Capturing demand for instant printing through smartphone connectivity

「In the Consumer Imaging business, sales increased on the expansion of the instax instant photography system, which has surpassed cumulative sales of 100 million units.」

「In September 2024, the company launched the “instax mini Link 3” smartphone printer, which can print smartphone images onto card-sized instax film. The company will continue expanding the world of the instax instant photo system, where users can “enjoy printing instantly, right where they take the photo.”」

「“INSTAX Pal™” has a wide range of features that expand the settings and experience of taking photos. By connecting via Bluetooth to smartphone printers such as the “INSTAX Link™” series, users can enjoy turning captured images into instax prints.」

「In the Consumer Imaging business, sales of the INSTAX instant photo system remained strong, driving an increase in revenue. In addition to its existing product lineup, sales of high-value-added products, particularly “INSTAX mini Evo” and the “palm-sized camera” “INSTAX Pal,” launched in October 2023, remained strong.」

「In September 2023, to meet growing worldwide demand for the INSTAX series, the company announced an expansion of its instax film production capacity. It also announced a new addition to the lineup, the palm-sized camera “INSTAX Pal™,” which can be used casually anywhere at any time. “INSTAX Pal™” has a wide range of features that expand the settings and experience of taking photos. By connecting via Bluetooth to smartphone printers such as the “INSTAX Link™” series, users can enjoy turning captured images into instax prints.」

「In July 2022, the company launched the smartphone printer “INSTAX mini Link2.” It has new features, including “instaxAiR,” an augmented-reality drawing function that allows users to draw pictures and text in space by overlaying AR effects while taking photos with a smartphone through the dedicated app. The product has been highly rated by the market.」

「In June 2022, the company announced the “instax mini Link2” smartphone printer. It has new features, including “instaxAiR,” an augmented-reality drawing function that allows users to draw pictures and text in space by overlaying AR effects while taking photos with a smartphone through the dedicated app. The product has been highly rated by the market.」

「In October 2021, the company launched the “instax Link WIDE” smartphone printer, which can print images taken on smartphones onto wide-format film, twice the size of standard card-sized mini-format film. The printer has been highly rated for adding a feature that converts voice and text messages, location information, and web page URLs into QR codes on the spot and incorporates them into the captured image for printing, enabling use not only by individuals but also for business purposes.」

「Sales of both devices and film in the instant photo system, which allows users to print and enjoy photos immediately after taking them, have been strong. The new entry-level model “instax mini 40,” compatible with mini-format film and launched in April 2021, was highly rated by the market for its classic camera design, unaffected by trends.」

「In the instant photo system, which allows users to print and enjoy photos immediately after taking them, the company launched the new entry-level model “instax mini 40,” compatible with mini-format film, in April 2021. Its classic camera design, unaffected by trends, was highly rated by the market, and sales remained strong in Japan and overseas.」

「Sales of the “instax mini Link” smartphone printer have been strong. In May 2020, the company added the new “Sketch, edit & print” feature to the app, allowing users to extract illustrations and other elements from images taken on a smartphone, combine them with another image, and print the result as an instax print, thereby offering new ways to enjoy the product and added value. Sales of the “instax mini 11” instant camera, launched in March 2020, have also grown steadily, and in November 2020 the company launched the “instax SQUARE SQ1,” an entry-level model compatible with its popular square-format film.」

「Sales of the “instax mini Link” smartphone printer have been strong. In May 2020, the company added the new “Sketch, edit & print” feature to the app, allowing users to extract illustrations and other elements from images taken on a smartphone, combine them with another image, and print the result as an instax print, thereby offering new ways to enjoy the product and added value. Sales of the “instax mini 11” instant camera, launched in March 2020, have also grown steadily, and total instant-camera sales in the second quarter exceeded the previous year’s level.」

「In May 2020, the company added a new “Sketch, edit & print” feature to the dedicated app for the “instax mini Link” smartphone printer. The feature extracts illustrations and other elements from images taken on a smartphone, combines them with another image, and prints the result as an instax print. The company is proposing new ways to enjoy instax at home through social media and strengthening online sales.」

「In the instant photo system, which allows users to print and enjoy photos immediately after taking them, the company began selling the new entry-level model “instax mini 11,” particularly popular worldwide, in Europe, North America, and other markets from March 2020.」

「In October 2019, the company launched the smartphone printer “instax mini Link,” which can turn images taken on smartphones into instax prints.」

「In addition, sales through the “Super Easy Print Application,” a print-ordering app for smartphones launched in December 2017, have remained strong, helping the company develop new printing demand among smartphone users.」

「In addition, in December 2017 the company began providing the “Super Easy Print Application,” a print-ordering app for smartphones. The app makes it easy to print images saved on smartphones, helping to develop new printing demand.」

「The smartphone printer “instax SHARE SP-3,” launched in November 2017, uses the square format that has been well received on social media and elsewhere. The company is developing printing demand among smartphone users by proposing new ways to enjoy photography.」

「In July 2016, the company launched the “Smartphone de Cheki” printer, “instax SHARE SP-2,” which can print images taken on smartphones onto instax film, and is seeking to capture printing demand from users who enjoy taking photographs with smartphones.」

「In July 2016, the company began selling the “Smartphone de Cheki” printer, “instax SHARE SP-2,” which can print images taken on smartphones onto instax film, with the aim of capturing printing demand from users who enjoy taking photographs with smartphones.」