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Ivy Cosmetics (4918) · InitiativeAdvanced

Regionally Rooted Face-to-Face Sales and Support Activities

First written in FY2017. 7 of 17 entries say "Advanced", first in FY2022-Q3. Latest entry: FY2025.

17entries
9years
0from disclosures
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How it moved
ProgressHeldSoftenedWorseRestatedFY2017 – FY2019AdvancedFY2024-Q1 – FY20252017: 120172018: 220182019: 120192020: 020202021: 220212022: 420222023: 420232024: 220242025: 12025
Same theme, other companies
Expansion of Face-to-Face and Remote Sales and Life Support to Deliver Customer BenefitsA theme 14 companies write about · 0 as a headwind · 17 as a tailwind

The whole theme swung hardest in 2019: 3 of 11 companies on the "Worse" side.

8 other companies' latest entry also says "Advanced".

Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Full recordFilings, disclosures and news, newest first
  1. FY2025AdvancedAnnual report

    「New attendance at SA Training, which serves as values-based training, recovered to 1,111 participants (940 in the previous fiscal year), while new attendance at Beauty Classes, which provide beauty training, recovered to 2,250 (1,831 in the previous fiscal year).」

    The increase in training attendance, which forms the foundation of face-to-face, locally rooted activities, gave concrete shape to the recovery in sales activities.
  2. FY2024AdvancedAnnual report

    「Attendance at training sessions for the sales organization, new customer acquisition and the hiring of additional sales representatives were sluggish at the beginning of the fiscal year but gradually recovered.」

    The company states that, in face-to-face, locally rooted sales activities, attendance at training sessions, new customer acquisition and the addition of sales representatives gradually recovered from their sluggish performance at the beginning of the fiscal year.
  3. FY2024-Q3AdvancedAnnual report

    「In particular, the Artist Seminars, which had not been held for 3 years, have become highly active, and the Home Parties that we are actively promoting are also being held successfully nationwide.」

    The Artist Seminars, which had not been held for 3 years, have become highly active, and Home Parties have also been held successfully nationwide, indicating a recovery in face-to-face, locally rooted activities.
  4. FY2024-Q2AdvancedAnnual report

    「In particular, the Artist Seminars, which had not been held for 3 years, have become highly active, and the Home Parties that we are actively promoting are also being held successfully nationwide.」

    The resumption of the Artist Seminars, which had been put on hold for 3 years, has been highly successful, and Home Parties have also been held successfully nationwide, advancing the recovery of face-to-face, locally rooted activities.
  5. FY2024-Q1AdvancedAnnual report

    「From May 2023, looking ahead to the post-pandemic period, we launched the Good-bye COVID-19 Campaign as an initiative aimed at achieving an everyday life filled with smiles, and have been working to develop loyal users who can show their smiles without masks. In our sales initiatives, the Artist Seminars, which had not been held for 3 years, have become highly active, and Home Parties are also being held successfully in various regions, leading us to judge that conditions are gradually improving.」

    The company launched the Good-bye COVID-19 Campaign, resumed the Artist Seminars that had been put on hold for 3 years, and has been holding Home Parties successfully, indicating a recovery in face-to-face, locally rooted activities.
  6. FY2023RestatedAnnual report

    「We have continued to value our principles and distinctive value, which are strengths that must not change even in the era of living with COVID-19, and have promoted the development of a community of people with shared aspirations and true users through real communication, so that many people can pursue their dreams and regain their natural radiance and potential.」

    The annual report also states that the company continues to develop a community of colleagues and loyal users through face-to-face and real communication.
  7. FY2023-Q3Gradual recovery in face-to-face and training activitiesAnnual report

    「The number of training sessions and group events held, as well as attendance, which are central to developing people, one of our strengths, has also gradually recovered, although regional disparities remain.」

    The number of training sessions and group events held, and attendance at them, which had been constrained during the pandemic, are gradually recovering, with regional differences.
  8. FY2023-Q2WorsenedAnnual report

    「However, the seventh wave of COVID-19 that occurred this summer forced some group training sessions to be cancelled or postponed, and significantly restricted face-to-face sales activities」

    The seventh wave led to the cancellation or postponement of group training sessions and significant restrictions on face-to-face sales activities, again constraining face-to-face sales and support activities.
  9. FY2023-Q1AdvancedAnnual report

    「During the cumulative first quarter, we held a ceremony on 29 May to commemorate the company's 45th anniversary. Although the event was held with infection-control measures in place, approximately 1,500 colleagues participated in person, recognizing and praising one another and inspiring each other, while reaffirming the company's founding principles and code of conduct.」

