AdvancedAnnual report

    「As its sales policy for the following fiscal year, the company plans to achieve its goal of building a base of 100,000 loyal users through the Red & White skincare set.」

    The company continues to work toward building a base of 100,000 loyal users and identifies the Red & White skincare set as the specific means of achieving this in the following fiscal year.
  3. FY2026-H1AdvancedAnnual report

    「Against this backdrop, we have been working to build a base of 100,000 loyal users. The number of new IMs (Ivy Mates, or members) increased 61.3% from the previous interim accounting period.」

    The company continues to work toward building a base of 100,000 loyal users, with the number of new Ivy Mates increasing 61.3% year on year in the interim period.
  4. FY2025SoftenedAnnual report

    「Through building a base of loyal users and developing sales representatives, we aim to realize our vision that Ivy will create the skin of Japan.」

    The previous figure of 100,000 was not reiterated in this full-year filing, but the company continues to use the expressions “building a base of loyal users” and “developing sales representatives.”
  5. FY2025-H1AdvancedAnnual report

    「Against this backdrop, we have been working to build a base of 100,000 loyal users. The number of new attendees at SA training increased 15.2% from the previous interim accounting period, while the number of new attendees at beauty classes increased 107.7%, both showing a recovery.」

    The company continues to work toward building a base of 100,000 loyal users and demonstrates concrete progress through the recovery in training attendance.
  6. FY2024-Q3RestatedAnnual report

    「For regular products, the company pursued its efforts to build a community and cultivate regular users, using facial cleansing as the entry point. The favorable reception of the new Ivy Attracti facial-cleansing series also spread to other regular products, which remained on a strong trend.」

    Although the figure of 100,000 has not been reiterated, the company states that it continues to build a community of members and loyal users through its facial cleanser series, and that the favorable reception of the new product has spread to other products.
  7. FY2024-Q1AdvancedAnnual report

    「The strong performance of the new Ivy Attracty facial cleanser series is beginning to spill over into other regular products. Using facial cleansing as the entry point, we are working to build a community of like-minded members and loyal users.」

    Using Ivy Attracty as the entry point, the company is promoting spillover to other regular products and working to build a community of members and loyal users.
  8. FY2023-Q3AdvancedAnnual report

    「The number of new Ivy Mates customers increased approximately 19% from the cumulative period of the same quarter of the previous year, while the number of new sales offices, which serve as sales locations, remained at roughly the same level as in the cumulative period of the same quarter of the previous year. The number of training sessions and group events, as well as participation in them, which are central to our strength in developing people, also gradually recovered, although regional disparities remained.」

    As progress in building a base of loyal users, the number of new Ivy Mates increased approximately 19% year on year. Sales offices remained at a similar level, while training and group events have been gradually recovering.
  9. FY2023-Q1RestatedAnnual report

    「Our sales policy for the fiscal year is to set “building a community of like-minded people and building users,” shared with our sales companies, as specific goals and promote them.」

    The figure of “100,000” was not repeated. “Building a community of like-minded people and building users” continues as the specific goal for the fiscal year shared with the sales companies.
  10. FY2022SoftenedAnnual report

    「Our sales policy for the following fiscal year is to set “building a community of like-minded people and building users,” shared with our sales companies, as specific goals and promote them.」

    The previous numerical expression, “building 100,000 users,” was not repeated and was expressed instead as “building users.”
  11. FY2022-Q3SoftenedAnnual report

    「During the current third-quarter accounting period, the company devoted itself to “building a community of like-minded people” and “building users.”」

    The numerical target of “building 100,000 users” stated in the previous quarter was not repeated in this filing and was expressed instead as “building users.” The filing does not state that the numerical target was withdrawn.
  12. FY2022-Q2RestatedAnnual report

    「During the current second-quarter accounting period, the company worked to develop sales motivation under the slogans “building a community of like-minded people” and “building 100,000 users,” focusing on order-taking activities for its first quasi-drug for improving wrinkles, “Ivy Cosmos II Night Wrinkle Guard,” and its enhanced product “Red Power Serum.”」

    The company continues to promote “building 100,000 users” as the slogan for its sales activities and is advancing order-taking activities for new and enhanced products, as well as initiatives to build sales motivation.
  13. FY2022-Q1First statedAnnual report

    「Our sales policy for the fiscal year is to focus on “building a community of like-minded people.” Together with our sales companies, we will promote sales motivation, train sales representatives and conduct sales promotions under the slogan “building 100,000 users.” Through creating an environment in which many people can pursue their dreams and further refining our unique value, we aim to become a company where everyone we meet can grow.」

    As its sales policy for the fiscal year, the company has set the goal of building 100,000 users together with its sales companies, identifying the development of sales motivation, sales representative training and sales promotions as means of achieving it.
Moved together

"Raising Working Capital through Bank-Guaranteed Privately Placed Bonds" moved the same way as this thread, in the same document, in 5 of its 13 moves.

544443★123456
  1. ★This thread
  2. 1Raising Working Capital through Bank-Guaranteed Privately Placed Bonds5×
  3. 2Strengthening the earnings base through lower manufacturing costs, minimized fixed costs, and effective use of assets4×
  4. 3Increase in Inventories and Lengthening of the Inventory Turnover Period4×
  5. 4Retaining existing customers, acquiring new customers, and strengthening counseling-based sales4×
  6. 5Impact of COVID-19 on Sales Activities and Demand4×
  7. 6Building a High-Performance Product Portfolio Centered on Serums3×

★ is this thread; numbers match the list above. The number on a line is how many documents both moved the same way in; lines between the other threads count the documents they moved together in too. Threads that move together often sit closer.

When this could move next
No upcoming earnings preview for Ivy Cosmetics yet. It last moved in the Earnings of 2026-08-05: "First stated".
News
No news is linked to this thread yet. When an article touches it, it will appear here by date.
Creating 100,000 loyal users with distributors | IVY COSMETICS CORPORATION (4918) | Komori