Uncertainty over the effectiveness of advertising and promotional activities and rising costs
First written in FY2017. 21 of 32 entries say "Materialised", first in FY2018-Q2. Latest entry: 2026-08-06.
en moved to the "Worse" side of this theme in 2017, 4 years before the typical company in this theme (2021).
The whole theme swung hardest in 2018: 5 of 18 companies on the "Worse" side.
12 other companies' latest entry also says "Mitigated".
- 2026-08-06MitigatedEarnings presentation
「 広告宣伝費の最適化 前年第１四半期比で、22.5％の削減 （-7.9億円）」
広告宣伝費の削減が前年同期比22.5％として具体化し、費用増大への対応実績が示されている。 - FY2026MitigatedAnnual report
「At engage, cost reductions progressed through greater cost efficiency, including in advertising and promotional expenses, but these were insufficient to offset the decline in revenue.」
Cost efficiencies and reductions, including in advertising and promotional expenses, progressed, and the response to rising costs associated with advertising and promotional activities was reflected in actual results. However, these measures were insufficient to offset the decline in revenue. - 2026-05-14MitigatedRevision of earnings forecasts
「営業利益は、売上高が計画を下回ったものの、構造改革の一環としておこなったコスト削減により広告宣伝費や人件費などの販売管理費の削減が進み、計画比41.5％増の3,962百万円となりました。」
広告宣伝活動に伴う費用増大について、構造改革によるコスト削減と販売管理費の削減が進んだことを開示している。 - FY2026-H1MitigatedAnnual report
「Although the Company reduced costs, mainly advertising and promotional expenses, operating income was ¥2,367 million, down 0.5% year on year, as a result of lower revenue.」
The Company implemented cost reductions, mainly in advertising and promotional expenses. Advertising and promotional expenses decreased from ¥8,082 million in the same period of the previous year to ¥6,889 million. - FY2025MitigatedAnnual report
「Reducing advertising and promotional expenses, on which the Company had invested heavily through the previous year, resulted in total expenses of ¥59,785 million, down 4.3% from the previous fiscal year.」
In response to the risk of excessive advertising and promotional spending, the Company reduced such expenses, resulting in a 4.3% decrease in total expenses from the previous fiscal year. - FY2025-H1MitigatedAnnual report
「Advertising and promotional expenses declined sharply year on year as a result of improved investment efficiency.」
Regarding the increase in expenses associated with advertising and promotional activities, the Company states that advertising and promotional expenses declined sharply year on year due to improved investment efficiency. - FY2024-Q3MaterialisedAnnual report
「Selling, general and administrative expenses increased 10.1% year on year to ¥36,886 million, due to higher advertising and promotional spending to support the growth of the investment business HR-Tech engage and higher personnel expenses resulting from increased staffing aimed at achieving the medium-term plan.」
Higher advertising and promotional spending as growth investment in HR-Tech engage and higher personnel expenses resulting from increased staffing aimed at achieving the medium-term plan continued, and SG&A increased 10.1% year on year to ¥36,886 million. - FY2024-Q2WorsenedAnnual report
「Selling, general and administrative expenses increased 15.0% year on year to ¥25,049 million, due to higher advertising and promotional spending to support the growth of the investment businesses HR-Tech engage and the talent platform, as well as higher personnel expenses resulting from increased staffing and base-pay increases aimed at achieving the medium-term plan.」
The burden of higher advertising and personnel expenses continued. Advertising and promotional expenses increased from ¥9,078 million in the same period of the previous year to ¥10,130 million, while SG&A increased 15.0% year on year to ¥25,049 million. - FY2024-Q1MaterialisedAnnual report
「Selling, general and administrative expenses increased 19.3% year on year to ¥12,183 million, due to higher advertising and promotional spending to support the growth of the investment businesses HR-Tech engage and the talent platform, as well as higher personnel expenses resulting from increased staffing and base-pay increases aimed at achieving the medium-term plan.」
In addition to higher advertising and promotional expenses, personnel expenses increased as a result of increased staffing and base-pay increases aimed at achieving the medium-term plan, and SG&A rose 19.3% year on year. - FY2023MaterialisedAnnual report
「Selling, general and administrative expenses increased 41.3% from the previous fiscal year to ¥47,213 million, due to upfront investment in advertising and promotional spending for the investment businesses engage and AMBI, stepped-up advertising for existing businesses, particularly the domestic recruitment websites, in line with the recovery in demand for recruitment, and higher personnel expenses resulting from increased staffing and the introduction of stock options.」
The risk of higher advertising and promotional expenses materialized as SG&A of ¥47,213 million, up 41.3% from the previous fiscal year, due to stepped-up advertising and promotional activities for engage, AMBI and the domestic recruitment websites. - FY2023-Q3MaterialisedAnnual report
「Selling, general and administrative expenses increased 41.8% year on year to ¥33,492 million, due to higher advertising and promotional spending to support further growth of the investment businesses HR-Tech engage and the talent platform, increased staffing, and higher personnel expenses, including those resulting from the introduction of stock options.」