    A face-to-face ceremony commemorating the company's 45th anniversary was held with approximately 1,500 participants and infection-control measures in place. This specifically demonstrates the recovery of face-to-face and real communication.
  10. FY2022RestatedAnnual report

    「Drawing on our founding strength in human capabilities, we have promoted the development of a community of people with shared aspirations and true users, while transitioning to real communication that enables colleagues celebrating our 45th anniversary together to discuss our aspirations and positively influence one another.」

    The company continues to develop a locally rooted sales organization and a community of loyal users through face-to-face and real communication.
  11. FY2022-Q3AdvancedAnnual report

    「As our core strength in face-to-face sales activities gradually returns, there are also signs of recovery in the holding and attendance of training sessions, which are central to developing people」

    The face-to-face sales activities constrained during the pandemic have gradually returned, and the company states that signs of recovery have emerged in the holding and attendance of training sessions.
  12. FY2022-Q2RestatedAnnual report

    「However, the meetings, events, training sessions and new-product study sessions planned for the same period had to be cancelled or postponed, prompting us to promote alternative measures such as contactless meetings and study sessions.」

    The cancellation or postponement of meetings, events and training sessions continues to constrain points of contact centered on Face to Face interactions.
  13. FY2021WorsenedAnnual report

    「However, during the fiscal year under review, the market contracted significantly as the reduction in face-to-face sales and touch-up consultations, salon closures and other factors made the face-to-face points of contact at which direct selling traditionally excels difficult to maintain.」

    Face-to-face sales and support activities rooted in local communities were affected by the pandemic, making face-to-face points of contact difficult.
  14. FY2019RestatedAnnual report

    「Finally, there is our locally rooted activity. We will continue to promote locally focused sales and support activities built on Face to Face trust, and work to improve the loyalty of our sales organization and customer satisfaction, while」

    The company continues to pursue locally focused sales and support activities based on Face to Face interactions.
  15. FY2019-Q1RestatedAnnual report

    「In fiscal 2018, people involved in our door-to-door sales business who identify as "I am Ivy" will embrace the company's aspirations and way of life as their own, with pride and joy, and, through "continuing to make Japanese women's skin beautiful," promote and develop a philosophy-driven sales organization built on face-to-face trust as a management policy, to grow into a more attractive company through our "commitment to our unique business model," "establishing our skincare serum as a leading brand" and "activities rooted in local communities."」

    The company continues to pursue, as its management policy for fiscal 2018, the development of a values-driven sales organization based on Face to Face trust and locally rooted activities.
  16. FY2018RestatedAnnual report

    「Third is our locally rooted activity. We will strongly promote locally focused sales and support activities built on Face to Face trust, work to improve the loyalty of our sales organization and customer satisfaction, and strive to raise sales representatives' motivation to make people more beautiful and help them shine.」

    Locally rooted sales and support activities based on Face to Face interactions are reiterated as one of the medium- to long-term strategies.
  17. FY2017First statedAnnual report

    「Third is our locally rooted activity. We will strongly promote locally focused sales and support activities built on Face to Face trust, work to improve the loyalty of our sales organization and customer satisfaction, and strive to raise sales representatives' motivation to make people more beautiful and help them shine.」

    The policy of face-to-face sales has been put into practice through locally focused sales and support activities, with the aim of improving sales organization loyalty, customer satisfaction and sales representatives' motivation.
Moved together

"Strengthening the earnings base through lower manufacturing costs, minimized fixed costs, and effective use of assets" moved the same way as this thread, in the same document, in 7 of its 17 moves.

777666★123456
  1. ★This thread
  2. 1Strengthening the earnings base through lower manufacturing costs, minimized fixed costs, and effective use of assets7×
  3. 2Raising Working Capital through Bank-Guaranteed Privately Placed Bonds7×
  4. 3Deterioration in performance due to fixed-cost and expense leverage when sales decline7×
  5. 4Expansion of Distributors and Sales Offices and Support for Sales Organizations6×
  6. 5Deterioration in Operating Cash Flow and Decline in Cash Liquidity6×
  7. 6Retaining existing customers, acquiring new customers, and strengthening counseling-based sales6×

★ is this thread; numbers match the list above. The number on a line is how many documents both moved the same way in; lines between the other threads count the documents they moved together in too. Threads that move together often sit closer.

When this could move next
No upcoming earnings preview for Ivy Cosmetics yet.
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Regionally Rooted Face-to-Face Sales and Support Activities | IVY COSMETICS CORPORATION (4918) | Komori