Higher advertising and promotional expenses, increased staffing and personnel expenses resulting from the introduction of stock options materialized as a 41.8% year-on-year increase in SG&A. - FY2023-Q2MaterialisedAnnual report
「Selling, general and administrative expenses increased 43.1% year on year to ¥21,790 million, mainly due to higher advertising and promotional spending to support the medium- to long-term growth of the investment businesses HR-Tech engage and the talent platform.」
The increase in advertising and promotional spending to support the growth of HR-Tech engage and the talent platform was reflected in actual results, and selling, general and administrative expenses increased 43.1% year on year. Advertising and promotional expenses increased from ¥4,255 million in the same period of the previous year to ¥9,078 million. - FY2023-Q1MaterialisedAnnual report
「Selling, general and administrative expenses increased 38.5% year on year to ¥10,209 million, due to higher advertising and promotional spending to support the growth of the investment businesses HR-Tech engage and the talent platform.」
The increase in advertising and promotional spending materialized as growth investment in HR-Tech engage and the talent platform, and selling, general and administrative expenses increased 38.5% year on year. - FY2022MaterialisedAnnual report
「Selling, general and administrative expenses increased 26.6% from the previous fiscal year to ¥33,409 million, due to higher advertising and promotional spending for the domestic recruitment websites and engage.」
The risk of higher advertising and promotional expenses materialized as SG&A of ¥33,409 million, driven by increased advertising and promotional spending for the domestic recruitment websites and engage. - FY2022-Q3MaterialisedAnnual report
「Selling, general and administrative expenses increased 20.1% year on year to ¥23,618 million, mainly because the Company proactively increased advertising and promotional spending on its domestic recruitment websites to support future business growth.」
The increase in selling, general and administrative expenses was reflected in actual results as a result of the proactive increase in advertising and promotional spending to support business growth. - FY2022-Q2MaterialisedAnnual report
「Selling, general and administrative expenses increased 14.1% year on year to ¥15,228 million, mainly because advertising and promotion expenses were increased at the domestic job site in anticipation of a future recovery in hiring demand.」
Higher advertising and promotion expenses in anticipation of a recovery in hiring demand actually materialized, and selling, general and administrative expenses increased 14.1% year on year. - FY2022-Q1MaterialisedAnnual report
「Selling, general and administrative expenses increased 7.7% year on year to ¥7,371 million, as advertising and promotion expenses were increased, mainly at the domestic job site, in anticipation of a recovery in hiring demand.」
Higher advertising and promotion expenses in anticipation of a recovery in hiring demand actually materialized, and selling, general and administrative expenses increased 7.7% year on year. - FY2021-Q3MitigatedAnnual report
「Selling, general and administrative expenses decreased 24.1% year on year to ¥19,669 million, owing to reductions in advertising and promotion expenses and outsourcing costs, mainly commissioned services, as well as lower travel, transportation and meeting expenses associated with the transition to telework.」
Selling, general and administrative expenses decreased 24.1% year on year due to reductions in advertising and promotion expenses, outsourcing costs, and travel, transportation and meeting expenses. The response to the risk of rising costs is materializing further. - FY2021-Q2MitigatedAnnual report
「Selling, general and administrative expenses decreased 20.7% year on year to ¥13,347 million, owing to reductions in variable advertising and promotion expenses and, from the second quarter of the current consolidated fiscal year, full-scale reductions in outsourcing costs, mainly commissioned services.」
In addition to reducing advertising and promotion expenses, the company pursued full-scale reductions in outsourcing costs, mainly commissioned services, from the second quarter, resulting in a 20.7% year-on-year decrease in selling, general and administrative expenses. - FY2021-Q1MitigatedAnnual report
「Selling, general and administrative expenses decreased 17.7% year on year to ¥6,846 million, as the company reduced costs, mainly variable advertising and promotion expenses, and brought forward a comprehensive review of expenses.」
Against a backdrop of continuing increases in advertising and promotion expenses, the company reduced costs, mainly variable advertising and promotion expenses, and conducted a comprehensive review of expenses. - FY2020MaterialisedAnnual report
「Selling, general and administrative expenses increased due to higher personnel expenses associated with front-loaded hiring to support medium- to long-term business growth, as well as related rent and site operation costs. Advertising and promotion expenses increased only slightly, despite active investment in the HR-Tech business, because costs were controlled in line with revenue at the domestic job site.」
Higher costs resulting from front-loaded hiring and advertising investment in HR-Tech actually materialized, while costs at the domestic job site were controlled in line with revenue. - FY2020-Q3MaterialisedAnnual report
「Selling, general and administrative expenses increased 16.4% year on year to ¥25,924 million, mainly because of advertising and promotion expenses for the HR-Tech service “engage,” and higher personnel and related costs associated with increased staffing in domestic recruitment to support medium-term growth.」
Advertising and promotion expenses for “engage” and costs associated with increased staffing in domestic recruitment rose, resulting in higher selling, general and administrative expenses. - FY2020-Q2MaterialisedAnnual report
「Selling, general and administrative expenses increased 20.6% year on year to ¥16,825 million, mainly because of advertising and promotion expenses for the domestic job site and the HR-Tech service “engage,” and higher personnel and related costs associated with increased staffing in domestic recruitment to support medium-term growth.」
Higher advertising and promotion expenses for the domestic job site and “engage,” and higher costs associated with increased staffing in domestic recruitment, actually materialized, and selling, general and administrative expenses increased 20.6% year on year. Advertising and promotion expenses were ¥4,801 million, up from ¥3,928 million in the same period of the previous year. - FY2020-Q1MaterialisedAnnual report
「Selling, general and administrative expenses increased 25.8% year on year to ¥8,316 million, mainly because of advertising and promotional activities to acquire job-seeker members on the domestic job site and increase the number of companies using the HR-Tech service “engage” and improve awareness, as well as an increase in personnel in the domestic recruitment business.」
Selling, general and administrative expenses increased 25.8% year on year due to member acquisition activities, advertising and promotional activities to increase the number of companies using “engage” and improve awareness, and increased staffing in domestic recruitment. - FY2019MaterialisedAnnual report
「Selling, general and administrative expenses increased 18.9% from the previous consolidated fiscal year to ¥32,389 million, due mainly to an increase in sales personnel and the strengthening of advertising and promotional activities to acquire job-seeker members and in the HR-Tech field.」
Selling, general and administrative expenses increased to ¥32,389 million as advertising and promotional activities to acquire job-seeker members and in the HR-Tech field were strengthened. Advertising and promotion expenses themselves also amounted to ¥10,709 million. - FY2019-Q3MaterialisedAnnual report
「Selling, general and administrative expenses increased 17.0% year on year to ¥22,269 million, mainly because personnel expenses related to sales and promotional costs for member acquisition increased.」
Higher promotional costs for member acquisition actually materialized, and selling, general and administrative expenses increased 17.0% year on year. - FY2019-Q2MaterialisedAnnual report
「Advertising and promotion expenses: ¥3,928 million」
Advertising and promotion expenses increased from ¥3,609 million in the same period of the previous year to ¥3,928 million, and higher costs associated with advertising and promotional activities continued to materialize. - FY2019-Q1MaterialisedAnnual report
「Selling, general and administrative expenses rose 18.6% year on year to ¥6,606 million, mainly due to an increase in personnel, particularly in sales and consulting roles, at the company and en world Japan, advertising and promotional activities to acquire job-seeker members and raise brand awareness, and higher outsourcing costs associated with efforts to improve operational efficiency.」
Higher costs for advertising and promotional activities to acquire job-seeker members and improve awareness actually materialized, and selling, general and administrative expenses increased 18.6% year on year. - FY2018MaterialisedAnnual report
「Selling, general and administrative expenses increased 25.7% from the previous consolidated fiscal year to ¥27,243 million, due mainly to an increase in sales-related personnel, advertising and promotional activities to acquire job-seeker members and improve awareness, and higher outsourcing costs associated with efforts to improve operating efficiency.」
Higher costs associated with advertising and promotional activities actually materialized, and selling, general and administrative expenses amounted to ¥27,243 million. - FY2018-Q3MaterialisedAnnual report
「In terms of costs, member acquisition costs and personnel expenses increased in line with higher revenue, but remained at levels within expectations.」
Although member acquisition costs increased in line with higher revenue, costs remained at levels within expectations. - FY2018-Q2MaterialisedAnnual report
「Although promotional costs for acquiring members and improving awareness increased in line with higher revenue, other costs were managed efficiently and total costs remained broadly in line with the plan.」
The filing states that promotional costs associated with advertising and promotional activities actually increased. Meanwhile, efficient management of other costs kept total costs broadly in line with the plan. - FY2017First statedAnnual report
「However, their effectiveness cannot be predicted accurately, and depending on the content of the advertising and promotional activities, costs may increase and could affect our Group's performance.」
While actively conducting advertising and promotional activities to improve brand awareness and customer acquisition, the company identifies uncertainty over their effectiveness and rising costs as risks.